Athleta Champions Women During Breast Cancer Awareness Month in Partnership with Susan G. Komen®

Rhea-AI Summary

Athleta (NYSE: GAP) has launched a special collaboration for Breast Cancer Awareness Month, partnering with designer Kristin Juszczyk and Susan G. Komen®. The initiative features a limited-edition Train Free Sports Bra designed by Juszczyk with the phrase 'Check These Out' to promote breast health awareness.

The company will donate 13% of proceeds from the bra sales to Komen, reflecting the 1-in-8 breast cancer diagnosis rate among U.S. women. Additionally, Athleta has contributed $100,000 to support Komen's Race for the Cure and MORE THAN PINK Walk events in New York and San Francisco.

The bra is compatible with Athleta's Empower Mastectomy Bra Insert, designed in collaboration with a breast cancer surgeon. Research shows that regular exercise can reduce breast cancer risk by 10%-20%.

Positive

• Partnership with Susan G. Komen demonstrates corporate social responsibility
• 13% of proceeds from bra sales will support breast cancer research and support services
• $100,000 donation to support Race for the Cure and MORE THAN PINK Walk events
• Product innovation with mastectomy-compatible sports bra design

Negative

• None.

In celebration, Athleta unveils the Kristin Juszczyk-designed Train Free Sports Bra - created to empower women in motion, with proceeds supporting Komen's mission to end breast cancer.

SAN FRANCISCO, Sept. 30, 2025 /PRNewswire/ -- Athleta, a Gap Inc. (NYSE: GAP) company and leading women's performance activewear brand, is honoring Breast Cancer Awareness Month. In a powerful new collaboration, Athleta has teamed up with renowned fashion designer Kristin Juszczyk and Susan G. Komen^®, the world's leading breast cancer organization, to reimagine the Train Free Bra, blending innovation, purpose, and style to inspire women to prioritize their breast health.

Juszczyk, known for transforming athletic wear into statements of identity, brings her design vision to this collaboration. The Athleta X Kristin Juszczyk Train Free Bra features the phrase 'Check These Out' along the front band in pink. A playful double entendre designed to spark conversation and encourage women to get themselves checked, and to remind others in their community, to do the same.

"This collaboration is incredibly personal to me. I lost my mom after her courageous 14-year battle with breast cancer, and not a day goes by that I don't carry her strength with me," said Kristin Juszczyk. "Partnering with Athleta, a brand rooted in empowering and uplifting women, has made this experience deeply meaningful. And with Athleta based in the Bay Area, a community I now proudly call home, this project feels even more special. It's more than fashion; it's a tribute to my mom and a call-to-action for women everywhere to take care of themselves and each other."

13% of the proceeds from the sales of the limited-edition bra will be donated to Komen, to fund lifesaving breast cancer research, advocacy, and patient support services. 13% represents the approximately 1 in 8 women in the U.S. that will be diagnosed with breast cancer in their lifetime. Experts suggest one-third of U.S. breast cancer deaths could be preventable with universal access to modern treatments. The Athleta Train Free Bra is one of several bra styles compatible with Athleta's Empower Mastectomy Bra Insert; specially designed in collaboration with a breast cancer surgeon to support women in feeling comfortable and confident throughout their active journey post breast surgery.

"At Athleta, we believe in showing up for women, for our communities, and for causes that matter," said Maggie Gauger, CEO of Athleta. "Together with Kristin Juszczyk and Susan G. Komen, we're turning purpose into action — promoting early detection and fueling progress in the fight to end breast cancer."

To further support the critical work of Susan G. Komen, Athleta has also donated $100,000 in support of Komen's long-standing Race for the Cure and MORE THAN PINK Walk fundraising events in New York and San Francisco. Athleta, a brand deeply connected to the power of movement, is proud to support the collective strength and solidarity these events represent—bringing communities together in action, remembrance, and hope for a future without breast cancer. According to research cited by Susan G. Komen, women who get regular exercise have a 10%-20% lower risk of breast cancer than women who aren't active. Juszczyk will participate in the Susan G. Komen MORE THAN PINK Walk, in San Francisco on October 5, speaking at the opening ceremony and walking in solidarity with survivors, thrivers and supporters.

The Athleta X Kristin Juszczyk Train Free Bra is available beginning today on Athleta.com while supplies last.

For more information about the brand visit www.athleta.com and follow Athleta on social media via Instagram, TikTok, Facebook and X. 

About Athleta: Athleta is a premium performance lifestyle brand with a mission to inspire women and girls to build confidence, strength, and belonging through movement. Athleta product is made for women who move.  A Certified B Corp, Athleta bridges product innovation with style for women and girls. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GAP), Athleta apparel is available at its more than 250 retail stores across the United States and Canada and at Athleta.com.

About Susan G Komen: Susan G. Komen^® is the world's leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow's cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/.

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SOURCE Athleta

FAQ

What is Athleta's new initiative for Breast Cancer Awareness Month 2025?

Athleta has partnered with designer Kristin Juszczyk and Susan G. Komen® to launch a limited-edition Train Free Sports Bra, with 13% of proceeds supporting breast cancer research and support services.

How much is Athleta (NYSE: GAP) donating to Susan G. Komen in 2025?

Athleta is donating $100,000 to support Komen's Race for the Cure and MORE THAN PINK Walk events in New York and San Francisco, plus 13% of proceeds from the limited-edition sports bra sales.

What special features does the Athleta X Kristin Juszczyk Train Free Bra have?

The bra features the phrase 'Check These Out' on the front band and is compatible with Athleta's Empower Mastectomy Bra Insert, designed with a breast cancer surgeon.

How does exercise impact breast cancer risk according to Athleta's campaign?

According to research cited by Susan G. Komen, women who exercise regularly have a 10%-20% lower risk of breast cancer compared to inactive women.

When will the Athleta X Kristin Juszczyk Train Free Bra be available?

The limited-edition Train Free Bra is available starting September 30, 2025 on Athleta.com while supplies last.