DICK'S Sporting Goods Announces Partnership with Lids to Launch Lids Shops Inside 100 DICK'S Locations

DICK'S Sporting Goods (NYSE: DKS) announced a partnership with Lids to open dedicated Lids shops inside its stores nationwide.

Rhea-AI Summary

DICK'S Sporting Goods (NYSE: DKS) announced a partnership with Lids to open dedicated Lids shops inside its stores nationwide.

The collaboration currently covers 46 DICK'S locations, with plans to exceed 100 stores by late summer 2026, offering immersive, Lids-branded spaces focused on licensed and lifestyle headwear plus joint training and visual merchandising.

Positive

• Lids shops planned in more than 100 DICK'S locations by late summer 2026
• Enhanced in-store experience with immersive, Lids-branded headwear destinations
• Access to Lids' industry-leading assortment of licensed and lifestyle headwear
• Joint in-store product training and visual merchandising to support sales execution

Negative

• None.

Argus Jun 15 session

-0.43% close to close Open Argus

Details

News Market Reaction – DKS

In the Jun 15 session, DKS declined 0.43%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds another branded experience inside DICK'S stores by rolling out Lids shops fro...

Analysis

This announcement adds another branded experience inside DICK'S stores by rolling out Lids shops from 46 sites to more than 100 by late summer 2026. It deepens the company’s presence in licensed fan merchandise while leveraging Lids’ network of over 2,000 locations. In context of prior partnerships that supported youth sports, leagues, and payments, investors may watch for traffic, basket size, and attachment-rate metrics tied to these shop‑in‑shop formats.

Key Figures

Current Lids shop count: 46 locations Planned Lids locations: More than 100 stores Lids retail footprint: More than 2,000 locations +5 more

Current Lids shop count

46 locations

Lids shops already operating inside DICK'S stores

Planned Lids locations

More than 100 stores

Target DICK'S locations with Lids shops by late summer 2026

Lids retail footprint

More than 2,000 locations

Lids Sports Group stores across North America, Europe and Australia

WNBA merchandise locations

More than 300 locations

Stores carrying WNBA merchandise per prior partnership release

Founding year

1948

Year DICK'S Sporting Goods was founded

Price vs 52-week high

-7.16%

Pre-news level relative to 52-week high of $237.75

Price vs 52-week low

29.28%

Pre-news level above 52-week low of $170.725

Short interest

8.96%

Short interest as share of float before this news

Previous Partnership Reports

5 past events · Latest: Apr 09

Same Type 5 events

1. Apr 09

   Youth sports partnership

   24h Move

   +3.8%

   Unrivaled Sports, Under Armour and DICK'S team up on youth experiences.

2. Feb 04

   Athlete endorsement deal

   24h Move

   +3.7%

   Maxfli extends golf ball deal with PGA winner Ben Griffin through 2028.

3. Jul 01

   League partnership renewal

   24h Move

   +4.1%

   Multi‑year extension of WNBA partnership and expanded youth initiatives.

4. Jun 12

   Payments partnership renewal

   24h Move

   -0.2%

   Affirm checkout expansion on DICKS.com and GolfGalaxy.com for flexible payments.

5. Mar 19

   Instructor brand deal

   24h Move

   +2.5%

   Maxfli signs instructor Sean Foley as brand ambassador using Tour X ball.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

licensed headwear, omni-channel, restricted stock units, time-based vesting requirements

4 terms

licensed headwear technical

"expand access to Lids' industry-leading assortment of licensed headwear"

Licensed headwear are hats, caps and other wearable items for the head that are produced and sold with permission to use a brand’s logos, team names, characters or designs. For investors, sales and licensing fees from these products act like a visible measure of a brand’s popularity and a steady source of retail or royalty income—similar to renting a famous logo to sell merchandise—which can affect revenue, margins and partnership value.

omni-channel technical

"DICK'S is a leading omni-channel retailer and an iconic brand in sport"

Omni-channel is a business approach that connects all ways a customer can interact or buy—such as websites, mobile apps, physical stores, social media and call centers—so the experience feels seamless no matter which path they choose. For investors, omni-channel matters because it can increase sales, customer loyalty and operational efficiency by making it easier to buy and by collecting better data on behavior; think of it as a coordinated orchestra where every instrument helps sell more smoothly and predictably.

restricted stock units financial

"grant of 838 restricted stock units of common stock on June 10, 2026"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

time-based vesting requirements financial

"subject to time-based vesting requirements"

Time-based vesting requirements are rules that grant an employee the right to stock, options or other equity only after they work for the company for a set period or reach specific time checkpoints, like earning a reward after paying installments. For investors this matters because it spreads out when new shares can be claimed and sold, affecting future dilution, employee retention, and the timing of potential selling pressure on the stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

The collaboration combines DICK'S national retail footprint with Lids' headwear expertise to create a new destination for licensed fan merchandise.

PITTSBURGH, June 15, 2026 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) announced a new partnership with Lids to introduce dedicated Lids shop locations inside DICK'S stores nationwide. The partnership will expand access to Lids' industry-leading assortment of licensed headwear while enhancing the in-store experience for sports fans.

The collaboration is currently available at 46 DICK'S locations and will be in more than 100 DICK'S stores by late summer 2026. Each Lids shop will feel immersive with the Lids-brand and include fixtures and merchandising that showcase Lids' extensive assortment of licensed and lifestyle headwear.

