Gap Inc Stock Price, News & Analysis

Gap Inc. (NYSE: GAP) launched a centralized creator affiliate and social advocacy platform on Oct 8, 2025 to deepen creator relationships across Old Navy, Gap, Banana Republic and Athleta. The program offers commission-earning affiliate opportunities, product seeding/gifting, early access to releases, content collaboration, newsletters, and amplification across paid, social, and brand-owned channels.

Gap highlighted the recent "Better in Denim" campaign—600+ million views and 8+ billion impressions in one month—as proof of its Fashiontainment™ approach. The program opens to U.S.-based creators 18+ with at least 1,000 followers, with international expansion planned.

Athleta (NYSE: GAP) has launched a special collaboration for Breast Cancer Awareness Month, partnering with designer Kristin Juszczyk and Susan G. Komen®. The initiative features a limited-edition Train Free Sports Bra designed by Juszczyk with the phrase 'Check These Out' to promote breast health awareness.

The company will donate 13% of proceeds from the bra sales to Komen, reflecting the 1-in-8 breast cancer diagnosis rate among U.S. women. Additionally, Athleta has contributed $100,000 to support Komen's Race for the Cure and MORE THAN PINK Walk events in New York and San Francisco.

The bra is compatible with Athleta's Empower Mastectomy Bra Insert, designed in collaboration with a breast cancer surgeon. Research shows that regular exercise can reduce breast cancer risk by 10%-20%.

Gap Inc. (NYSE: GAP) has announced a strategic expansion into Beauty and Accessories markets, appointing industry veterans to lead these new growth initiatives. The company has named Deb Redmond as General Manager of Beauty and Michele Parsons as General Manager of Accessories, while engaging John Demsey and Reed Krakoff as Executive Directors of Beauty and Accessories respectively.

The company plans to enter the $100 billion U.S. beauty and personal care market, starting with Old Navy's expansion into 150 stores this fall, featuring dedicated shop-in-shops with trained Beauty Associates. Gap brand will launch its beauty line in 2026. The initiative is part of Gap Inc.'s transformation strategy to become a high-performing house of iconic American brands.

Gap Inc. (NYSE: GAP) has appointed Jody Gerson, Chairman and CEO of Universal Music Publishing Group (UMPG), to its Board of Directors. As the first female CEO of a major music publisher, Gerson brings over three decades of leadership experience in the music and entertainment industry.

Under her leadership at UMPG since 2015, Gerson has secured signings of major artists including Adele, Harry Styles, and Kendrick Lamar, while orchestrating acquisitions of catalogs from Bob Dylan, Neil Diamond, and Sting. The appointment aligns with Gap's recent success in music-driven fashion campaigns, notably the "Better in Denim" campaign featuring Katseye, which generated 400 million views and 8 billion impressions.

Gap Inc. (NYSE: GAP) reported flat net sales of $3.7 billion for Q2 2025, with positive comparable sales for the sixth consecutive quarter. The company achieved diluted EPS of $0.57, up 6% year-over-year, and maintained strong liquidity with $2.4 billion in cash, up 13% versus last year.

Key brand performance showed mixed results: Old Navy and Gap both posted positive comparable sales of 2% and 4% respectively, Banana Republic saw 4% growth, while Athleta declined 9%. The company reaffirmed its fiscal 2025 outlook, projecting 1-2% net sales growth with operating margin between 6.7-7.0%, including estimated tariff impacts.

Gap Inc. (NYSE: GAP) announced that President and CEO Richard Dickson will participate in a fireside chat at the 32nd Annual Goldman Sachs Global Retailing Conference in New York. The event is scheduled for September 4, 2025, at 9:35 a.m. Eastern Time.

A live webcast will be available on the company's investor relations website at investors.gapinc.com, with a replay accessible after the event at the same location.

Gap Inc. (NYSE: GAP) announced its third quarter fiscal year 2025 dividend payment. The company's board of directors has authorized a dividend of $0.165 per share. The dividend will be paid on or after October 29, 2025, to shareholders of record as of the close of business on October 8, 2025.

Gap Inc. (NYSE: GAP) has scheduled the release of its second quarter fiscal 2025 financial results for August 28, 2025, at approximately 1:15 p.m. Pacific Time. The company will follow the release with a conference call at 2:00 p.m. Pacific Time to discuss the quarterly results.

Investors can access the live webcast of the conference call through the company's investor relations website at investors.gapinc.com. A replay of the webcast will also be made available on the same platform for those unable to attend the live session.

Gap Inc. (NYSE: GAP) has appointed Maggie Gauger as the new Global Brand President and CEO of Athleta, effective August 1, 2025. Gauger brings over 20 years of experience from Nike, where she most recently led the North America Women's Business.

The appointment comes as current CEO Chris Blakeslee steps down, though he will remain as an advisor to ensure a smooth transition. Gauger's extensive background spans retail, strategy, merchandising, product creation, commerce, digital, and general management, both domestically and globally.

The leadership change aims to accelerate Athleta's reinvigoration and capitalize on its potential in the women's active market within Gap's portfolio.