Fathom Holdings Launches Real Results Lead Program
Fathom Holdings (Nasdaq: FTHM) announced on November 6, 2025 the launch of its Real Results lead program, a lead-generation and qualification platform designed to deliver vetted, ready-to-transact clients to Fathom agents.
The program has supported Fathom's Elevate initiative with reported increases in mortgage and title attach rates and will expand to manage leads within Fathom's START program. Fathom has nearly 15,000 agents across 43 states and Washington, D.C. Leadership highlighted conversational AI, U.S.-based outreach, and plans for additional agent-focused initiatives in coming weeks.
Fathom Holdings (Nasdaq: FTHM) ha annunciato il 6 novembre 2025 il lancio del suo programma Real Results, una piattaforma di generazione e qualificazione dei lead progettata per fornire agli agenti Fathom clienti verificati e pronti per la transazione.
Il programma ha supportato l’iniziativa Elevate di Fathom con aumenti segnalati nei tassi di attach per mutuo e titolo e si espanderà per gestire i lead all’interno del programma START di Fathom. Fathom conta quasi 15.000 agenti in 43 stati e Washington, D.C. La dirigenza ha enfatizzato l’IA conversazionale, l’outreach basato negli Stati Uniti e i piani per ulteriori iniziative focalizzate sugli agenti nelle prossime settimane.
Fathom Holdings (Nasdaq: FTHM) anunció el 6 de noviembre de 2025 el lanzamiento de su programa Real Results, una plataforma de generación y calificación de leads diseñada para entregar a los agentes de Fathom clientes verificados y listos para transaccionar.
El programa ha apoyado la iniciativa Elevate de Fathom con aumentos reportados en las tasas de adjunto de hipotecas y títulos y se ampliará para gestionar leads dentro del programa START de Fathom. Fathom cuenta con nearly 15,000 agentes en 43 estados y Washington, D.C. La dirección destacó la IA conversacional, el alcance con base en EE. UU. y los planes para iniciativas adicionales centradas en los agentes en las próximas semanas.
Fathom Holdings (나스닥: FTHM)가 2025년 11월 6일에 Real Results 리드 프로그램의 출시를 발표했습니다. 이 플랫폼은 Fathom 에이전트에게 검증된 거래 성사 가능 리드(고객)를 제공하도록 설계된 리드 생성 및 자격 부여 플랫폼입니다.
이 프로그램은 부동산 모기지 및 타이틀 부착 비율의 증가를 보고한 Elevate 이니셔티브를 지원해 왔으며, Fathom의 START 프로그램 내에서 리드를 관리하도록 확장될 예정입니다. Fathom은 43개 주와 워싱턴 D.C.에 걸친 약 15,000명의 에이전트를 보유하고 있습니다. 경영진은 대화형 AI, 미국 기반의 아웃리치, 그리고 다가오는 주에 에이전트 중심의 추가 이니셔티브 계획을 강조했습니다.
Fathom Holdings (Nasdaq: FTHM) a annoncé le 6 novembre 2025 le lancement de son programme Real Results, une plateforme de génération et de qualification de leads conçue pour livrer à ses agents Fathom des clients vérifiés et prêts à transacter.
Le programme a soutenu l’initiative Elevate de Fathom avec des augmentations rapportées des taux d’attachment hypothécaire et de titre et s’étendra pour gérer les leads dans le cadre du programme START de Fathom. Fathom compte près de 15 000 agents dans 43 États et à Washington, D.C. La direction a souligné l’IA conversationnelle, les démarches d’outreach basées aux États‑Unis et les plans pour de nouvelles initiatives axées sur les agents dans les semaines à venir.
Fathom Holdings (Nasdaq: FTHM) hat am 6. November 2025 die Einführung ihres Programms Real Results bekannt gegeben, einer Lead-Generierungs- und Qualifikationsplattform, die darauf ausgelegt ist, überprüfte, abschlussbereite Kunden an Fathom-Agenten zu liefern.
Das Programm hat die Elevate-Initiative von Fathom mit berichteten Zuwächsen bei Hypotheken- und Titel-Attach-Raten unterstützt und wird darauf ausgeweitet, Leads innerhalb des START-Programms von Fathom zu verwalten. Fathom verfügt über fast 15.000 Agenten in 43 Bundesstaaten und Washington, D.C. Die Geschäftsführung hob konversationale KI, US-ansässiges Outreach und Pläne für zusätzliche agentenorientierte Initiativen in den kommenden Wochen hervor.
