HEYDUDE Partners with Heisman Trophy Winner, Travis Hunter, to Launch New "Unlike Anything" Global Brand Campaign

Rhea-AI Summary

HEYDUDE, a Crocs (NASDAQ: CROX) brand, announces the launch of its new global campaign 'Unlike Anything' featuring Heisman Trophy winner Travis Hunter. The campaign marks Hunter's role as HEYDUDE's first-ever NFL prospect partner, showcasing the brand's casual footwear that combines individual style with lightweight comfort.

The campaign will highlight Hunter in various HEYDUDE Wally styles, including the Wally Stretch Sox and Wally Slipper, capturing his off-field activities such as fishing and gaming. The partnership includes new Wally product launches, coordinated social media efforts, and comprehensive marketing initiatives across digital and retail platforms.

Paul Nugent, CMO of HEYDUDE, emphasizes that this campaign represents a significant milestone for the brand, celebrating their community and unique positioning in the casual footwear market. The partnership with Hunter is described as the first of many under the 'Unlike Anything' platform.

Positive

• Partnership with high-profile athlete Travis Hunter could boost brand visibility and market reach
• Launch of new global marketing campaign indicates strategic brand expansion
• Integration of product launches with marketing initiatives suggests coordinated growth strategy

Negative

• None.

Travis Hunter joins HEYDUDE as its first-ever NFL prospect partner to inspire consumers to celebrate what makes them uniquely themselves 

WESTWOOD, Mass., Feb. 11, 2025 /PRNewswire/ -- HEYDUDE, the popular casual footwear brand that is known for blending individual style and lightweight comfort into every pair of shoes, is launching a new global campaign, "Unlike Anything". The campaign features rising football star and Heisman Trophy winner, Travis Hunter, who continues to redefine what it means to defy expectations and pave his own path on and off the football field.

The "Unlike Anything" campaign is an important milestone for the brand, aimed at embracing the very things that make our fans truly unlike anything. Celebrating those who are defiantly comfortable in their own shoes, creative, confident and uniquely themselves. 

Hunter was one of the most dynamic players in college football history, as a unanimous All-American excelling at both cornerback and wide receiver. His historic senior season had him named AP College Football Player of the Year, Heisman Trophy winner, and Academic All-American. He is expected to be a top pick in the 2025 NFL Draft.

"We're excited to finally debut 'Unlike Anything' because it's a true celebration of HEYDUDE and the community of Dudes around us," said Paul Nugent, CMO, HEYDUDE. "That ethos is ingrained in our DNA and has been our north star from product drops, partnerships and everything in between. We knew Travis could really bring this mantra to life in a unique and dynamic way, so once we found out he was already a long-time brand fan, it felt like a no-brainer." 

Although Hunter's versatility on the football field captured national attention, it is equally how he conducts himself off the field – his unique style, confidence and ability to challenge norms — that perfectly embodies the "Unlike Anything" positioning. 

A genuine fan of the brand, Hunter will show-off his more casual side in this campaign, being captured off the field doing the things he loves - fishing, gaming and unwinding after practice. The campaign will feature him in various HEYDUDE Wally styles, including the Wally Stretch Sox and Wally Slipper, that provide lightweight comfort.

"For me, being great starts with how I spend my time off the field to recharge and focus," said Travis Hunter. "Whether I am relaxing or on a boat fishing, my HEYDUDE Wally shoes bring a sense of comfort and confidence that allows me to really live in the moment and find that balance. That's why I'm so excited to show off my HEYDUDE Wally shoes that have been a part of my life for a long time."

The partnership with Hunter will be the first of many to come for the brand under the "Unlike Anything" platform, and will include new Wally product drops, coordinated social media efforts, and in-store and digital marketing. The campaign will pave new ways for HEYDUDE to continue highlighting key differentiators in fans and products through ongoing product innovations, collaborators and partnerships.

"We're thrilled to bring this campaign and new platform to our fans," said Nugent. "Our community of Dudes are unlike anything and we plan to continue innovating through this lens in 2025 and beyond."

To learn more about HEYDUDE and how it's redefining what it means to be a Dude, visit HEYDUDE.com and follow on Instagram at @heydude and TikTok on @heydudeshoes.

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms. 

PR Contact:
Kaplow Communications
HEYDUDE@kaplow.com

 

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SOURCE HEYDUDE

FAQ

What is the new HEYDUDE 'Unlike Anything' campaign featuring Travis Hunter?

The 'Unlike Anything' campaign is HEYDUDE's new global brand initiative featuring Heisman Trophy winner Travis Hunter, showcasing the brand's casual footwear while celebrating individuality and comfort. The campaign includes new product launches, social media efforts, and comprehensive marketing initiatives.

Which HEYDUDE products will be featured in the Travis Hunter campaign?

The campaign will feature Travis Hunter wearing various HEYDUDE Wally styles, specifically including the Wally Stretch Sox and Wally Slipper collections.

How will the Travis Hunter partnership impact CROX's HEYDUDE brand?

The partnership is expected to increase brand visibility and market reach through new product launches, coordinated social media efforts, and comprehensive marketing initiatives across digital and retail platforms.

What are HEYDUDE's marketing plans for 2025 following this campaign?

HEYDUDE plans to continue innovating through the 'Unlike Anything' platform in 2025 and beyond, with more partnerships, product innovations, and collaborations to highlight key differentiators in fans and products.