Fold Introduces the Most Convenient Way to Buy and Share Bitcoin with New Bitcoin Gift Card
Fold Holdings (NASDAQ: FLD) has launched the Fold Bitcoin Gift Card, a new product designed to simplify bitcoin purchasing and gifting. The initiative targets the $300 billion gift card market, where 84% of consumers are active participants. The company plans to distribute the Bitcoin Gift Card through its website FoldApp.com/bitcoin-gift-card initially, with future expansion to online and physical retail locations nationwide.
Through a partnership with Totus, which provides access to over 150,000 distribution points across the country, Fold aims to make bitcoin accessible through familiar retail channels. The company draws inspiration from successful alternative financial asset retail models, such as Costco's significant $200 million monthly gold sales.
Fold Holdings (NASDAQ: FLD) ha lanciato la Fold Bitcoin Gift Card, un nuovo prodotto pensato per semplificare l'acquisto e il regalo di bitcoin. Questa iniziativa si rivolge al mercato delle gift card da 300 miliardi di dollari, in cui l'84% dei consumatori è attivo. L'azienda prevede di distribuire la Bitcoin Gift Card inizialmente tramite il suo sito FoldApp.com/bitcoin-gift-card, con un'espansione futura verso punti vendita online e fisici in tutto il paese.
Grazie a una partnership con Totus, che offre accesso a oltre 150.000 punti di distribuzione a livello nazionale, Fold punta a rendere il bitcoin accessibile attraverso canali retail familiari. L'azienda si ispira a modelli di vendita al dettaglio di asset finanziari alternativi di successo, come le significative vendite mensili di oro da 200 milioni di dollari di Costco.
Fold Holdings (NASDAQ: FLD) ha lanzado la Fold Bitcoin Gift Card, un nuevo producto diseñado para facilitar la compra y el regalo de bitcoin. La iniciativa está dirigida al mercado de tarjetas de regalo de 300 mil millones de dólares, donde el 84% de los consumidores participa activamente. La compañía planea distribuir la Bitcoin Gift Card inicialmente a través de su sitio web FoldApp.com/bitcoin-gift-card, con una expansión futura a puntos de venta en línea y físicos a nivel nacional.
A través de una asociación con Totus, que proporciona acceso a más de 150,000 puntos de distribución en todo el país, Fold busca hacer que el bitcoin sea accesible mediante canales minoristas familiares. La empresa se inspira en modelos exitosos de venta minorista de activos financieros alternativos, como las significativas ventas mensuales de oro de 200 millones de dólares de Costco.
Fold Holdings (NASDAQ: FLD)는 비트코인 구매와 선물을 간편하게 할 수 있도록 설계된 새로운 제품인 Fold 비트코인 기프트 카드를 출시했습니다. 이 이니셔티브는 소비자의 84%가 참여하는 3000억 달러 규모의 기프트 카드 시장을 목표로 합니다. 회사는 처음에 FoldApp.com/bitcoin-gift-card 웹사이트를 통해 비트코인 기프트 카드를 배포할 계획이며, 이후 전국의 온라인 및 오프라인 소매점으로 확장할 예정입니다.
Totus와의 파트너십을 통해 전국에 걸쳐 15만 개 이상의 유통 지점에 접근할 수 있게 된 Fold는 친숙한 소매 채널을 통해 비트코인을 쉽게 접할 수 있도록 하는 것을 목표로 합니다. 회사는 Costco의 월간 2억 달러 상당의 금 판매과 같은 성공적인 대체 금융 자산 소매 모델에서 영감을 받았습니다.
Fold Holdings (NASDAQ : FLD) a lancé la Fold Bitcoin Gift Card, un nouveau produit conçu pour faciliter l'achat et le cadeau de bitcoins. Cette initiative cible le marché des cartes-cadeaux de 300 milliards de dollars, auquel 84 % des consommateurs participent activement. L'entreprise prévoit de distribuer la Bitcoin Gift Card initialement via son site FoldApp.com/bitcoin-gift-card, avec une expansion future vers des points de vente en ligne et physiques à l'échelle nationale.
