Edible Garden Brings the Pickle Party - Preorders Ramp Ahead of Summer Grilling Season; Fresh & Fermented Pickles with Preorders at Foodtown and Lincoln Market

Rhea-AI Summary

Edible Garden AG (Nasdaq: EDBL) has announced the launch of preorders for its new Pickle Party product line at Foodtown and Lincoln Market locations across the NY/NJ Metro region. The product, developed in partnership with Hermann Pickle Company, is positioned as the world's first functional pickle, featuring fresh and fermented, refrigerated pickles and sauerkraut.

The Pickle Party line offers Kosher, Non-GMO products that are refrigerated to maintain freshness and health benefits. The launch is strategically timed ahead of the summer grilling season, targeting health-conscious consumers with clean-label, functional alternatives in the condiments category.

CEO Jim Kras noted strong initial preorder activity, indicating positive consumer reception. This launch follows the company's existing fresh condiment portfolio, including Pulp and Squeezables, aligning with their Zero-Waste Inspired® mission.

Positive

• Launch of innovative new product line in the condiments category
• Strategic timing ahead of summer grilling season
• Strong initial preorder activity reported
• Expansion of product portfolio in fresh condiments segment

Negative

• None.

BELVIDERE, NJ, April 16, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced that preorders are now coming in for its highly anticipated Pickle Party product line—the world’s first functional pickle. Being introduced at Foodtown and Lincoln Market locations across the NY/NJ Metro region, Pickle Party arrives just ahead of the summer grilling season, delivering bold, fresh and fermented, refrigerated pickles that support gut health and deliver exceptional flavor.

Crafted in collaboration with Hermann Pickle Company, the Pickle Party line features Kosher, Non-GMO pickles and sauerkraut that are fresh and fermented as well as refrigerated to preserve peak freshness and health benefits. Designed for the modern, health-conscious consumer, the line redefines the condiments category with a clean-label, functional alternative that stands out at retail​.

“We are excited to see preorders coming in—it’s a strong signal that consumers are embracing what Pickle Party stands for, a bold, health-forward twist on a classic favorite,” said Jim Kras, Chief Executive Officer of Edible Garden. “This is not just a pickle, it is the world’s first functional pickle—fresh and fermented, refrigerated for freshness, and crafted with clean, Kosher, Non-GMO ingredients to support gut health while delivering exceptional flavor. In a category that has been stagnant for far too long, Pickle Party brings real innovation to the table.”

“The early enthusiasm we are seeing reflects a growing appetite for better-for-you condiments that align with today’s wellness-driven lifestyles, and it reinforces the momentum we are seeing across our entire fresh condiment portfolio—including Pulp and Squeezables. As ‘The Flavor Maker,’ Edible Garden is focused on leading with sustainability, flavor, and function. This introduction perfectly illustrates how our Zero-Waste Inspired® mission is driving the creation of category-defining products that meet the evolving needs of health-conscious consumers.”

ABOUT EDIBLE GARDEN®

Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired^® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization.  In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick. Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes looking for cleaner labeled, better for you options. Furthermore, Edible Garden offers a line of fresh, sustainable, and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party – fresh and fermented pickles & krauts. For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.

Forward-Looking Statements

This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.

Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com

FAQ

What is unique about Edible Garden's (EDBL) new Pickle Party product line?

Pickle Party is marketed as the world's first functional pickle, offering fresh and fermented, refrigerated pickles and sauerkraut that are Kosher and Non-GMO certified, designed to support gut health.

Where can consumers purchase Edible Garden's (EDBL) Pickle Party products?

Pickle Party products are available for preorder at Foodtown and Lincoln Market locations throughout the NY/NJ Metro region.

When is Edible Garden (EDBL) launching the Pickle Party product line?

The launch is timed ahead of the 2025 summer grilling season, with preorders currently being accepted.

How does Pickle Party align with Edible Garden's (EDBL) business strategy?

It aligns with their Zero-Waste Inspired® mission and expands their fresh condiment portfolio, which includes Pulp and Squeezables, focusing on sustainable, functional products.