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Cheerios Cheer Cards Return to Support Canadian Athletes at Unprecendented Olympic Games in Tokyo

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With the Olympic Games less than 70 days away, Cheerios is rallying Canadians to ‘Be The Cheer’ and support Team Canada. A historic decision was made earlier this year when Canadian athletes learned that they would be competing without overseas spectators in the stands. Add a 13-hour (EST) time difference, and Team Canada is going to need our support more than ever. To ensure that our cheers get right to Team Canada when they need them most, Cheerios is bringing back its “Cheer” boxes. Canadians can handwrite heartfelt messages to Team Canada athletes as they go for gold. Get your Cheer Cards on boxes of Honey Nut, Multi-Grain and Yellow Box Cheerios, while supplies last.

This press release features multimedia. View the full release here:

General Mills, Inc.

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Breakfast Cereal Manufacturing
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Consumer Non-Durables, Food: Major Diversified, Manufacturing, Breakfast Cereal Manufacturing
United States
Minneapolis

About GIS

one of the world's leading food companies, general mills operates in more than 100 countries and markets more than 100 consumer brands, including cheerios, yoplait, betty crocker, pillsbury, häagen-dazs, nature valley, green giant, old el paso, progresso, cascadian farm, muir glen, and more. headquartered in minneapolis, minnesota, usa.