"Our athletes are increasingly looking for new ways to rep their favorite teams, their style and the latest trends," said David Progar, SVP, Licensed at DICK'S. "By partnering with Lids, a leader in licensed headwear, we'll be able to offer them more choices to meet their needs for sport, lifestyle and fandom."

"Lids has long been the leader in licensed headwear, and this partnership allows us to bring that expertise directly into DICK'S stores across the country," said Lids Chairman Lawrence Berger. "Together, we're creating a dedicated destination within DICK'S where fans can find the most comprehensive assortment of team headwear and a new in-store experience."

In addition to product assortment, the two companies will collaborate on in-store product training for DICK'S teammates and visual merchandising. For more information, visit www.lids.com.

DICK'S locations where Lids shops are currently available include:

• Cerritos, California
• Daly City, California
• Torrance, California
• Broomfield, Colorado
• Lakewood, Colorado
• Christiana, Delaware
• Miami, Florida
• Tampa, Florida
• Kennesaw, Georgia
• Niles, Illinois
• Castleton, Indiana
• Greenwood, Indiana
• Baton Rouge, Louisiana
• Lafayette, Louisiana
• Hunt Valley, Maryland
• Boston, Massachusetts
• Danvers, Massachusetts
• Grandville, Michigan
• Woodbury, Minnesota
• Richfield, Minnesota
• Nashua, New Hampshire
• Salem, New Hampshire
• Rockaway, New Jersey
• Woodbridge, New Jersey
• Latham, New York
• Bay Shore, New York
• Huntington, New York
• Johnson City, New York
• Orchard Park, New York
• West Nyack, New York
• Yonkers, New York
• South Park, North Carolina
• Columbus, Ohio
• Dayton, Ohio
• Lyndhurst, Ohio
• Toledo, Ohio
• Oklahoma City, Oklahoma
• Tulsa, Oklahoma
• Cranberry Twp, Pennsylvania
• Montgomeryville, Pennsylvania
• Ross Park, Pennsylvania
• Austin, Texas
• Baybrook, Texas
• Cedar Park, Texas
• Prosper, Texas
• San Antonio, Texas

About Lids
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across North America, Europe and Australia through more than 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear across major leagues and teams, including NFL, MLB, NBA, NHL and NCAA, empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse and numerous other nameplates, including official NBA and NHL team stores. Lids also has locations within select Macy's department stores nationwide. To find a retail location near you, visit Lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), X (@lids), or LinkedIn.

About DICK'S Sporting Goods
DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, DICK'S is a leading omni-channel retailer and an iconic brand in sport and culture. Its banners include DICK'S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! in addition to the experiential retail concepts DICK'S House of Sport and Golf Galaxy Performance Center. As owner and operator of the Foot Locker Business, including Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos, DICK'S serves the global sneaker community across North America, Europe, Asia and Australia, plus a licensed store presence in Europe, the Middle East and Asia. DICK'S also owns and operates GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping. 

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.

Media Contacts
DICK'S Sporting Goods – press@dcsg.com

Category: Company

View original content to download multimedia:https://www.prnewswire.com/news-releases/dicks-sporting-goods-announces-partnership-with-lids-to-launch-lids-shops-inside-100-dicks-locations-302799475.html

SOURCE DICK'S Sporting Goods

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the new partnership between DICK'S Sporting Goods (DKS) and Lids announced on June 15, 2026?

DICK'S Sporting Goods and Lids agreed to open dedicated Lids shops inside DICK'S stores nationwide. According to DICK'S, the collaboration combines its national retail footprint with Lids' licensed headwear expertise to create a new in-store destination for fan and lifestyle headwear.

How many DICK'S (DKS) stores will feature Lids shops and by when?

Lids shops are planned for more than 100 DICK'S locations by late summer 2026. According to DICK'S, the concept is already operating in 46 stores and will continue rolling out across the chain over the coming months.

What will shoppers find in the Lids shops inside DICK'S Sporting Goods (DKS) stores?

Shoppers will find Lids-branded spaces featuring licensed and lifestyle headwear assortments. According to DICK'S and Lids, these shops highlight an extensive range of team and fashion headwear with dedicated fixtures and merchandising to create an immersive fan-focused experience.

Which cities currently have Lids shops inside DICK'S Sporting Goods (DKS) locations?

Current Lids shops inside DICK'S are in select cities across California, Colorado, Florida, Texas and more. According to DICK'S, locations include markets like Boston, Miami, Austin, Oklahoma City, Pittsburgh suburbs, New York suburbs and several additional metropolitan areas nationwide.

How will the DICK'S (DKS) and Lids partnership affect in-store staff and merchandising?

The partnership includes joint in-store product training and visual merchandising efforts for DICK'S teammates. According to DICK'S, the companies will collaborate on training staff and designing displays to better present Lids' headwear assortment and enhance the overall fan shopping experience.

Why is DICK'S Sporting Goods (DKS) adding Lids shops to its stores?

DICK'S aims to meet growing demand for team, lifestyle and trend-driven headwear among its athletes. According to DICK'S leadership, partnering with Lids, a leader in licensed headwear, provides broader choice and a focused destination for sport, lifestyle and fandom in its stores.