Not Just A Shoe Drop - HEYDUDE And Jelly Roll Make Stagecoach Personal

Rhea-AI Summary

HEYDUDE and Jelly Roll have announced the restock of their previously sold-out shoe collaboration, coinciding with Jelly Roll's headlining performance at Stagecoach. The Jelly Roll x HEYDUDE Suede Debossed Shoe will be available again starting April 29th, with waitlist signups opening on April 18th.

Additionally, HEYDUDE is launching a new customization program called HEYDUDE Blanks, allowing consumers to personalize their footwear with various options including patches and paint. The collaboration features design elements reflecting Jelly Roll's life, including family and faith themes.

Positive

• Successful previous sellout indicates strong consumer demand
• Launch of new customization program expands product offering
• Strategic timing with high-profile Stagecoach festival appearance

Negative

• availability may restrict sales potential
• Heavy reliance on celebrity collaboration for product appeal

From a "Second Chances" Jelly Roll drop to a new customization program, fans get a platform to tell their
unique stories

WESTWOOD, Mass., April 18, 2025 /PRNewswire/ -- Today, HEYDUDE and Jelly Roll announce the restock of their sold out collaboration just in time for Jelly's return to the mainstage as a headliner at Stagecoach. Known as the unconventionally casual footwear brand that blends individual style and lightweight comfort into every pair of shoes, HEYDUDE knows that comfort goes way deeper than what's on your feet.

After a successful launch of the Jelly Roll x HEYDUDE Suede Debossed Shoe, the dynamic duo knew the fans were deserving of a second chance to get their hands on the iconic style. Fans can sign up to join the waitlist for the sold out shoe today, April 18, with products available to shop April 29^th on HEYDUDE.com.

"Second chances mean everything to me, I am a product of them. I'm excited that with HEYDUDE's support, my fans will have another opportunity to get their own pair of these customized shoes, "said Jelly Roll. "The shoe's details are a reflection of my life, including family and faith. I am incredibly proud of this collection and have really appreciated the partnership I've had with HEYDUDE." 

In addition to Jelly Roll's Second Chance drop, HEYDUDE is dropping something personal, powerful and just for consumers: HEYDUDE Blanks. Rooted in the belief that the world is better when it's colorful and full of imagination, fans will have the opportunity to make something unlike anything. From patches to paint, to endless customizable options, HEYDUDE Blanks have no limits.

"We're always looking for ways to help Dudes express their individual style, encouraging them to feel decidedly confident, carefree and chill," said Lisa Li, HEYDUDE VP of Global Integrated Marketing. "We worked with Jelly Roll to create a customized shoe that represented him, and now HEYDUDE Blanks gives Stagecoach attendees the opportunity to be declarative about their style."

For more information on Stagecoach the Second Chances Jelly Roll limited-edition collection, visit our website HEYDUDE.com, Instagram at @heydude or TikTok on @heydudeshoes.

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

PR Contact:
Kaplow Communications
HEYDUDE@kaplow.com 

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SOURCE HEYDUDE

FAQ

When will the Jelly Roll x HEYDUDE shoe collaboration restock be available to purchase?

The restock will be available to purchase on April 29th, 2025, with waitlist signups opening on April 18th on HEYDUDE.com.

What is HEYDUDE Blanks and how does it work?

HEYDUDE Blanks is a new customization program that allows customers to personalize their shoes using various options like patches and paint, with no creative limitations.

What special features are included in the Jelly Roll x HEYDUDE Suede Debossed Shoe?

The shoe includes custom design elements that reflect Jelly Roll's life, incorporating themes of family and faith.

Where can customers sign up for the Jelly Roll x HEYDUDE shoe waitlist?

Customers can sign up for the waitlist on HEYDUDE.com starting April 18th, 2025.