Grâce à un partenariat avec Totus, qui offre l'accès à plus de 150 000 points de distribution à travers le pays, Fold vise à rendre le bitcoin accessible via des canaux de vente au détail familiers. L'entreprise s'inspire de modèles de vente au détail d'actifs financiers alternatifs réussis, comme les importantes ventes mensuelles d'or à hauteur de 200 millions de dollars chez Costco.
Fold Holdings (NASDAQ: FLD) hat die Fold Bitcoin-Geschenkkarte eingeführt, ein neues Produkt, das den Kauf und das Verschenken von Bitcoin vereinfachen soll. Die Initiative richtet sich an den 300-Milliarden-Dollar-Geschenkkartenmarkt, an dem 84 % der Verbraucher aktiv teilnehmen. Das Unternehmen plant, die Bitcoin-Geschenkkarte zunächst über seine Website FoldApp.com/bitcoin-gift-card zu vertreiben, mit einer späteren Erweiterung auf Online- und stationäre Einzelhandelsstandorte im ganzen Land.
Durch eine Partnerschaft mit Totus, das Zugang zu über 150.000 Vertriebspunkten im ganzen Land bietet, will Fold Bitcoin über vertraute Einzelhandelskanäle zugänglich machen. Das Unternehmen orientiert sich an erfolgreichen Einzelhandelsmodellen für alternative Finanzanlagen, wie den erheblichen monatlichen Goldverkäufen von 200 Millionen Dollar bei Costco.
- Targeting a massive $300 billion gift card market with 84% consumer participation rate
- Access to over 150,000 retail distribution points through Totus partnership
- First-mover advantage as a publicly traded bitcoin financial services company in the gift card space
- Strategic expansion plan from website to nationwide retail presence
- Success depends on consumer adoption and acceptance of bitcoin gift cards
- Potential regulatory challenges in the cryptocurrency space
- Competition from traditional gift card providers and other crypto companies
PHOENIX, May 15, 2025 (GLOBE NEWSWIRE) -- Fold Holdings, Inc. (NASDAQ: FLD) (“Fold”), the first publicly traded bitcoin financial services company, is revolutionizing how consumers acquire and share bitcoin with the launch of the Fold Bitcoin Gift Card. Built with Fold’s proprietary technology, this innovative new offering makes buying and gifting bitcoin as simple as purchasing a traditional gift card.
Gift cards represent an over
“Our mission is to make bitcoin simple and approachable for everyone. The Bitcoin Gift Card brings bitcoin to millions of Americans in a familiar way,” said Will Reeves, Chairman and CEO of Fold. “Available at the places people already shop, the Bitcoin Gift Card is the best way to gift bitcoin to others."
Starting today, the Fold Bitcoin Gift Card is available through Fold’s website at FoldApp.com/bitcoin-gift-card. In the coming months, Fold will expand the availability of the product to online and physical retail locations nationwide, making bitcoin accessible at the stores consumers know and trust.
Fold’s Bitcoin Gift Card was developed in partnership with Totus. With access to over 150,000 points of distribution nationwide, Totus will enable Fold to distribute its Bitcoin Gift Card broadly across the nation’s retail footprint.
About Fold
Fold (NASDAQ: FLD) is the first publicly traded bitcoin financial services company, making it easy for individuals and businesses to earn, save, and use bitcoin. With over 1,485 BTC in its treasury, Fold is at the forefront of integrating bitcoin into everyday financial experiences. Through innovative products like the Fold App, Fold Credit Card, Bitcoin Gift Card, and Fold Card, the company is building the bridge between traditional finance and the bitcoin-powered future.
About Totus
Totus is the leading provider of gift card issuance and program management services for digitally native, consumer-obsessed retailers. Through the Totus Gift Card Network, retailers can reach new customers, reward existing ones, and get their brand in places it’s never been before without having to take on any of the risks or complexity.
For investor inquiries, please contact:
Orange Group
Samir Jain, CFA
FoldIR@orangegroupadvisors.com
For media inquiries, please contact:
Elev8
Jessica Starman, MBA
media@foldapp.com
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