Equifax Launches B2bConnect Commercial Marketing Data in the Equifax Cloud™
Equifax (NYSE: EFX) has launched B2bConnect, a cloud-based commercial marketing data solution on the Equifax Cloud™. The platform provides access to over 67 million U.S.-based business records to help B2B marketers improve their targeting and campaign efficiency. B2bConnect offers near real-time data delivery with comprehensive filtering and list-building features, allowing marketers to access demographics, business contacts, firmographics, and industry codes.
The solution enables quick identification of quality leads while maintaining compliance standards, with data available in various formats including Excel, CSV, Pipe Delimited, or Tab Delimited. The platform's user-friendly interface allows teams to customize data exports and save templates for future use, streamlining integration with existing CRM or marketing automation platforms.
Equifax (NYSE: EFX) ha lanciato B2bConnect, una soluzione di dati commerciali basata su cloud sulla piattaforma Equifax Cloud™. Questa piattaforma offre l'accesso a oltre 67 milioni di record aziendali statunitensi per aiutare i marketer B2B a migliorare il targeting e l'efficacia delle campagne. B2bConnect garantisce una consegna dei dati quasi in tempo reale, con funzionalità complete di filtro e creazione di liste, permettendo di accedere a dati demografici, contatti aziendali, firmografici e codici di settore.
La soluzione consente di identificare rapidamente lead di qualità rispettando gli standard di conformità, con dati disponibili in vari formati come Excel, CSV, Pipe Delimited o Tab Delimited. L'interfaccia intuitiva della piattaforma permette ai team di personalizzare le esportazioni di dati e salvare modelli per usi futuri, facilitando l'integrazione con CRM o piattaforme di automazione marketing già esistenti.
Equifax (NYSE: EFX) ha lanzado B2bConnect, una solución de datos comerciales basada en la nube en Equifax Cloud™. La plataforma ofrece acceso a más de 67 millones de registros comerciales de EE. UU. para ayudar a los especialistas en marketing B2B a mejorar su segmentación y la eficiencia de sus campañas. B2bConnect proporciona entrega de datos casi en tiempo real con funciones completas de filtrado y creación de listas, permitiendo acceder a datos demográficos, contactos comerciales, firmografía y códigos industriales.
La solución permite identificar rápidamente clientes potenciales de calidad manteniendo los estándares de cumplimiento, con datos disponibles en varios formatos como Excel, CSV, Pipe Delimited o Tab Delimited. La interfaz fácil de usar de la plataforma permite a los equipos personalizar las exportaciones de datos y guardar plantillas para usos futuros, facilitando la integración con plataformas CRM o de automatización de marketing existentes.
Equifax (NYSE: EFX)는 Equifax Cloud™에서 클라우드 기반 상업용 마케팅 데이터 솔루션인 B2bConnect를 출시했습니다. 이 플랫폼은 미국 내 6,700만 개 이상의 비즈니스 기록에 접근할 수 있어 B2B 마케터들이 타겟팅과 캠페인 효율성을 향상시키는 데 도움을 줍니다. B2bConnect는 거의 실시간 데이터 제공과 포괄적인 필터링 및 리스트 작성 기능을 제공하며, 인구통계, 비즈니스 연락처, 기업 정보 및 산업 코드에 접근할 수 있습니다.
이 솔루션은 준수 기준을 유지하면서 고품질 리드를 신속하게 식별할 수 있게 해주며, Excel, CSV, 파이프 구분, 탭 구분 등 다양한 형식으로 데이터를 제공합니다. 사용자 친화적인 인터페이스를 통해 팀은 데이터 내보내기를 맞춤 설정하고 향후 사용을 위해 템플릿을 저장할 수 있어 기존 CRM 또는 마케팅 자동화 플랫폼과의 통합을 간소화합니다.
Equifax (NYSE : EFX) a lancé B2bConnect, une solution de données marketing commerciale basée sur le cloud et disponible sur Equifax Cloud™. La plateforme offre un accès à plus de 67 millions de dossiers d'entreprises basées aux États-Unis pour aider les marketeurs B2B à améliorer leur ciblage et l'efficacité de leurs campagnes. B2bConnect propose une livraison de données quasi en temps réel avec des fonctionnalités complètes de filtrage et de création de listes, permettant d'accéder à des données démographiques, contacts professionnels, firmographiques et codes industriels.
