Athleta Champions Women During Breast Cancer Awareness Month in Partnership with Susan G. Komen®
Athleta (NYSE: GAP) has launched a special collaboration for Breast Cancer Awareness Month, partnering with designer Kristin Juszczyk and Susan G. Komen®. The initiative features a limited-edition Train Free Sports Bra designed by Juszczyk with the phrase 'Check These Out' to promote breast health awareness.
The company will donate 13% of proceeds from the bra sales to Komen, reflecting the 1-in-8 breast cancer diagnosis rate among U.S. women. Additionally, Athleta has contributed $100,000 to support Komen's Race for the Cure and MORE THAN PINK Walk events in New York and San Francisco.
The bra is compatible with Athleta's Empower Mastectomy Bra Insert, designed in collaboration with a breast cancer surgeon. Research shows that regular exercise can reduce breast cancer risk by 10%-20%.
Athleta (NYSE: GAP) ha avviato una collaborazione speciale per il Breast Cancer Awareness Month, in partnership con la stilista Kristin Juszczyk e Susan G. Komen®. L'iniziativa propone un reggiseno sportivo Train Free in edizione limitata disegnato da Juszczyk con la frase 'Check These Out' per promuovere la consapevolezza sulla salute del seno.
La company donerà 13% degli utili derivanti dalla vendita del reggiseno a Komen, riflettendo la percentuale di diagnosi di cancro al seno tra le donne statunitensi (1 su 8). Inoltre, Athleta ha contribuito con 100.000 dollari per sostenere le iniziative Race for the Cure e MORE THAN PINK Walk a New York e San Francisco.
Il reggiseno è compatibile con l'inserto Empower Mastectomy Bra Insert, progettato in collaborazione con un chirurgo specialista del cancro al seno. Ricerche mostrano che l'esercizio regolare può ridurre il rischio di cancro al seno dal 10% al 20%.
Athleta (NYSE: GAP) ha lanzado una colaboración especial para el Mes de Concienciación sobre el Cáncer de Mama, en asociación con la diseñadora Kristin Juszczyk y Susan G. Komen®. La iniciativa presenta un sujetador deportivo Train Free de edición limitada, diseñado por Juszczyk con la frase 'Check These Out' para promover la concienciación sobre la salud mamaria.
La compañía donará el 13% de los ingresos de la venta del sujetador a Komen, reflejando la tasa de diagnóstico de cáncer de mama de 1 de cada 8 entre las mujeres estadounidenses. Además, Athleta ha contribuido con 100,000 dólares para apoyar la Race for the Cure y las MORE THAN PINK Walk en Nueva York y San Francisco.
El sujetador es compatible con el Empower Mastectomy Bra Insert, diseñado en colaboración con un cirujano de cáncer de mama. Investigaciones muestran que el ejercicio regular puede reducir el riesgo de cáncer de mama entre un 10% y un 20%.
Athleta(NYSE: GAP)는 유방암 인식의 달을 맞아 디자이너 Kristin Juszczyk 및 Susan G. Komen®와 파트너십을 맺고 특별 협업을 발표했습니다. Juszczyk이 디자인한 한정판 Train Free 스포츠 브라는 유방 건강 인식을 촉진하기 위해 'Check These Out' 문구를 담았습니다.
회사는 브라 판매 수익의 13%를 Komen에 기부하여 미국 여성의 1/8에 해당하는 유방암 진단률을 반영합니다. 또한 Athleta는 뉴욕과 샌프란시스코에서 Komen의 Race for the Cure 및 MORE THAN PINK Walk 행사를 지원하기 위해 미화 10만 달러를 기여했습니다.
이 브라는 유방암 외과 의사가 참여해 설계된 Empower Mastectomy Bra Insert와 호환되며, 규칙적인 운동이 유방암 위험을 10%~20% 감소시킬 수 있다는 연구 결과가 있습니다.
Athleta (NYSE: GAP) lance une collaboration spéciale pour le Mois de sensibilisation au cancer du sein, en partenariat avec la designer Kristin Juszczyk et Susan G. Komen®. L’initiative propose un soutien-gorge de sport Train Free en édition limitée conçu par Juszczyk avec l’inscription 'Check These Out' pour promouvoir la sensibilisation à la santé mammaire.
La société versera 13% des recettes issues de la vente du soutien-gorge à Komen, reflétant le taux de diagnostic du cancer du sein chez les femmes américaines (1 sur 8). De plus, Athleta a versé 100 000 $ pour soutenir les événements Race for the Cure et MORE THAN PINK Walk à New York et San Francisco.
Le soutien-gorge est compatible avec l’insertion Empower Mastectomy Bra Insert, conçue en collaboration avec un chirurgien spécialiste du cancer du sein. Des recherches montrent que l’exercice régulier peut réduire le risque de cancer du sein de 10 à 20 %.
Athleta (NYSE: GAP) hat eine Sonderkooperation zum Breast Cancer Awareness Month gestartet, in Zusammenarbeit mit Designerin Kristin Juszczyk und Susan G. Komen®. Die Initiative präsentiert einen limitierten Train Free Sports Bra, entworfen von Juszczyk, mit dem Slogan 'Check These Out' zur Förderung des Bewusstseins für Brustgesundheit.
Das Unternehmen spendet 13% der Erlöse aus dem BH-Verkauf an Komen, entsprechend der 1 von 8-Diagnoserate bei US-Frauen. Zusätzlich hat Athleta 100.000 USD beigesteuert, um Komens Race for the Cure- und MORE THAN PINK Walk-Veranstaltungen in New York und San Francisco zu unterstützen.
