Domino's® Brings Back Its Best Deal Ever for the Big Tournament

Rhea-AI Summary

Domino's (Nasdaq: DPZ) launched a limited-time "Best Deal Ever" promotion running from March 3, 2026 through the final basketball game on April 6, 2026, offering any pizza with any toppings for $9.99 each. The deal covers Hand Tossed, Handmade Pan, New York Style, Gluten Free and Crunchy Thin Crust; Parmesan Stuffed Crust is a $3 upgrade. Domino's is also highlighting athlete and influencer pizza combinations available at dominos.com/best-deal-ever during the promotion.

Key Figures

Basketball promo price: $9.99 Promotion end date: April 6 Stuffed crust upcharge: $3

3 metrics

Basketball promo price $9.99 Any pizza with any toppings during Best Deal Ever promotion

Promotion end date April 6 Offer available through final basketball game

Stuffed crust upcharge $3 Additional cost to upgrade to Parmesan Stuffed Crust

Market Reality Check

Price: $401.37 Vol: Volume 1,022,207 is sligh...

normal vol

$401.37 Last Close

Volume Volume 1,022,207 is slightly below the 20-day average of 1,068,954 (relative volume 0.96x). normal

Technical Shares at $401.37 trade 7.4% below the $433.54 200-day MA and 19.8% below the $500.55 52-week high, while sitting 8.3% above the $370.70 52-week low.

Peers on Argus

DPZ was down 0.28% with modest volume as several restaurant peers like QSR (-1.6...

1 Up

DPZ was down 0.28% with modest volume as several restaurant peers like QSR (-1.64%) and DRI (-1.42%) also traded lower. Momentum scans only flagged YUM (+0.29%), supporting a stock-specific rather than broad sector move around this marketing promo.

Historical Context

5 past events · Latest: Feb 23 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 23	Earnings results	Positive	+4.1%	Broad Q4 and FY 2025 sales, store and cash-flow growth with higher dividend.
Feb 11	Charity milestone	Positive	-1.5%	Record-breaking $19M raised for St. Jude and long-term fundraising pledge.
Jan 26	Sports promo deal	Neutral	+0.6%	$6.99 large two-topping carryout special tied to major football event.
Jan 22	Earnings webcast	Neutral	+1.5%	Announcement of Q4/year-end 2025 earnings release and webcast schedule.
Jan 15	Equity offering	Negative	-2.1%	Separate issuer ATON closed $15M registered direct stock offering at $1.00.

Pattern Detected

Across recent news, DPZ shows mostly aligned price reactions, with one divergence where positive philanthropic news coincided with a share decline.

Recent Company History

Recent DPZ news featured strong fundamentals and marketing activity. On Feb 23, 2026, solid Q4/FY 2025 results and higher dividends coincided with a 4.1% gain. Promotional sports-tied offers, like the $6.99 carryout deal from Jan 26–Feb 1, saw smaller positive moves. A record $19M St. Jude fundraiser drew a negative reaction, showing not all positive-brand headlines lift shares. Today’s basketball-tournament pricing promo fits that ongoing marketing cadence.

Market Pulse Summary

This announcement highlights Domino’s “Best Deal Ever” tournament promotion, offering any pizza with...

Analysis

This announcement highlights Domino’s “Best Deal Ever” tournament promotion, offering any pizza with any toppings for $9.99 through April 6 and a $3 upgrade to Parmesan Stuffed Crust. It continues the company’s pattern of leveraging major sports events with targeted pricing campaigns. In context of recent strong FY 2025 results and ongoing brand marketing, investors may watch how such limited-time offers support traffic, same-store sales, and overall promotional intensity over time.

AI-generated analysis. Not financial advice.

Basketball fans can enjoy any pizza with any toppings for $9.99 each, including the must-have pizza combinations from some of their favorite athletes, celebrities and influencers

ANN ARBOR, Mich., March 3, 2026 /PRNewswire/ -- Bracket busting season is upon us, but Domino's Pizza Inc. (Nasdaq: DPZ) is dropping a deal worthy of a championship run. From now through the final basketball game on April 6, customers can enjoy Domino's "Best Deal Ever" promotion: any pizza with any toppings for just $9.99 each.

"The games are almost here, and we knew we had to give basketball fans the MVP of all deals to enjoy as they watch the tournament with their friends and family," said Kate Trumbull, Domino's executive vice president – chief marketing officer. "We created the Best Deal Ever to give customers the pizza they crave the most, when they crave it the most, at a craveable price. Basketball watch parties and pizza go hand in hand, so whether your bracket is thriving, busted or hanging on by a thread, at least your pizza game can be unbeatable with Domino's Best Deal Ever."

Domino's $9.99 deal includes Hand Tossed, Handmade Pan, New York Style, Gluten Free and Crunchy Thin Crust, as well as an assortment of sauces and toppings. Customers can upgrade to Parmesan Stuffed Crust for an additional $3.

Craving a Little Pizza Inspiration?
Want to know what pizzas your favorite athletes, celebrities and influencers are craving? Domino's is teaming up with the following basketball tastemakers, and more, who are sharing their must-have pizzas combinations throughout the Best Deal Ever promotion:

• College basketball players:
  • Cameron and Cayden Boozer
  • JT Toppin
  • Olivia Miles
• Elite U.S. gymnast Jordan Chiles
• Internet personality Trisha Paytas
• Influencer Courtney Cook
• Reality TV star Kelsey Anderson
• Content creator Jesse Riedel, also known as Jesser

To discover their go-to pizzas and drop them into your cart with a few easy clicks, visit dominos.com/best-deal-ever, or order your own winning combination at dominos.com!

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 22,100 stores in over 90 markets. Domino's had global retail sales of over $20.1 billion in 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the fourth quarter of 2025. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2025 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

 

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SOURCE Domino's Pizza

FAQ

What is Domino's Best Deal Ever promotion and how long does it run for DPZ?

It is a limited-time offer of any pizza with any toppings for $9.99 each. According to the company, the promotion runs from March 3, 2026 through the final basketball game on April 6, 2026, available online and in stores where offered.

Which pizza crusts and upgrades are included in Domino's $9.99 DPZ deal?

The $9.99 price covers Hand Tossed, Handmade Pan, New York Style, Gluten Free and Crunchy Thin Crust. According to the company, customers can upgrade to Parmesan Stuffed Crust for an additional $3.

Can I choose any toppings with Domino's Best Deal Ever and where do I order for DPZ?

Yes, the promotion allows any toppings on the $9.99 pizzas. According to the company, orders can be placed at dominos.com/best-deal-ever or at dominos.com, with featured athlete and influencer combinations listed on the promo page.

Which athletes and influencers are featured in Domino's Best Deal Ever promotion (DPZ)?

Domino's is featuring several college basketball players and influencers sharing favorite pizza combinations. According to the company, featured names include Cameron and Cayden Boozer, JT Toppin, Olivia Miles, Jordan Chiles, Trisha Paytas and others.

Does the Domino's $9.99 DPZ promotion apply to delivery and carryout orders?

The promotion is available through Domino's ordering channels but availability may vary by location. According to the company, customers can order online at dominos.com/best-deal-ever or dominos.com, with local store participation determining delivery or carryout options.