Chili's Emphasizes Value of "3 for Me" Menu with Nostalgic Brian McKnight Remix
Chili's Grill & Bar has launched a new marketing campaign for its '3 for Me' menu, featuring a collaboration with Grammy-nominated artist Brian McKnight. The campaign includes a remix of McKnight's hit song 'Back at One,' showcasing Chili's affordable dining options. The '3 for Me' deal offers unlimited drinks, chips, salsa, and a select entrée for just $10.99. In addition, Chili's is returning to TV advertising after a three-year hiatus, emphasizing value during economic challenges. The campaign aims to attract diners by providing a high-quality dining experience at a competitive price point, available for dine-in, to-go, or delivery.
- Collaboration with Brian McKnight enhances brand visibility.
- Return to TV advertising after three years may increase customer engagement.
- Value-driven '3 for Me' menu priced at $10.99 can attract budget-conscious consumers.
- Unlimited drinks and chips add to the perceived value of dining at Chili's.
- Potential challenges competing with fast-food outlets on price.
- Dependence on celebrity endorsements may distract from core brand messaging.
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The brand's 3 for Me value platform is the vessel for a new 360-degree marketing push that includes creative partnerships and a return to TV ad campaign
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/9140551-chilis-3-for-me-menu-campaign-with-new-brian-mcknight-jingle/
In the new video created in partnership with Coca-Cola®, McKnight puts a twist on his famous hit by showcasing his signature smooth and soulful style, bringing a touch of R&B magic to the experience that is Chili's Southwest-inspired American cuisine paired with a delicious and refreshing Coke.
"I was thrilled to be able to collaborate with such an iconic brand like Chili's on this remake of one of my favorite hits – it truly felt like such a natural fit and a no-brainer," McKnight said. "The song is all about steps, much like Chili's 3 for Me menu. As a foodie with a long-standing love for Chili's, I was even more excited to dedicate this 'Back at One' remix to food."
The new remix can be found online via Chili's YouTube channel, and a 30-second version will appear on Chili's social media channels.
"Our 3 For Me is an unbeatable value and while telling people that getting a bottomless drink, bottomless chips and salsa, a cheeseburger and fries for just
New Marketing Strategies Focused on 3 for Me Include Being Back on TV
To further demonstrate the value of its 3 For Me menu, Chili's will also officially make its return to TV after a three-year hiatus. The new campaign reclaims a Chili's vibe where friends can eat and drink in almost-the-weekend merriment. It will highlight Chili's craveable food options being readily available at a recession-friendly price. Viewers will also notice small touches that are distinctly "Chili's," from the classic tiled tabletops to the background instrumental of the brand's popular "
Chili's 3 for Me features a multi-course meal starting at just
About Chili's® Grill & Bar
Hi, welcome to Chili's! We're a leader in the casual dining industry and the flagship brand of
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