Ketel One Family Made Vodka Introduces: Born To Cocktail
Ketel One Family Made Vodka has launched a new global campaign titled Born To Cocktail, showcasing its cocktail heritage through cinematographic style. Directed by Daniel Wolfe, the campaign highlights the brand's commitment to quality and cocktail culture. It features vibrant scenes that celebrate cocktail moments, revealing its versatility in classic drinks like Bloody Marys and Espresso Martinis. The campaign is set to be released digitally starting the week of January 15, 2023, on platforms such as Hulu and CBS, promoting an elevated cocktail experience.
- Launch of a cinematic global campaign Born To Cocktail that reinforces brand identity.
- Campaign directed by notable filmmaker Daniel Wolfe, enhancing brand visibility.
- Recognition as the number one trending vodka in the world's best bars (Drinks International Brands Report, 2022).
- Emphasis on authentic quality and cocktail culture could drive higher consumer engagement.
- None.
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New global campaign showcases the brand's storied cocktail roots in cinematic style
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9131251-ketel-one-family-made-vodka-introduces-born-to-cocktail/
Developed in partnership with creative partners, Alto, Born To Cocktail captures a dynamic and spirited cast of worldly individuals as they explore timeless cocktail culture through fantastical situations and inspired experiences. Whether it's a waterside Bloody Mary or an after-after party Espresso Martini nightcap, the spots take the viewer on immersive, entertaining journeys that evoke a time and place that feel both modern and classic, and end with a cocktail that perfectly punctuates the moment. The campaign encourages consumers to elevate their cocktail experience by celebrating those who know how to appreciate all the ingredients of what makes it perfect: the setting, the people, the vibe and, most importantly, the vodka born to make it better.
An innovative director with provocative vision,
With its brand roots steeped in cocktail culture, Born To Cocktail is a natural, albeit edgy, next step for
"We've always done things our own way, and we've shied away from converting to category norms by focusing on our product and standing firmly for quality," says
As patrons visit their favorite craft cocktail bars again, the vodka cocktail renaissance cannot be denied, and
"Now more than ever cocktail fans are seeking out vodka classics like the Martini, Cosmopolitan, Espresso Martini, Bloody Mary and more," explains
Born to Cocktail will begin rolling out the week of
However cocktail fans choose to enjoy, Ketel One Family Made Vodka reminds everyone to sip responsibly.
About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by over 330 years and 11 generations of the Nolet Family's distilling expertise.
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KetelOneVodkaPR@bullfrogandbaum.com
View original content:https://www.prnewswire.com/news-releases/ketel-one-family-made-vodka-introduces-born-to-cocktail-301720633.html
SOURCE Ketel One Family Made Vodka
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