Domino's® Best Deal Ever is Back! Order Any Pizza with Any Toppings for $9.99

Rhea-AI Summary

Domino's Pizza (NASDAQ:DPZ) is bringing back its popular "Best Deal Ever" promotion, offering customers any pizza with any toppings for $9.99 when ordering online from July 7 to August 3, 2025. The promotion includes all crust types: Hand Tossed, Handmade Pan, New York Style, Gluten Free, and Crunchy Thin Crust.

The company is also introducing secret menu pizzas created by Domino's chefs, featuring unique combinations like Rachel's Sweet Buffalo, Spencer's Garlic Parm Bananza, and Hannah's Alfredo Veggie Melt. With over 34 million possible pizza combinations, customers can experiment with different crusts, sauces, and toppings at a competitive price point.

Positive

• Competitive pricing strategy with all pizzas at $9.99 regardless of toppings
• Promotion covers all crust types and customization options
• Marketing innovation through introduction of secret menu items

Negative

• Limited-time offer running only through August 3, 2025
• Promotion available only for online orders

Insights

Restaurant Industry Analyst

Domino's bringing back its popular $9.99 any-pizza promotion could boost summer sales volume while sacrificing short-term margins.

Domino's is reviving its strategically timed "Best Deal Ever" promotion, offering any pizza with any toppings for $9.99 through online orders between July 7-August 3. This represents a significant discount compared to their regular pricing structure, where specialty pizzas typically command $13-17.

The timing of this promotion is particularly noteworthy - launching during the traditionally slower summer season when families are traveling and pizza consumption typically dips. This suggests a volume-over-margin strategy to maintain sales momentum during a challenging period.

What makes this promotion especially clever is its focus on digital ordering only, continuing Domino's successful strategy of pushing customers toward its higher-margin online channels while collecting valuable consumer data. The company has consistently outperformed competitors in digital innovation, with digital orders now representing over 75% of their business.

The promotion emphasizes customization with "34 million ways to make a pizza" and introduces "secret menu" items - a clever social media-friendly tactic to generate buzz and encourage experimentation. This approach has dual benefits: it creates viral marketing opportunities while potentially introducing customers to higher-margin premium ingredients they might continue ordering after the promotion ends.

From a competitive standpoint, this aggressive pricing move puts pressure on regional pizzerias and national chains alike during an inflationary period when many competitors have been forced to raise prices. The promotion represents Domino's leveraging its superior scale and supply chain efficiency to maintain market share in a challenging economic environment.

Crave-worthy secret menu pizzas you didn't know you needed are included in deal

ANN ARBOR, Mich., July 7, 2025 /PRNewswire/ -- Domino's Pizza Inc. (Nasdaq: DPZ) is bringing back its "Best Deal Ever" promotion! Customers can enjoy any pizza with any toppings for $9.99 each when they order online between July 7-Aug. 3.

Domino's $9.99 deal includes Hand Tossed, Handmade Pan, New York Style, Gluten Free and Crunchy Thin Crust, as well as an assortment of sauces and toppings.

"Our most popular deal is back – and it's all thanks to our customers," said Kate Trumbull, Domino's executive vice president – chief marketing officer. "We heard how much they loved experimenting with different crusts, sauces and toppings they don't normally order. With more than 34 million ways to make a single Domino's pizza, the possibilities for creating customized, mouthwatering pizzas are almost endless. Whether you're craving a classic favorite or feeling adventurous, this deal delivers delicious pizza at a great value."

Domino's Unveils Secret Menu Pizzas 
Want to take advantage of the "Best Deal Ever" with Domino's best-kept secret menu pizzas? Customers can build the following secret menu pizzas for $9.99 each, as recommended by Domino's very own pizza chefs:

• Rachel's Sweet Buffalo: New York Style Crust with robust-inspired tomato sauce and pepperoni, bacon, pineapple, and hot buffalo sauce
• Spencer's Garlic Parm Bananza: Handmade Pan Crust with garlic parmesan sauce and sausage, banana peppers, and Parmesan/Asiago cheese
• Hannah's Alfredo Veggie Melt: Crunchy Thin Crust with alfredo sauce and spinach, feta, green peppers, onions, mushrooms, and Parmesan/Asiago cheese

To build any of these underground favorites and partake in the $9.99 deal, customers should visit dominos.com or use Domino's mobile app.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,300 stores in over 90 markets. Domino's had global retail sales of over $19.2 billion in the trailing four quarters ended March 23, 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the first quarter of 2025. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2024 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

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SOURCE Domino's Pizza

FAQ

What is Domino's Best Deal Ever promotion for 2025?

Domino's is offering any pizza with any toppings for $9.99 each when ordered online between July 7-Aug. 3, 2025.

What types of crusts are included in Domino's $9.99 deal?

The deal includes Hand Tossed, Handmade Pan, New York Style, Gluten Free and Crunchy Thin Crust options.

What are Domino's (DPZ) new secret menu pizzas?

The secret menu includes Rachel's Sweet Buffalo, Spencer's Garlic Parm Bananza, and Hannah's Alfredo Veggie Melt, each available for $9.99.

How can customers order Domino's $9.99 pizza deal?

Customers can access the deal exclusively through dominos.com or Domino's mobile app.

How many pizza combinations are possible at Domino's?

Domino's offers over 34 million possible ways to customize a single pizza with different crusts, sauces, and toppings.