Fiserv and Strivve Partner to Drive Card-on-File Placement for Issuers

Rhea-AI Summary

Fiserv (NYSE: FI) and Strivve formed a partnership connecting Fiserv Issuer Solutions clients to Strivve's patented Top of Wallet® platform. The service lets cardholders save cards on file at hundreds of merchant and bill-pay sites from issuer apps, addressing the 84% of U.S. digital transaction volume tied to stored payment methods.

The partnership extends Fiserv's Optis platform, which supports 1.1 billion accounts and 26 of the top 50 North American credit issuers. Strivve cites a 96% card-placement success rate and 12x ROI at Michigan State University Federal Credit Union, with issuers typically seeing measurable volume gains within 90 days.

Positive

• Fiserv Issuer Solutions clients gain access to Strivve's patented Top of Wallet platform
• Optis platform already supports 1.1 billion accounts and 26 of top 50 issuers
• Michigan State University FCU reported 96% card-placement success and 12x ROI
• Issuers typically see measurable transaction-volume gains within 90 days
• Strivve works with more than 200 issuers across co-brand and retail banking programs

Negative

• None.

Market Context

This announcement highlights Fiserv’s push to boost issuer card-on-file share using Strivve, extendi...

Analysis

This announcement highlights Fiserv’s push to boost issuer card-on-file share using Strivve, extending an Optis platform supporting 1.1 billion accounts. Key watchpoints are realized volume uplift for clients and durability of the reported 96% placement rate.

Key Figures

Digital volume on file: 84% of U.S. digital transaction volume Card-placement success: 96% success rate Return on investment: 12x ROI +4 more

7 metrics

Digital volume on file 84% of U.S. digital transaction volume Share tied to payment methods already stored on file

Card-placement success 96% success rate Strivve platform performance at Michigan State University Federal Credit Union

Return on investment 12x ROI Reported result from Strivve deployment at Michigan State University Federal Credit Union

Time to volume gains 90 days Typical timeframe for issuers to see measurable transaction-volume gains

Accounts supported 1.1 billion accounts Fiserv Optis platform scale referenced in partnership

Top issuer coverage 26 of top 50 issuers Credit issuers in North America served by Optis platform

Issuers using Strivve More than 200 issuers Current Strivve client base across co-brand and retail banking programs

Previous Partnership Reports

5 past events · Latest: Jun 02 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 02	Sports sponsorship deal	Positive	-0.5%	Clover became kit sponsor for Washington Freedom, boosting sports marketing reach.
May 09	SMB solutions partnership	Positive	+1.5%	Expanded Paysafe partnership to add capital access, fraud tools, and a digital wallet.
Mar 10	Small-business summit	Positive	-0.6%	Clover and Sony launched Clover x Shark Tank Summit to support entrepreneurs.
Oct 31	Strategic investment	Positive	+2.1%	Fiserv led Melio’s $150M round to deepen B2B payments partnerships and CashFlow Central.
Aug 29	Checkout partnership	Positive	+0.7%	PayPal expanded partnership with Fiserv to streamline U.S. checkout via Fastlane.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

FI has generally reacted modestly positively to partnership news, though individual events sometimes diverge from the constructive headline tone.

Key Terms

card-on-file, interchange revenue, tokenization

3 terms

card-on-file financial

"card-on-file position that now drives most online spending."

Card-on-file means a customer’s payment card information is securely stored by a business so future purchases or recurring charges can happen without re-entering details. For investors it signals potential for easier repeat sales, higher customer retention and smoother subscription revenue, while also bringing responsibilities for secure handling and fraud protection — akin to a store keeping a key to speed up future checkouts.

interchange revenue financial

"Card issuers are focused on growing interchange revenue and deepening cardholder engagement"

Interchange revenue is the money that banks and credit card companies earn whenever you use your card to make a purchase. It's like a small fee paid by the store’s bank to your bank for processing the transaction. This fee helps support the services and security behind your card payments.

tokenization technical

"adjacent Fiserv solutions including rewards, virtual cards, and tokenization, which all deliver more"

Tokenization is the process of converting real-world assets or rights into digital tokens stored on a computer network. This allows assets, such as property or investments, to be divided into smaller parts, making them easier to buy, sell, or transfer electronically. For investors, tokenization can increase access to a wider range of investments and make transactions faster and more efficient.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Card issuers gain patented technology to save their card on file at hundreds of merchant and bill pay sites, driving interchange revenue

BROOKFIELD, Wis. and SEATTLE, June 24, 2026 /PRNewswire/ -- Fiserv, Inc. (NYSE: FI), a leading global provider of payments and financial technology solutions, and Strivve, Inc., the Fiserv Issuer Solutions partner for card-on-file placement, today announced a partnership that connects Fiserv Issuer Solutions clients with Strivve's patented Top of Wallet® platform, giving issuers a scalable way to win the card-on-file position that now drives most online spending.

The partnership addresses a persistent challenge for card issuers: 84% of U.S. digital transaction volume is tied to payment methods already stored on file at the merchant. Most issuers lack a scalable way to get and keep their cards saved where their cardholders shop and pay bills online.

