Ferguson and UDig Team Up to Speed Up the Counter for Time-Strapped Contractors

Ferguson and UDig launch Sales Cockpit, a unified counter platform now in limited branch deployment with a wider rollout planned.

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The new platform, called Sales Cockpit, brings several of Ferguson’s counter systems into one interface to help associates serve contractors faster.

RICHMOND, Va.--(BUSINESS WIRE)-- UDig designed and built Sales Cockpit with Ferguson, a value-added distributor of commercial and residential supplies servicing plumbing, HVAC, and other trade professionals. UDig creates digital experiences and frontline tools people want to use. The collaboration brings many of the sales systems Ferguson's counter associates use every day into one interface, cutting down on any back-and-forth between systems when contractors are waiting at the counter. Sales Cockpit is currently in initial deployment at a limited number of Ferguson branches with plans to expand in the months ahead.

Contractors run on tight schedules, and every minute at the counter is a minute they’re not on a job site. Sales Cockpit is designed to help associates search, quote, and close orders without switching screens so they can get contractors back on the road faster. The platform also brings Ferguson’s modernized payment technology into the counter workflow.

"Contractors don’t have time to spare, and the associates helping them don’t either,” said Gordon Kelly, Executive Vice President at UDig. "We started by getting clear on what makes Ferguson different at the counter, then built alongside associates in their branches to drive adoption. We leveraged AI-native delivery to shorten cycle times and build quickly. The result is that associates can stay focused on the person in front of them, with the systems behind the counter working quietly in the background."

"Sales Cockpit brings the systems our associates use every day into one cohesive, intuitive interface, built around the workflows and flexibility our associates already know," said Jeff Walbert, Senior Vice President of Operations at Ferguson. "Working with UDig, we moved quickly without losing that focus. I’m looking forward to seeing how these improvements help our teams serve customers with greater speed and build on the strong relationships that define Ferguson."

UDig will share more about Sales Cockpit and its work with Ferguson to support trade professionals at the Industrial Supply Association Fall Summit, October 27 in San Antonio, TX.

About UDig

UDig creates digital experiences and frontline tools people want to use. UDig starts with what makes a business different, then designs and builds the software around it, so what it builds gets used and the growth is easy to measure. Founded in 2001 and headquartered in Richmond, Va., UDig has offices in Nashville, Atlanta, and Detroit. Learn more at www.udig.com.

About Ferguson

Ferguson (NYSE: FERG) is North America’s largest value-added distributor of essential water and air solutions, serving specialized professionals in our $400B residential and non-residential construction markets. We help make our customers’ complex projects simple, successful and sustainable by providing expertise and a wide range of products and services from plumbing, HVAC, appliances, and lighting to PVF, water and wastewater solutions, and more. Headquartered in Newport News, Va., Ferguson has sales of $31.3 billion (CY’25) and approximately 35,000 associates in over 1,700 locations. For more information, please visit corporate.ferguson.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260922576073/en/

Media Contact
Jennifer Poma
Director of Marketing, UDig
jennifer.poma@udig.com
804.397.5444

Source: UDig