Fathom Holdings Inc. Announces Strategic Partnership with ByOwner to Tap into the Massive FSBO Opportunity

Rhea-AI Summary

Fathom Holdings (Nasdaq: FTHM) announced a strategic partnership with ByOwner on November 7, 2025 to convert for-sale-by-owner (FSBO) listings into full-service listings for Fathom agents.

ByOwner operates ByOwner.com and BuyOwner.com with over 500,000 monthly visitors. The companies note that about 6% of U.S. home sales are FSBO and that more than 20% of those eventually convert to full-service representation. Fathom agents will receive referrals and a larger percentage split on converted transactions.

Positive

• 500,000+ monthly visitors on ByOwner platforms
• Targets FSBO segment representing ~6% of U.S. home sales
• >20% conversion of FSBO listings to full-service representation
• Referral pipeline supplying motivated sellers and buyers to agents
• Larger percentage split for Fathom Realty on converted deals

Negative

• None.

CARY, N.C., Nov. 7, 2025 /PRNewswire/ -- Fathom Holdings Inc. (Nasdaq: FTHM), a national, technology-driven real estate services platform integrating residential brokerage, mortgage, title, and SaaS offerings, today announced a strategic partnership with ByOwner, the leading for-sale-by-owner (FSBO) marketplace (including ByOwner.com and BuyOwner.com, with over 500,000 monthly visitors). The collaboration is designed to convert FSBO listings that need professional support into high-value full-service listings with Fathom agents.

With roughly 6% of all U.S. home sales listed as FSBO and more than 20% of those eventually converting to full-service representation, this partnership represents a major opportunity. ByOwner's platform will refer FSBO sellers and buyers to Fathom's nationwide network of agents when they're ready for professional assistance. In return, Fathom agents gain access to motivated sellers and buyers, while Fathom Realty earns a larger percentage split for each converted transaction.

"We're excited to partner with ByOwner to unlock this major segment of the market," said Marco Fregenal CEO of Fathom Holdings. "FSBO sellers who need extra support now have a direct path into Fathom's full-service platform, and our agents gain high-quality listing and buyer opportunities. This partnership further accelerates our growth and supports our mission to strengthen our position as a leading brokerage across the country."

Colby Sambrotto, CEO of ByOwner.com, added: "Our mission has always been to empower sellers. With Fathom, we're adding a best-in-class agent option for those who want or need full-service support, giving our sellers and buyers the full range of choice."

About ByOwner.com

ByOwner.com is a leading online marketplace that connects property owners directly with buyers and renters, eliminating traditional intermediary costs. Founded to empower homeowners with greater control over their real estate transactions, the platform provides comprehensive listing tools, marketing resources, and support services that make for-sale-by-owner (FSBO) and for-rent-by-owner transactions simple and effective. With thousands of active listings nationwide, ByOwner.com serves both residential and commercial property owners seeking to maximize their returns while maintaining full control of the sales or rental process. For more information, visit www.ByOwner.com and invest.byowner.com.

About Fathom Holdings Inc.

Fathom Holdings Inc. is a national, technology-driven real estate services platform that integrates residential brokerage, mortgage, title, and SaaS offerings through its proprietary cloud-based software, intelliAgent. The Company's brands include Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results, and Verus Title. For more information, visit www.FathomInc.com.

Cautionary Note Concerning Forward-Looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties which we expect will or may occur in the future and may impact our business, financial condition and results of operations. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including risks associated with general economic conditions, including rising interest rates; the Company's ability to generate positive operational cash flow; risks associated with the Company's ability to continue achieving significant growth; the Company's ability to continue its growth trajectory while achieving profitability over time; risks related to ongoing and future litigation; and other risks as set forth in the Risk Factors section of the Company's most recent Form 10-K as filed with the SEC and supplemented from time to time in other Company filings made with the SEC. Copies of the Company's Form 10-K and other SEC filings are available on the SEC's website, www.sec.gov. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release except as required by law. 

Investor Contact:

Matt Glover and Clay Liolios
Gateway Group, Inc.
949-574-3860
FTHM@gateway-grp.com

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SOURCE Fathom Holdings Inc.

FAQ

What did Fathom Holdings announce on November 7, 2025 regarding ByOwner?

Fathom announced a strategic partnership with ByOwner to refer FSBO sellers and buyers to Fathom agents when they seek professional support.

How many visitors do ByOwner platforms have for Fathom (FTHM) partnership?

ByOwner.com and BuyOwner.com together have over 500,000 monthly visitors according to the announcement.

What portion of U.S. home sales are FSBO and how many convert to agents per the FTHM release?

The release cites that roughly 6% of U.S. home sales are FSBO and that more than 20% of those eventually convert to full-service representation.

How will the Fathom and ByOwner partnership affect Fathom agents (FTHM)?

Fathom agents will gain access to referred, motivated FSBO sellers and buyers and can earn a larger percentage split on converted transactions.

Does the partnership change Fathom Realty's revenue model?

The announcement says Fathom Realty will earn a larger percentage split for each FSBO-to-full-service converted transaction.

When did Fathom Holdings announce the ByOwner partnership and under what ticker is it listed?

The partnership was announced on November 7, 2025 and Fathom is listed as Nasdaq: FTHM.