Princess Cruises Kicks Off "Pitch-Perfect Vacations" with Fleetwide Broadcast of FIFA World Cup 26™, on Sport 24 Special Event Channels, via IMG Deal

Rhea-AI Summary

Princess Cruises (NYSE: CCL) secured rights from IMG to broadcast every match of FIFA World Cup 26™ fleetwide across its 17 ships from June 11–July 19, 2026. All 104 matches will be available in-stateroom on Sport 24 Special Event Channels, with select marquee matches shown on big screens on Lido Decks and organized viewing parties.

Sample voyages during the tournament include Alaska, Mediterranean, Japan, and Caribbean itineraries. Princess is pairing the coverage with a Wave Season “Come Aboard Sale” featuring up to 40% off fares, up to $500 instant savings, 50% off deposits, and free third and fourth guests.

Key Figures

Ships with coverage 17 ships Princess fleet broadcasting every FIFA World Cup 26 match

World Cup window June 11–July 19, 2026 Tournament dates when all matches will be shown onboard

Matches available 104 matches Total FIFA World Cup 26 games broadcast fleetwide

Cruise fare discount Up to 40% off "Come Aboard Sale" promotion on select 2026 voyages

Instant savings Up to $500 Instant savings offered alongside Wave Season promotion

Deposit discount 50% off deposits Reduced deposits during "Come Aboard Sale"

Inside Passage cruise 7-day voyage June 14, 2026 Inside Passage to Alaska, roundtrip from Seattle

Circle Japan cruise 9-day voyage July 2, 2026 Circle Japan itinerary on Diamond Princess

Market Reality Check

$26.37 Last Close

Volume Volume 20,220,215 is slightly above 20-day average 19,910,478 (relative volume 1.02). normal

Technical Price $28.60 is trading above 200-day MA $25.72, below 52-week high $32.80 and well above 52-week low $15.07.

Peers on Argus

CCL is up 3.55% with sector peers also positive but generally less strong: RCL +2.36%, EXPE +2.32%, CUK +1.81%, VIK +1.07%, TCOM +0.55%. This points to a company‑specific lift beyond a broad sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 10	Earnings call notice	Neutral	+3.0%	Announcement of date and access details for upcoming Q4 earnings call.
Dec 10	Alaska product upgrade	Positive	+3.0%	Major Denali Lodge investment and new inclusive dining plan for 2027 Alaska season.
Dec 09	Princess Wave promotion	Positive	-1.9%	Launch of 2026 Wave “Come Aboard Sale” with broad fare discounts and incentives.
Dec 09	Cunard Wave offer	Positive	-1.9%	Wave Season promotion with onboard credits and perks across 2026–2027 sailings.
Dec 04	Seabourn savings event	Positive	+0.2%	Explore More Event offering fare discounts and up to $1,000 shipboard credit.

Pattern Detected

Recent promotion- and product-related news has produced mixed reactions, with both gains and declines rather than a consistent pattern.

Recent Company History

Over the past weeks, Carnival-related brands have focused on promotional campaigns and product enhancements. On Dec 4, 2025, Seabourn’s “Explore More Event” with up to 15% savings and up to $1,000 shipboard credit coincided with a modest 0.19% gain. Multiple Wave Season offers from Princess and Cunard on Dec 9 saw CCL move -1.92%, while a Holland America Denali investment and incentive offer the next day aligned with a 3.02% rise. The latest World Cup broadcast announcement fits this ongoing push to differentiate onboard experiences and drive bookings across brands.

Market Pulse Summary

This announcement links Princess Cruises’ fleet to every match of FIFA World Cup 26™, offering coverage of 104 games across 17 ships from June 11–July 19, 2026. It extends the company’s pattern of promotional and product enhancements aimed at supporting demand across brands. Investors may watch booking trends tied to the "Come Aboard Sale"—with discounts up to 40% and up to $500 in savings—as well as how such offers balance occupancy growth against yield and profitability over upcoming quarters.

Key Terms

wave season technical

"Wave Season: "Come Aboard Sale" Offers Champion-Level Savings"

A recurring peak sales period in the travel industry—especially for cruises—when consumers make the bulk of their bookings for the year. Investors watch wave season like a retailer watches holiday shopping: it can signal future revenue, demand trends, pricing power and whether companies may raise or lower their financial forecasts, so strong or weak booking results often move travel and leisure stocks.

stateroom technical

"Guests can catch every goal ... on their stateroom TVs on Sport 24..."

A stateroom is a private passenger cabin on a cruise ship or large yacht, comparable to a hotel room at sea where travelers sleep and store personal items. For investors, staterooms are core revenue-generating units: their number, size, location and price mix determine how much a vessel can earn per voyage, affect occupancy and onboard spending, and influence operating margins and overall profitability.