Strivve's Top of Wallet® platform solves that. The service makes it easy for cardholders to save their card on file at hundreds of merchant and bill pay sites — right from within their issuer's mobile app or website. Cardholders select the sites they use, and Strivve's automation and agentic AI handles the rest, navigating each site and entering the card details on their behalf in seconds. No merchant integrations required. At Michigan State University Federal Credit Union, Strivve's platform achieved a 96% card-placement success rate and a 12x return on investment. Issuers typically see measurable transaction-volume gains within 90 days.

The partnership extends the value of Fiserv's Optis platform — which supports 1.1 billion accounts and serves 26 of the top 50 credit issuers in North America — by ensuring cards are saved where people spend. Strivve also amplifies the performance of adjacent Fiserv solutions including rewards, virtual cards, and tokenization, which all deliver more when the card is the one on file.

"Card issuers are focused on growing interchange revenue and deepening cardholder engagement in an increasingly competitive digital payments environment," said Paul Cressman, VP of Communications, Strategy and Channels at Fiserv. "Strivve's Top of Wallet platform gives our Issuer Solutions clients a proven, scalable way to get their cards saved where their cardholders spend — complementing the capabilities they already rely on through our Optis platform."

"Fiserv serves the largest and most sophisticated card issuers in North America, and this partnership puts Strivve's technology in front of the institutions where card-on-file placement delivers the greatest impact," said Chris Hopen, CEO and Co-Founder of Strivve. "Every card lifecycle event -- new issuance, reissuance, co-brand launch, portfolio conversion -- is a revenue opportunity. Our platform ensures issuers capture that opportunity from day one."

Strivve works with more than 200 issuers today across co-brand and retail banking card programs, and is growing rapidly through direct relationships and partnerships across digital banking. The company holds issued patents covering its AI and machine learning algorithms purpose-built for card-on-file placement and owns the registered trademark Top of Wallet® -- the only such trademark in the payments industry.

About Fiserv

Fiserv, Inc. (NYSE: FI) is a leading global provider of payments and financial services technology solutions. The company provides account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv serves clients worldwide, and has been recognized as one of Fortune® magazine's World's Most Admired Companies for 19 consecutive years. Visit fiserv.com and follow on social media for more information and the latest company news.

About Strivve

Strivve, Inc. is the creator of the Top of Wallet® card-on-file placement platform — the market-leading service that makes it easy for cardholders to save their card on file at hundreds of merchant and bill pay sites in seconds. Founded in 2016 and headquartered in Seattle, Strivve's patented AI and machine learning technology serves more than 200 issuers through direct relationships and integration partnerships with Fiserv, Velera, Alkami, Digital Onboarding, and others. Strivve owns the registered trademarks Top of Wallet® and CardSavr® and the trademarks Capture More Commerce™, CardUpdatr™, and CardLinks™. Visit strivve.com for more information.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about beliefs, expectations or future performance, are forward-looking statements. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors. Forward-looking statements are subject to assumptions, risks and uncertainties that may cause actual results to differ materially from those contemplated by such forward-looking statements. Neither Fiserv nor Strivve undertakes any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

Top of Wallet is a registered trademark of Strivve, Inc. CardSavr is a registered trademark of Strivve, Inc. Capture More Commerce, CardUpdatr, and CardLinks are trademarks of Strivve, Inc. Clover is a registered trademark of Fiserv, Inc. All other trademarks, service marks and trade names referenced in this material are the property of their respective owners.

View original content:https://www.prnewswire.com/news-releases/fiserv-and-strivve-partner-to-drive-card-on-file-placement-for-issuers-302808947.html

SOURCE Strivve

FAQ

What did Fiserv (NYSE: FI) announce with Strivve on June 24, 2026?

Fiserv announced a partnership with Strivve to offer its Top of Wallet platform to Fiserv Issuer Solutions clients. According to Fiserv, this integration helps issuers capture more online spending by placing their cards on file across hundreds of merchant and bill-pay websites.

How does Strivve's Top of Wallet platform help Fiserv FI issuers increase card-on-file placement?

Strivve's Top of Wallet platform lets cardholders save cards on file at many sites directly from issuer apps. According to Fiserv and Strivve, automation and agentic AI navigate merchant sites and enter card details in seconds, without requiring individual merchant integrations.

What transaction-volume benefits are reported from the Fiserv and Strivve card-on-file solution for FI?

Issuers using Strivve's platform typically see measurable transaction-volume gains within 90 days. According to Fiserv, Michigan State University Federal Credit Union achieved a 96% card-placement success rate and a 12x return on investment using the Top of Wallet card-on-file technology.

How extensive is Fiserv's Optis platform that supports the Strivve partnership for FI?

Fiserv's Optis platform supports 1.1 billion accounts and serves 26 of the top 50 North American credit issuers. According to Fiserv, integrating Strivve ensures cards issued on Optis are saved where cardholders shop, enhancing rewards, virtual card, and tokenization solutions.

Why is card-on-file placement important for Fiserv FI card issuers and Strivve clients?

Card-on-file placement matters because 84% of U.S. digital transaction volume uses stored payment methods. According to Fiserv, many issuers lack scalable tools to get cards saved at key merchants, so this partnership targets interchange revenue and deeper digital cardholder engagement.

How many issuers use Strivve and what protects its Top of Wallet technology?

Strivve works with more than 200 issuers across co-brand and retail banking card programs. According to Strivve, it holds issued patents on AI and machine learning algorithms for card-on-file placement and owns the registered Top of Wallet trademark in the payments industry.