Treat Your Feet to Something Sweet with Limited-Edition HARIBO x Crocs Collaboration
Rhea-AI Summary
Crocs (CROX) has announced a -edition collaboration with HARIBO, launching the HARIBO Classic Clog on March 11, 2025. The collection features gummi-inspired footwear designed after HARIBO's iconic Goldbears, combining the comfort of Crocs' Classic Clog with playful candy-themed elements.
The clogs include distinctive features such as a translucent gummi-inspired design, embossed Goldbears details on the sole, and HARIBO-branded heel straps. Adult versions can be customized with exclusive Goldbears Jibbitz™ charms available in two styles: oversized Goldbears and Goldbears package charms. Kid-size versions come with permanent Goldbears Jibbitz™.
The collection will be available through crocs.com, select retailers, and wholesale partners while supplies last.
Positive
- -edition collaboration with major global brand HARIBO could drive consumer interest
- Product launch expands market reach to both adult and children demographics
- Strategic timing for spring/summer season sales
Negative
- -time availability may restrict potential revenue impact
- Success depends on consumer reception of novelty design
The candy collaboration includes gummi-inspired footwear and exclusive Goldbears Jibbitz™ charms
With sizes for kids and adults, the HARIBO Classic Clog is the perfect way to add fun and flavor to your everyday style. The clogs feature an embossed sole with playful Goldbears details and pivoting HARIBO-branded heel straps for a secure and customizable fit. Designed to be lightweight, water-friendly and buoyant, they are also effortless to clean – making them perfect for daily wear. Plus, adult fans can personalize their pair with exclusive Goldbears Jibbitz™ charms, available in two sweet styles: oversized Goldbears and a Goldbears package charm, adding even more sweetness to every step. The kid-size Crocs come with permanent Goldbears Jibbitz™ so they can take their favorite Goldbears wherever they go.
"The HARIBO Classic Clog is a fun collaboration that lets fans show off their love of Goldbears in a whole new way," said Seth Klugherz, vice president of marketing at HARIBO of America. "This collection captures the childlike happiness and nostalgia of everyone's favorite gummi bears."
"At Crocs, we're all about embracing the unexpected," said Matias Infante, vice president of global marketing at Crocs. "Our collaboration with HARIBO is the perfect example of that—melding comfort, fashion, and self-expression with a dash of joy. It's everything our fans love and more!"
Starting March 11, the HARIBO Classic Clog and Goldbears Jibbitz™ are available while supplies last so don't miss your chance to treat your feet. Shop HARIBO x Crocs before they're gone at crocs.com, select retailers and wholesale partners.
About HARIBO
HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn,
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in
Contact: Lauren Triffler
Director of Corporate Affairs & Communications
Lauren.triffler@haribo.com
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SOURCE HARIBO
FAQ
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