AI-generated analysis. Not financial advice.

Soccer Fans Can Sail Away Without Missing a Match of the World's Biggest Sporting Event

FORT LAUDERDALE, Fla., Dec. 16, 2025 /PRNewswire/ -- Princess Cruises is kicking off summer 2026 with a winning play: the cruise line has secured rights from IMG to broadcast every match of the FIFA World Cup 26™ across all 17 ships in its fleet. Fans can now book their dream summer getaway without fear of missing a moment as their favorite team battles it out on the world's biggest pitch.

From June 11 through July 19, 2026, all 104 matches - played across the United States, Canada, and Mexico - will be available fleetwide. Guests can catch every goal and dramatic moment on their stateroom TVs on Sport 24 Special Event Channels or watch select matches on the big screen on the Lido Decks onboard.

"The FIFA World Cup™ is one of the most fan-driven global events, and our guests shouldn't have to choose between exploring the world and watching the world's best teams compete," said Lorna Warren, Princess Cruises Vice President Hotel Operations and Guest Experience. "By bringing live coverage to all 17 ships, we're making sure fans can experience incredible destinations and cheer on every match whether they're soaking up the sun in the Caribbean, taking in the Mediterranean coast, or sailing past glaciers in Alaska."

FIFA World Cup 26™ Viewing Across the Princess Fleet

• In-stateroom live coverage of all games on Sport 24 Special Event Channels
• Outdoor big screen for select marquee matches on the Lido Decks onboard
• Various viewing parties inviting guests to wear their team jerseys and cheer on their favorite teams

Kate Garden, Commercial Director, IMG, added, "The FIFA World Cup 26™ represents a truly global celebration of sport, and we're pleased to support Princess Cruises in delivering an unforgettable viewing experience for fans on board. From private staterooms to open-air decks, guests will be able to enjoy the atmosphere and excitement of the tournament as we bring the spirit of the stadiums to sea next summer."

See Every Kick, Anywhere Princess Sails
Guests sailing to Alaska, Europe, the Caribbean, and Japan can enjoy all the excitement of FIFA World Cup 26™ while experiencing a signature service, dining and entertainment.

Sample Voyages During Tournament Time:

• June 14, 2026: 7-day Inside Passage to Alaska, roundtrip from Seattle, Star Princess
• June 20, 2026: 7-day Mediterranean with Greece and Adriatic, Sun Princess
• June 23, 2026: 7-day Mediterranean & Aegean, roundtrip from Rome (Civitavecchia), Enchanted Princess
• July 2, 2026: 9-day Circle Japan, Diamond Princess
• July 12, 2026: 7-day Eastern Caribbean with Puerto Rico, Port Canaveral (Orlando), Caribbean Princess

Wave Season: "Come Aboard Sale" Offers Champion-Level Savings
Just in time for fans to lock in their FIFA World Cup 26™ vacation, Princess' "Come Aboard Sale" offers its greatest savings of the year on select voyages, including:

• Up to 40% off cruise fares
• Up to $500 in instant savings
• 50% off deposits
• Free third and fourth guests

These limited-time offers make 2026 an unbeatable year to cruise, especially for travelers hoping to pair a bucket-list vacation with the excitement of the world's most-watched sporting event.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.

About IMG 
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Star Princess, the brand's newest and most innovative ship, launched October 2025, and sister ship to Sun Princess, named Condé Nast Traveler Mega Ship of the Year for a second consecutive year. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

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SOURCE Princess Cruises

FAQ

Which dates will Princess Cruises broadcast FIFA World Cup 26 on ships (CCL)?

Princess will broadcast all matches fleetwide from June 11 to July 19, 2026.

How many FIFA World Cup 26 matches will be shown onboard Princess Cruises (CCL)?

All 104 matches will be available in-stateroom on Sport 24 Special Event Channels.

Will Princess (CCL) show matches on outdoor screens and host viewing events?

Yes; select marquee matches will play on big screens on Lido Decks and the line will host viewing parties where guests can wear team jerseys.

Which Princess itineraries coincide with FIFA World Cup 26 viewing windows in June–July 2026?

Sample voyages include a June 14 Alaska Inside Passage, June 20 Mediterranean, June 23 Mediterranean & Aegean, July 2 Circle Japan, and July 12 Eastern Caribbean.

What Wave Season offers is Princess (CCL) promoting for FIFA World Cup 26 bookings?

The Come Aboard Sale offers up to 40% off fares, up to $500 instant savings, 50% off deposits, and free third and fourth guests on select voyages.

How can travelers book a Princess (CCL) cruise to watch FIFA World Cup 26 onboard?

Travelers can book through a professional travel advisor, call 1-800-774-6237, or visit princess.com.