Fathom Holdings (ناسداك: FTHM) أعلن في 6 نوفمبر 2025 عن إطلاق برنامجه Real Results، وهو منصة توليد وتأهيل القيادات تهدف إلى توفير عملاء موثوقين وجاهزين لإتمام الصفقة للوكلاء في فاثوم.
لقد دعم البرنامج مبادرة Elevate لدى فاثوم مع زيادات مُبلاغ عنها في معدلات الربط للرهن العقاري والعنوان وسيتوسع ليشمل إدارة العملاء ضمن برنامج START لدى فاثوم. لدى فاثوم ما يقرب من 15,000 وكيل عبر 43 ولاية وواشنطن العاصمة. أكدت القيادة على الذكاء الاصطناعي للحوار، والتواصل من الولايات المتحدة الأمريكية، وخطط لمبادرات إضافية تركز على الوكلاء في الأسابيع المقبلة.
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Insights
Fathom expands lead-generation via Real Results to shorten sales cycles and boost cross-division conversion.
Fathom Holdings announced on
The business mechanism is straightforward: an outsourced lead-generation and qualification layer using conversational AI, U.S.-based outreach, and agent handoffs to raise lead quality and reduce time-to-contact. Success depends on lead conversion rates, the persistence of higher attach rates, and seamless CRM and workflow integration across brokerage, mortgage, and title divisions.
Key risks include execution gaps in lead-to-agent matching, potential incremental cost per lead versus realized revenue uplift, and measurement of sustainable attach-rate improvement beyond the Elevate pilot. Watch for reported metrics such as lead-to-listing or lead-to-close conversion, changes in mortgage and title attach rates, and any disclosed unit economics within the next few quarters.
New Initiative Designed to Shorten Sales Cycles and Provide Agents with Qualified, Vetted Leads
Real Results is a lead generation and qualification platform designed to deliver vetted, ready-to-transact clients to Fathom agents. In recent months, Real Results has successfully supported the company's Elevate program, generating measurable benefits for agents and driving significant increases in mortgage and title attach rates. The program's next phase will expand to manage leads within Fathom's START program, further enhancing cross-division growth opportunities.
"For more than a decade, Real Results' primary mission has been to help sales organizations connect with qualified prospects who are ready to do business," said Jamey Smith, President of Real Results. "Our advanced communication technologies, utilization of conversational AI, and
Marco Fregenal, CEO of Fathom Holdings, added: "Over the past year, we've seen growing demand for more effective lead generation and conversion solutions. Our expanded collaboration with Real Results delivers high-quality, actionable leads that empower our agents to close more transactions, faster. In the coming weeks, we'll be announcing several additional initiatives that reinforce our commitment to helping our agents stay at the forefront of the real estate industry, driving sales, streamlining workflows, and improving client experiences."
With nearly 15,000 agents across 43 states and
About Fathom Holdings Inc.
Fathom Holdings Inc. is a national, technology-driven real estate services platform that integrates residential brokerage, mortgage, title, and SaaS offerings through its proprietary cloud-based software, intelliAgent. The Company's brands include Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results, and Verus Title. For more information, visit www.FathomInc.com.
Cautionary Note Concerning Forward-Looking Statements
This press release contains "forward-looking statements" that involve risks and uncertainties which we expect will or may occur in the future and may impact our business, financial condition and results of operations. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including risks associated with general economic conditions, including rising interest rates; the Company's ability to generate positive operational cash flow; risks associated with the Company's ability to continue achieving significant growth; the Company's ability to continue its growth trajectory while achieving profitability over time; risks related to ongoing and future litigation; and other risks as set forth in the Risk Factors section of the Company's most recent Form 10-K as filed with the SEC and supplemented from time to time in other Company filings made with the SEC. Copies of the Company's Form 10-K and other SEC filings are available on the SEC's website, www.sec.gov. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release except as required by law.
Investor Contact:
Matt Glover and Clay Liolios
Gateway Group, Inc.
949-574-3860
FTHM@gateway-grp.com
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SOURCE Fathom Holdings Inc.
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