Edible Garden's Kick. Sports Nutrition Gains Distribution at Major Midwest Big-Box Retailer
Rhea-AI Summary
Edible Garden AG (Nasdaq: EDBL) has announced that its Kick. Sports Nutrition product line is now available at a major Midwest big-box retailer, marking a significant expansion in its brick-and-mortar presence. The company is also preparing for an exclusive e-commerce launch on Amazon in partnership with Pirawna, a Verified Amazon Partner.
The Kick. Sports Nutrition line currently includes plant-based and whey protein powders, with plans to expand into pre-workout, post-workout, and hydration formulations. This omnichannel distribution strategy aims to enhance brand visibility and accessibility through both physical retail and online platforms.
According to IMARC Group data cited in the announcement, the global sports nutrition market is expected to grow from $54.8 billion in 2023 to $103.3 billion by 2032, reflecting increasing demand for natural and effective health solutions.
Positive
- Expansion into major Midwest retail chain increases distribution footprint
- Strategic partnership with Amazon as exclusive e-commerce channel
- Entry into rapidly growing sports nutrition market ($54.8B to $103.3B by 2032)
- Product line expansion planned beyond current protein powder offerings
Negative
- None.
Insights
Edible Garden expands Kick. Sports Nutrition distribution through major Midwest retailer and upcoming Amazon launch, targeting $103.3B market by 2032.
Edible Garden's distribution milestone for Kick. Sports Nutrition at a major Midwest big-box retailer represents a strategic expansion of their physical retail footprint. This development provides access to a high-traffic retail environment where consumers can physically interact with their products - a crucial advantage for building brand awareness in the nutrition category.
The company's articulated omnichannel strategy combines this brick-and-mortar presence with an upcoming Amazon e-commerce launch, creating multiple touchpoints to reach consumers. By partnering with Pirawna, a Verified Amazon Partner specializing in e-commerce growth, Edible Garden demonstrates a structured approach to online retail expansion.
The sports nutrition line targets the growing consumer preference for clean-label formulations while maintaining accessibility through competitive pricing. The current portfolio includes plant-based and whey protein powders with plans to expand into pre-workout, post-workout, and hydration formulations - covering the full spectrum of athletic nutrition needs.
With the global sports nutrition market projected to nearly double from
Expanded distribution through major Midwest retailer and Amazon partnership positions EDBL to target share of rapidly growing sports nutrition market.
Edible Garden's expansion of its Kick. Sports Nutrition line into a major Midwest big-box retailer represents a potential revenue catalyst for the company. For EDBL, with its relatively small market capitalization of
The company's dual-channel approach is strategically sound. By simultaneously developing brick-and-mortar retail presence and preparing for an Amazon launch with specialized e-commerce expertise through Pirawna, Edible Garden is addressing both immediate retail visibility and scalable direct-to-consumer capabilities.
The market opportunity is substantial, with the sports nutrition segment projected to grow at a compound annual growth rate of approximately
The product line's positioning at an "accessible price point" with "clean-label" formulations aligns with consumer trends toward more transparent, natural performance products. While the announcement doesn't provide specific revenue projections from this distribution expansion, gaining access to major retail channels represents a meaningful development for brand presence in a rapidly expanding category.
Supports Company’s Go-To-Market Omnichannel Strategy, Including Upcoming Launch on Amazon, the Brand’s Exclusive E-Commerce Partner
Kick. Sports Nutrition
BELVIDERE, NJ, April 22, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced that its Kick. Sports Nutrition product line is now available at a major Midwest big-box retailer. This milestone marks a significant step in the brand’s omnichannel go-to-market strategy, which also includes an upcoming e-commerce debut through Amazon, Edible Garden’s exclusive online distribution partner.
Kick. Sports Nutrition is Edible Garden’s latest innovation in the rapidly growing sports nutrition space, providing clean-label, functional products at an accessible price point. The product line includes plant-based and whey protein powders and is set to expand with pre-workout, post-workout, and hydration formulations designed for performance, recovery, and overall wellness.
“This is a significant milestone for Edible Garden and our Kick. Sports Nutrition brand,” said Jim Kras, Chief Executive Officer of Edible Garden. “We are delighted to introduce Kick. Sports Nutrition at a leading Midwest big-box retailer, which marks an important expansion of our brick-and-mortar presence. Physical retail plays a critical role in our go-to-market strategy by allowing consumers to discover and engage with our products in trusted, high-traffic locations. At the same time, we are preparing for a strategic e-commerce launch on Amazon, our exclusive online partner, in collaboration with Pirawna, a Verified Amazon Partner and leading e-commerce growth agency. By combining the reach and credibility of brick-and-mortar retail with the scale and precision of Amazon’s e-commerce platform, we are creating a powerful, integrated distribution strategy. This omnichannel approach improves accessibility, strengthens brand visibility, and allows us to connect with consumers wherever they prefer to shop—whether in-store or online. It represents a cohesive strategy aimed at driving growth and establishing Kick. Sports Nutrition as a leader in the clean labeled, ‘Better for You’ performance category.”
According to the IMARC Group, the global sports nutrition market is projected to grow from
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization. In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick. Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes looking for cleaner labeled, better for you options. Furthermore, Edible Garden offers a line of fresh, sustainable, and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party - fresh pickles & krauts. For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.
A copy of the Company’s latest corporate video is also available here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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FAQ
What products are included in EDBL's Kick. Sports Nutrition line?
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What is the projected growth of the sports nutrition market according to EDBL's announcement?
Who is EDBL's exclusive e-commerce partner for Kick. Sports Nutrition?
