Fluent, Inc. Adds Authentic Brands Group to Partner Network, Powering Post-Purchase Monetization Across Brand Portfolio
Fluent (NASDAQ: FLNT) has expanded its partnership with Authentic Brands Group, a leading sports, lifestyle, and entertainment brand owner whose portfolio generates over $32 billion in global annual retail sales. The partnership will integrate Fluent's post-purchase ad technology across multiple iconic brands including Reebok, Vince Camuto, Volcom, and Champion.
Building on successful campaigns with Eddie Bauer, Nautica, Lucky Brand, and Aéropostale, this broader agreement aims to add millions of annual transactions to Fluent's commerce media partner network. The partnership enables Authentic's retail partners to deliver personalized, non-endemic offers at checkout, creating new revenue streams while maintaining customer experience.
Fluent (NASDAQ: FLNT) ha ampliato la sua collaborazione con Authentic Brands Group, un importante proprietario di marchi sportivi, lifestyle e di intrattenimento il cui portafoglio genera oltre $32 miliardi di vendite al dettaglio annuali a livello globale. La partnership integrerà la tecnologia pubblicitaria post-acquisto di Fluent in diversi marchi iconici, tra cui Reebok, Vince Camuto, Volcom e Champion.
Sulla base di campagne di successo con Eddie Bauer, Nautica, Lucky Brand e Aéropostale, questo accordo più ampio mira ad aggiungere milioni di transazioni annuali alla rete di partner di commerce media di Fluent. La collaborazione permette ai partner retail di Authentic di offrire al checkout proposte personalizzate e non endemiche, creando nuove fonti di ricavo senza compromettere l'esperienza del cliente.
Fluent (NASDAQ: FLNT) ha ampliado su asociación con Authentic Brands Group, un destacado propietario de marcas deportivas, de estilo de vida y entretenimiento cuyo portafolio genera más de $32 mil millones en ventas minoristas anuales a nivel mundial. La asociación integrará la tecnología publicitaria post‑compra de Fluent en múltiples marcas icónicas, incluidas Reebok, Vince Camuto, Volcom y Champion.
Apoyándose en campañas exitosas con Eddie Bauer, Nautica, Lucky Brand y Aéropostale, este acuerdo más amplio pretende añadir millones de transacciones anuales a la red de socios de commerce media de Fluent. La colaboración permite a los minoristas asociados de Authentic ofrecer en el checkout ofertas personalizadas no endémicas, generando nuevas fuentes de ingresos sin perjudicar la experiencia del cliente.
Fluent (NASDAQ: FLNT)는 스포츠, 라이프스타일 및 엔터테인먼트 분야의 주요 브랜드 소유자 Authentic Brands Group과의 파트너십을 확대했습니다. 해당 그룹의 포트폴리오는 연간 전 세계 소매 매출이 320억 달러를 초과합니다. 이번 파트너십을 통해 Fluent의 구매 후 광고 기술이 Reebok, Vince Camuto, Volcom, Champion 등 여러 상징적인 브랜드에 통합됩니다.
Eddie Bauer, Nautica, Lucky Brand, Aéropostale과의 성공적인 캠페인을 바탕으로 이번 확대 합의는 Fluent의 커머스 미디어 파트너 네트워크에 연간 수백만 건의 거래을 추가하는 것을 목표로 합니다. 이 파트너십은 Authentic의 소매 파트너들이 체크아웃 시 고객별로 개인화된 업종 관련성이 없는(비엔데믹) 제안을 제공할 수 있게 하여 새로운 수익원을 창출하면서도 고객 경험을 유지할 수 있도록 합니다.
Fluent (NASDAQ: FLNT) a étendu son partenariat avec Authentic Brands Group, un important propriétaire de marques sportives, lifestyle et de divertissement dont le portefeuille génère plus de 32 milliards de dollars de ventes annuelles au détail dans le monde. Le partenariat intégrera la technologie publicitaire post‑achat de Fluent au sein de plusieurs marques emblématiques, notamment Reebok, Vince Camuto, Volcom et Champion.
S'appuyant sur des campagnes réussies avec Eddie Bauer, Nautica, Lucky Brand et Aéropostale, cet accord élargi vise à ajouter des millions de transactions annuelles au réseau de partenaires commerce média de Fluent. Le partenariat permet aux distributeurs partenaires d'Authentic de proposer au moment du paiement des offres personnalisées non endémiques, créant de nouvelles sources de revenus tout en préservant l'expérience client.
