Funko Awards ChizComm Beacon Media Multi-Platform Media for New Toy Line
Funko has partnered with ChizComm Beacon Media to promote its new toy line, Snapsies, across multiple media platforms.
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Rhea-AI Summary
Funko has partnered with ChizComm Beacon Media to promote its new toy line, Snapsies, across multiple media platforms. This agreement encompasses linear, digital, VOD, OTT, influencer, search, and social media efforts, including Funko's new @originalfunkokids channels on YouTube and Instagram. CEO Harold Chizick expressed pride in being selected to help Funko diversify its portfolio into toys, emphasizing the connection with kids and families as a key focus. Funko continues to design and distribute a wide range of pop culture products.
Positive
- Partnership with ChizComm will enhance Funko's marketing capabilities for its new toy line.
- Multi-platform media strategy will increase brand visibility among target audiences.
Negative
- None.
Details
News Market Reaction – FNKO
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MAHWAH, N.J., Jan. 12, 2021 /PRNewswire/ - ChizComm Beacon Media is pleased to announce that it has signed with leading pop culture consumer products company Funko, Inc. ("Funko," or the "Company") (Nasdaq: FNKO) to handle multi-platform media for their newest toy line, Snapsies.
ChizComm Beacon Media has been awarded Funko, Inc. kids media across linear, digital, VOD, OTT, influencer, search, and social which includes their new @originalfunkokids YouTube and Instagram channels.
"As Funko diversifies its portfolio into toys, being selected as their partner to help push this agenda forward is an incredible honor," says Harold Chizick, CEO of ChizComm. "It's a brand we've always admired and we look forward to sharing our innovative approach and expertise in connecting with kids, families and fans to create as much awareness and momentum as possible."
About ChizComm
ChizComm is a full-service marketing and communications agency, specializing in the strategic planning and execution of public relations, digital marketing, social media, and creative services. Through its ChizComm Beacon Media division, ChizComm offers media research, planning, and buying services. The company is the largest purchaser of children's media across traditional and emerging platforms (including TV, OTT, VOD, OLV, Social and Digital Media). Focused on cultivating long-lasting, impactful connections between consumers and brands across a diverse range of industries including consumer products, entertainment, gaming, lifestyle and tech. ChizComm's integrated expertise brings the voice of brands to the forefront and makes them part of influential consumer conversation.
About Funko
Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
View original content:http://www.prnewswire.com/news-releases/funko-awards-chizcomm-beacon-media-multi-platform-media-for-new-toy-line-301203105.html
SOURCE ChizComm Ltd.
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