The Estée Lauder Companies Appoints Madeleine Boyd as Senior Vice President, Global Brand Communications

Key Terms

earned media technical

Publicity a company receives from independent news outlets, bloggers, social media users or industry commentators without paying for placement; it comes from press coverage, reviews, interviews or viral posts rather than paid advertising. For investors it matters because third‑party attention acts like word‑of‑mouth—boosting credibility, customer interest and visibility at low cost—and can quickly influence sales expectations, reputation and short‑term stock moves.

brand equity financial

Brand equity is the extra value a company’s name and reputation add to its products or services, like a familiar logo making people choose one soda over another. For investors, it matters because strong brand equity can support higher prices, steadier sales, and lower marketing costs, making future earnings more predictable and the business less vulnerable to competition. Think of it as goodwill that helps a company earn more from the same product.

portfolio financial

A portfolio is a collection of investments owned by an individual or organization, such as stocks, bonds, or other assets. It is like a personal toolkit that contains different types of investments to help manage risk and achieve financial goals. The way investments are combined in a portfolio can influence how much money is made or lost over time.

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NEW YORK--(BUSINESS WIRE)-- The Estée Lauder Companies Inc. (NYSE: EL) today announced the appointment of Madeleine Boyd as Senior Vice President, Global Brand Communications, effective July 20, 2026.

Photo by Esteban La Tessa

As part of the company’s continued efforts to strengthen how its brands better connect with consumers, Ms. Boyd will establish and lead a newly integrated Global Brand Communications team. In this role, she will ensure the company’s diverse portfolio is anchored by a cohesive enterprise communications strategy, while accelerating bold, consumer-first storytelling that drives earned media, cultural relevance, and brand desirability. She will also strengthen creator engagement, helping the company’s brands gain attention where culture is being shaped.

Ms. Boyd brings extensive experience spanning brand strategy, communications, consumer engagement, and cultural insights across the beauty, luxury, and lifestyle sectors. Most recently, she served as Global Senior Vice President, Beauty & Wellness at Together Group, where she led the Group’s Beauty & Wellness division across its portfolio of 15 leading agencies and consultancies, driving strategy, growth, and market positioning.

Prior to Together Group, Ms. Boyd spent nearly seven years at Karla Otto, one of the industry’s leading luxury communications agencies, where she held a series of senior leadership roles, ultimately serving as Senior Vice President, Global Beauty & Wellness. Earlier in her career, Ms. Boyd held roles across brand marketing, digital content, and editorial at MECCA and Vogue Australia.

Throughout her career, she has partnered with some of the world’s most influential beauty and luxury brands, helping them navigate evolving consumer behaviors, cultural trends, and new communications channels to build relevance and long-term brand equity.

“Madeleine brings a powerful combination of strategic communications expertise, cultural fluency, and a deep understanding of today’s beauty consumer,” said Meridith Webster, Chief Communications & Public Affairs Officer, The Estée Lauder Companies. “As we continue to evolve how our brands engage consumers and shape conversations globally, Madeleine will lead a best-in-class Global Brand Communications organization that elevates our storytelling, strengthens collaboration across our portfolio, and helps our brands earn relevance, resonance, and long-term desirability.”

About The Estée Lauder Companies

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260716738393/en/

Media Relations:
Brendan Riley
briley@estee.com

Investor Relations:
Rainey Mancini
rmancini@estee.com

Source: The Estée Lauder Companies Inc.