Fluent (NASDAQ: FLNT) hat seine Partnerschaft mit Authentic Brands Group ausgeweitet, einem führenden Eigentümer von Sport-, Lifestyle- und Entertainment‑Marken, dessen Portfolio jährlich weltweit mehr als 32 Milliarden Dollar an Einzelhandelsumsätzen generiert. Die Partnerschaft wird Fluents Post‑Purchase‑Werbetechnologie in mehreren ikonischen Marken wie Reebok, Vince Camuto, Volcom und Champion integrieren.
Aufbauend auf erfolgreichen Kampagnen mit Eddie Bauer, Nautica, Lucky Brand und Aéropostale zielt diese erweiterte Vereinbarung darauf ab, Millionen zusätzlicher Transaktionen pro Jahr in Fluents Commerce‑Media‑Partnernetzwerk zu bringen. Die Partnerschaft ermöglicht den Handels‑Partnern von Authentic, personalisierte, nicht‑branchenbezogene Angebote beim Checkout zu liefern und so neue Einnahmequellen zu schaffen, ohne das Kundenerlebnis zu beeinträchtigen.
- Partnership with major brand owner generating $32 billion in global annual retail sales
- Expected addition of millions of annual transactions to Fluent's network
- Expansion to multiple premium brands including Reebok, Champion, and DC Shoes
- Creation of new revenue streams through post-purchase monetization
- None.
Insights
Fluent's expanded partnership with Authentic Brands Group adds significant transaction volume and revenue potential through post-purchase monetization across major retail brands.
Fluent's expanded partnership with Authentic Brands Group (Authentic) represents a substantial network expansion for the company's commerce media business. After successful initial campaigns with brands like Eddie Bauer and Nautica, Fluent is now extending its post-purchase monetization technology across additional major Authentic brands including Reebok, Champion, and DC Shoes.
The strategic value here is significant - Authentic's portfolio generates over
This deal positions Fluent to capture additional revenue through its post-purchase ad technology, which delivers personalized offers at the moment of transaction. For Fluent's business model, this creates a powerful growth lever - each transaction represents a high-value advertising opportunity with strong conversion potential due to the targeting precision available at the point of purchase.
The endorsement from Authentic's Chief Digital Officer validates Fluent's technology efficacy, noting their "data driven approach" delivers both revenue and enhanced customer experience. This portfolio-level partnership with a major retail brand owner significantly strengthens Fluent's position in the competitive commerce media landscape by demonstrating its ability to serve enterprise-level clients with complex multi-brand requirements.
NEW YORK, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leader in commerce media, today announced an expanded partnership with Authentic Brands Group (Authentic), bringing a portfolio of iconic brands into Fluent’s growing network of commerce media partners – further reinforcing its position as a trusted post-purchase monetization partner to leading retailers.
Authentic is the world’s leading sports, lifestyle, and entertainment brand owner, with a portfolio that generates more than
“Our partnership with Authentic represents a major step forward in Fluent’s mission to build a robust, high-performance commerce media network,” said Tim Lukens, President of Commerce Media Solutions at Fluent. “With Authentic’s globally recognized portfolio and massive retail reach, we’re unlocking premium ad inventory for brands — while helping Authentic drive new revenue streams and elevate the customer experience at checkout.”
By integrating Fluent’s post-purchase ad technology, Authentic’s retail partners can deliver personalized, non-endemic offers that drive incremental revenue without disrupting the consumer journey—further deepening brand loyalty while creating performance-driven touchpoints for advertisers.
“Fluent has proven to be a strong partner in helping us unlock incremental value across our portfolio,” said Adam Kronengold, Chief Digital Officer at Authentic Brands Group. “Their data driven approach and commerce media expertise will continue to help us drive new revenue while enhancing the customer experience with relevant and engaging content at the moment of transaction.”
This portfolio-level partnership highlights Fluent’s value as a strategic monetization partner to some of the most influential players in retail. To learn more about Fluent’s post-purchase monetization solutions and partner network, visit https://fluentco.com/for-partners/.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com.
Forward-Looking Statements
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Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
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