Der BH ist kompatibel mit dem Empower Mastectomy Bra Insert, das in Zusammenarbeit mit einem Brustkrebsspezialisten entworfen wurde. Forschungen zeigen, dass regelmäßige Bewegung das Brustkrebsrisiko um 10–20% senken kann.
أثليتا (بورصة نيويورك: GAP) أطلقت تعاوناً خاصاً لشهر التوعية بسرطان الثدي، بالشراكة مع المصممة Kristin Juszczyk و Susan G. Komen®. المبادرة تقدم حمالة صدر رياضية بطبعة Train Free بإصدار محدود صممتها Juszczyk مع العبارة Check These Out لتعزيز التوعية بالصحة العقدية للثدي.
ستتبرع الشركة بـ 13% من عائدات بيع الحمالة إلى Komen، تعكس معدل تشخيص سرطان الثدي لدى النساء الأمريكيات وهو 1 من بين كل 8. إضافة إلى ذلك، ساهمت Athleta بمبلغ 100,000 دولار لدعم Race for the Cure وMORE THAN PINK Walk في نيويورك وسان فرانسيسكو.
الحمالة متوافقة مع Empower Mastectomy Bra Insert المصمم بالتعاون مع جراح سرطان الثدي. أظهرت الأبحاث أن ممارسة الرياضة بانتظام يمكن أن تقلل من خطر سرطان الثدي بنسبة 10-20٪.
Athleta（NYSE: GAP）推出针对乳腺癌意识月的特别合作，联合设计师 Kristin Juszczyk 与 Susan G. Komen®。该计划推出限量版 Train Free 运动胸罩，由 Juszczyk 设计，胸前印有“Check These Out”以提高乳腺健康意识。
公司将从胸罩销售中提取 13% 的净收益捐给 Komen，反映美国女性中1/8的乳腺癌诊断率。此外，Athleta 已向 Komen 的 Race for the Cure 和 MORE THAN PINK Walk 在纽约和旧金山的活动捐赠了 10 万美元。该胸罩可与 Empower Mastectomy Bra Insert 搭配使用，该插入件由一名乳腺癌外科医生参与设计。研究显示，规律运动可将乳腺癌风险降低 10%–20%。
- Partnership with Susan G. Komen demonstrates corporate social responsibility
- 13% of proceeds from bra sales will support breast cancer research and support services
- $100,000 donation to support Race for the Cure and MORE THAN PINK Walk events
- Product innovation with mastectomy-compatible sports bra design
- None.
In celebration, Athleta unveils the Kristin Juszczyk-designed Train Free Sports Bra - created to empower women in motion, with proceeds supporting Komen's mission to end breast cancer.
SAN FRANCISCO, Sept. 30, 2025 /PRNewswire/ -- Athleta, a Gap Inc. (NYSE: GAP) company and leading women's performance activewear brand, is honoring Breast Cancer Awareness Month. In a powerful new collaboration, Athleta has teamed up with renowned fashion designer Kristin Juszczyk and Susan G. Komen®, the world's leading breast cancer organization, to reimagine the Train Free Bra, blending innovation, purpose, and style to inspire women to prioritize their breast health.
Juszczyk, known for transforming athletic wear into statements of identity, brings her design vision to this collaboration. The Athleta X Kristin Juszczyk Train Free Bra features the phrase 'Check These Out' along the front band in pink. A playful double entendre designed to spark conversation and encourage women to get themselves checked, and to remind others in their community, to do the same.
"This collaboration is incredibly personal to me. I lost my mom after her courageous 14-year battle with breast cancer, and not a day goes by that I don't carry her strength with me," said Kristin Juszczyk. "Partnering with Athleta, a brand rooted in empowering and uplifting women, has made this experience deeply meaningful. And with Athleta based in the Bay Area, a community I now proudly call home, this project feels even more special. It's more than fashion; it's a tribute to my mom and a call-to-action for women everywhere to take care of themselves and each other."
"At Athleta, we believe in showing up for women, for our communities, and for causes that matter," said Maggie Gauger, CEO of Athleta. "Together with Kristin Juszczyk and Susan G. Komen, we're turning purpose into action — promoting early detection and fueling progress in the fight to end breast cancer."
To further support the critical work of Susan G. Komen, Athleta has also donated
The Athleta X Kristin Juszczyk Train Free Bra is available beginning today on Athleta.com while supplies last.
For more information about the brand visit www.athleta.com and follow Athleta on social media via Instagram, TikTok, Facebook and X.
About Athleta: Athleta is a premium performance lifestyle brand with a mission to inspire women and girls to build confidence, strength, and belonging through movement. Athleta product is made for women who move. A Certified B Corp, Athleta bridges product innovation with style for women and girls. Based in
About Susan G Komen: Susan G. Komen® is the world's leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the
View original content to download multimedia:https://www.prnewswire.com/news-releases/athleta-champions-women-during-breast-cancer-awareness-month-in-partnership-with-susan-g-komen-302570657.html
SOURCE Athleta
FAQ
What is Athleta's new initiative for Breast Cancer Awareness Month 2025?
How much is Athleta (NYSE: GAP) donating to Susan G. Komen in 2025?
What special features does the Athleta X Kristin Juszczyk Train Free Bra have?
How does exercise impact breast cancer risk according to Athleta's campaign?
When will the Athleta X Kristin Juszczyk Train Free Bra be available?
