Fathom Holdings Begins Expansion of START Real Estate

Rhea-AI Summary

Fathom Holdings (Nasdaq: FTHM) announced on Nov 5, 2025 that its START Real Estate subsidiary has begun expansion into Utah, Arizona, and Nevada as part of a nationwide growth plan.

The company said START will target more than 15 states over the next year, leverage Fathom's technology and Elevate program, and extend mortgage, title, and settlement services to first-time buyers. START reported an historical over 70% mortgage attach rate, which Fathom expects to replicate in new markets.

Positive

• Expansion launched in Utah, Arizona, Nevada
• Plans to scale to 15+ states in 12 months
• Reported over 70% mortgage attach rate

Negative

• None.

Insights

Growth Strategy Analyst

START's regional launch signals measurable growth potential for Fathom's mortgage and title businesses.

Fathom is scaling START Real Estate into Utah, Arizona, and Nevada as of Nov 5, 2025, aiming for more than 15 states over the next year. The announcement links expansion to cross‑selling benefits across mortgage, title, and technology, citing a proven mortgage attach rate of 70%, which directly supports revenue leverage from each new market entry.

The plan depends on replicating the stated attach rate and deploying Fathom’s platform and the Elevate program consistently in new geographies. Execution risks include local market acceptance, speed of agent onboarding, and operational setup for title/settlement services; these are implied dependencies in the expansion claim and should be confirmed as rollout progresses.

Watch for three concrete, monitorable items: statewide openings in the named markets and the pace of entry toward the stated 15+ states horizon within over the next year, any disclosure of regional attach‑rate data versus the 70% claim, and operational readiness of title/settlement services in each new state. These metrics will indicate whether the expansion converts into the cross‑sell growth the company describes.

START Real Estate Expands into Utah, Arizona, and Nevada, Marking a Major Milestone in Fathom's Nationwide Growth Strategy

CARY, N.C., Nov. 5, 2025 /PRNewswire/ -- Fathom Holdings Inc. (Nasdaq: FTHM), a national, technology-driven real estate services platform integrating residential brokerage, mortgage, title, and SaaS offerings, today announced that its subsidiary, START Real Estate, has begun expanding into new markets. START Real Estate has developed a proven model for guiding first-time buyers through the homeownership journey, a demographic representing one of the largest and fastest-growing segments of the U.S. housing market.

"We are excited to announce the beginning of the expansion of the START team across the U.S.," said Marco Fregenal, CEO of Fathom Holdings. "Our initial focus will be on Utah, Arizona, and Nevada, with plans to reach more than 15 states over the next year. Expanding into these markets allows us to bring our title and settlement expertise to a broader client base and better serve homebuyers, sellers, and real estate professionals nationwide. START Real Estate has a proven track record of delivering an over 70% mortgage attach rate, and we expect similar results as the program expands into new markets."

Randy Bell, co-founder of START Real Estate, added: "When we joined Fathom, our shared vision was to take the START program nationwide. With Fathom's intelligent technology platform, extensive geographic footprint, and the strength of the Elevate program, we're well positioned to accelerate growth and deliver our services to more communities across the country. The first-time homebuyer segment remains largely underserved, and through Fathom's proprietary technology, we can help more families achieve the dream of homeownership."

With its strong national agent network and industry-leading technology, Fathom is well positioned to scale the START program into new and emerging markets. This expansion not only broadens access to homeownership but also unlocks new growth opportunities across Fathom's mortgage, title, and technology businesses.

About Fathom Holdings Inc.

Fathom Holdings Inc. is a national, technology-driven real estate services platform that integrates residential brokerage, mortgage, title, and SaaS offerings through its proprietary cloud-based software, intelliAgent. The Company's brands include Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results, and Verus Title. For more information, visit www.FathomInc.com.

Cautionary Note Concerning Forward-Looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties which we expect will or may occur in the future and may impact our business, financial condition and results of operations. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including risks associated with general economic conditions, including rising interest rates; the Company's ability to generate positive operational cash flow; risks associated with the Company's ability to continue achieving significant growth; the Company's ability to continue its growth trajectory while achieving profitability over time; risks related to ongoing and future litigation; and other risks as set forth in the Risk Factors section of the Company's most recent Form 10-K as filed with the SEC and supplemented from time to time in other Company filings made with the SEC. Copies of the Company's Form 10-K and other SEC filings are available on the SEC's website, www.sec.gov. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release except as required by law. 

Investor Contact:
Matt Glover and Clay Liolios
Gateway Group, Inc.
949-574-3860
FTHM@gateway-grp.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/fathom-holdings-begins-expansion-of-start-real-estate-302605197.html

SOURCE Fathom Holdings Inc.

FAQ

What markets is Fathom (FTHM) expanding START Real Estate into on Nov 5, 2025?

START is expanding into Utah, Arizona, and Nevada beginning Nov 5, 2025.

How many states does Fathom expect START to reach within a year?

Fathom expects START to reach more than 15 states over the next year.

What mortgage attach rate does START Real Estate report and expect to replicate?

START reports an historical over 70% mortgage attach rate and expects similar results in new markets.

How will START's expansion affect Fathom's business lines (FTHM)?

Fathom says the expansion will broaden access to homeownership and unlock growth for its mortgage, title, and technology businesses.

Why is Fathom targeting first-time homebuyers with START Real Estate?

Fathom cites first-time buyers as a large, fast-growing segment that is largely underserved and a focus for START's guided model.

Will START use Fathom's technology and programs during the expansion?

Yes; START will leverage Fathom's technology platform and the Elevate program to scale nationwide.