La solution permet d'identifier rapidement des prospects de qualité tout en respectant les normes de conformité, avec des données disponibles dans plusieurs formats tels qu'Excel, CSV, Pipe Delimited ou Tab Delimited. L'interface conviviale de la plateforme permet aux équipes de personnaliser les exportations de données et de sauvegarder des modèles pour une utilisation future, facilitant ainsi l'intégration avec les plateformes CRM ou d'automatisation marketing existantes.
Equifax (NYSE: EFX) hat B2bConnect vorgestellt, eine cloudbasierte Lösung für kommerzielle Marketingdaten auf der Equifax Cloud™. Die Plattform bietet Zugang zu über 67 Millionen US-amerikanischen Geschäftsdaten, um B2B-Marketingexperten bei der Verbesserung ihrer Zielgruppenansprache und Kampagneneffizienz zu unterstützen. B2bConnect liefert nahezu Echtzeitdaten mit umfassenden Filter- und Listenfunktionen und ermöglicht den Zugriff auf demografische Daten, Geschäftskontakte, Firmografien und Branchen-Codes.
Die Lösung ermöglicht eine schnelle Identifikation hochwertiger Leads unter Einhaltung von Compliance-Standards, wobei die Daten in verschiedenen Formaten wie Excel, CSV, Pipe Delimited oder Tab Delimited verfügbar sind. Die benutzerfreundliche Oberfläche erlaubt es Teams, Datenexporte anzupassen und Vorlagen für zukünftige Nutzung zu speichern, was die Integration in bestehende CRM- oder Marketing-Automatisierungsplattformen erleichtert.
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Insights
Equifax's B2bConnect cloud migration offers faster SMB data access for marketers, strengthening Equifax's commercial data business and cloud transformation.
Equifax's migration of its B2bConnect commercial marketing database to the Equifax Cloud represents a strategic enhancement of their business intelligence offerings. By making over 67 million US business records available through a cloud-based interface, Equifax is addressing a critical pain point for B2B marketers: the need for near real-time data access for lead generation and targeting.
The significance of this development lies in how it transforms data delivery. Traditional commercial data services often involve lengthy processing times and complex integrations. By deploying this solution on the Equifax Cloud, customers gain immediate access to actionable data through a user-friendly filtering and list-building interface, dramatically reducing time-to-insight.
The platform's comprehensive data elements – including demographics, contacts, firmographics, and industry codes – position it as a potentially valuable resource for marketing teams needing precise targeting capabilities. The ability to export in multiple formats (Excel, CSV, Pipe Delimited or Tab Delimited) ensures compatibility with existing marketing tech stacks, addressing a common integration challenge.
This launch aligns with Equifax's broader cloud transformation strategy, which has been a major focus for the company following its 2017 data breach. The emphasis on compliance with data regulations ("within compliance data use rights and marketability flags") demonstrates Equifax's continued focus on rebuilding trust while monetizing its vast data assets in the commercial sector.
Cloud-based Solution Optimizes the Online Search Experience With Near Real-time Access to Data to Increase Efficiency of Marketing Efforts and Drive Sales
Using B2bConnect, B2B marketers can query more than 67 million
"Having access to customer data doesn't automatically equate to actionable insights. SMB marketers need tailored solutions to quickly identify quality leads, all while maintaining strict compliance standards," said Sal Hazday, General Manager and SVP of the
Near Real-Time Delivery of Compliant Data
Successful lead generation begins with easy access to more accurate and reliable data. B2bConnect offers everything marketing teams need within the platform, including demographics, business contacts, firmographics, marketability and industry codes, to give SMB marketers confidence that they are identifying and targeting the right business prospects.
Equifax customers can also sort and filter companies and contacts based on the wide array of data points, quickly select the fields for export, and save templates for later use. This allows other team members to customize the file so that the data can be ingested into an existing CRM or marketing automation platform. From there, customers receive a flat file with their data that can come in Excel, CSV, Pipe Delimited or Tab Delimited formats.
Additionally, Equifax is committed to ensuring that customers are using data properly and maintaining compliance with evolving regulations. B2bConnect gives marketers access to high-quality data within compliance data use rights and marketability flags.
For more information about the B2bConnect Portal, click here.
ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in
FOR MORE INFORMATION:
Tiffany Smith for Equifax
mediainquiries@equifax.com
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SOURCE Equifax Inc.
