Gamehaus 2.0: A Global, Lifecycle-Integrated Publishing Model that Turns Hit-Making from Bet to Validation
Gamehaus Holdings (NASDAQ: GMHS) has unveiled Gamehaus 2.0, a revolutionary global publishing model aimed at making hit game creation more predictable. The new strategy introduces a two-pronged approach: an outside-in model that integrates creative teams throughout game lifecycles, and an inside-out engine called GBS (Gamehaus Business System) that standardizes game development processes.
The model operates across three critical stages: zero-to-one creative validation, one-to-10 product crafting, and 10-to-100 global expansion. The GBS platform creates a flywheel effect through three core capabilities: discovery, empowerment, and amplification. The company has already initiated partnerships with Brainamic (Germany) and Beek (Türkiye), implementing its "European creativity + Chinese speed" strategy while accelerating comprehensive AI integration into its GBS platform.
Gamehaus Holdings (NASDAQ: GMHS) ha presentato Gamehaus 2.0, un modello globale di publishing rivoluzionario pensato per rendere la creazione di titoli di successo più prevedibile. La nuova strategia adotta un approccio a due voci: un modello outside-in che integra i team creativi in tutte le fasi del ciclo di vita di un gioco e un motore inside-out denominato GBS (Gamehaus Business System) che standardizza i processi di sviluppo. Il modello opera in tre fasi chiave: validazione creativa da zero a uno, realizzazione del prodotto da uno a dieci e espansione globale da dieci a cento. La piattaforma GBS genera un effetto volano attraverso tre capacità centrali: scoperta, empowerment e amplificazione. L'azienda ha già avviato partnership con Brainamic (Germany) e Beek (Türkiye), implementando la strategia "creatività europea + velocità cinese" e accelerando l'integrazione completa dell'IA nel sistema GBS.
Gamehaus Holdings (NASDAQ: GMHS) ha presentado Gamehaus 2.0, un modelo global de publicación revolucionario diseñado para hacer que la creación de títulos exitosos sea más predecible. La nueva estrategia adopta un enfoque de dos vías: un modelo outside-in que integra equipos creativos a lo largo de todo el ciclo de vida del juego y un motor inside-out llamado GBS (Gamehaus Business System) que estandariza los procesos de desarrollo. El modelo se desglosa en tres etapas clave: validación creativa de cero a uno, construcción del producto de uno a diez y expansión global de diez a cien. La plataforma GBS genera un efecto de volante mediante tres capacidades centrales: descubrimiento, empoderamiento y amplificación. La empresa ya ha iniciado asociaciones con Brainamic (Germany) y Beek (Türkiye), implementando la estrategia “creatividad europea + velocidad china” y acelerando la integración completa de la IA en su plataforma GBS.
Gamehaus Holdings (NASDAQ: GMHS)는 Gamehaus 2.0를 공개했습니다. 이는 히트 게임 제작을 보다 예측 가능하게 만드는 혁신적 글로벌 퍼블리싱 모델로, 크리에이티브 팀을 게임의 라이프사이클 전반에 통합하는 외부-내부 양방향 접근을 도입하고, GBS (Gamehaus Business System)이라는 표준화된 개발 프로세스 엔진을 통해 개발 프로세스를 통일합니다. 이 모델은 제로 투 원의 창의적 검증, 원 투 십의 제품 제작, 십 투 백의 글로벌 확장의 세 가지 핵심 단계로 작동합니다. GBS 플랫폼은 발견, 권한 부여, 증폭의 세 가지 핵심 역량을 통해 플라이휠 효과를 창출합니다. 회사는 이미 Brainamic (독일)과 Beek (터키)와의 파트너십을 시작했으며, “유럽의 창의력 + 중국의 속도” 전략을 적용하고 GBS 플랫폼의 AI 통합을 가속화하고 있습니다.
Gamehaus Holdings (NASDAQ: GMHS) a dévoilé Gamehaus 2.0, un modèle mondial d’édition révolutionnaire visant à rendre la création de jeux à succès plus prévisible. La nouvelle stratégie adopte une approche double : un modèle outside-in qui intègre les équipes créatives sur l’ensemble du cycle de vie du jeu et un moteur inside-out baptisé GBS (Gamehaus Business System) qui standardise les processus de développement. Le modèle se déploie en trois étapes clés : la validation créative zéro à un, la fabrication du produit un à dix et l’expansion mondiale dix à cent. La plateforme GBS crée un effet de volant grâce à trois capacités centrales : découverte, responsabilisation et amplification. L’entreprise a déjà noué des partenariats avec Brainamic (Allemagne) et Beek (Türkei), en appliquant la stratégie « créativité européenne + vitesse chinoise » tout en accélérant l’intégration complète de l’IA dans la plateforme GBS.
Gamehaus Holdings (NASDAQ: GMHS) hat Gamehaus 2.0 vorgestellt, ein revolutionäres globales Publishing-Modell, das darauf abzielt, die Erstellung erfolgreicher Spiele vorhersehbarer zu machen. Die neue Strategie verfolgt einen zweigleisigen Ansatz: ein Outside-in-Modell, das Kreativteams über den gesamten Lebenszyklus eines Spiels integriert, und einen Inside-out-Motor namens GBS (Gamehaus Business System), der Entwicklungsprozesse standardisiert. Das Modell gliedert sich in drei zentrale Phasen: Zero-to-One kreative Validierung, One-to-Ten Produktgestaltung und Ten-to-Hundred globale Expansion. Die GBS-Plattform erzeugt durch drei Kernfähigkeiten – Entdeckung, Befähigung und Verstärkung – einen Flywheel-Effekt. Das Unternehmen hat bereits Partnerschaften mit Brainamic (Germany) und Beek (Türkiye) aufgenommen und verfolgt die Strategie „europäische Kreativität + chinesische Geschwindigkeit“, während die umfassende KI-Integration in das GBS-System beschleunigt wird.
Gamehaus Holdings (NASDAQ: GMHS) كشفت عن Gamehaus 2.0، نموذج نشر عالمي ثوري يهدف إلى جعل إنشاء الألعاب الأكثر نجاحاً أكثر قابلية للتنبؤ. تتبنى الاستراتيجية الجديدة نهجاً مزدوجاً: نموذج خارج-إلى-داخل يدمج فرق الإبداع على مدار دورة حياة اللعبة، ومحرك داخل-إلى-خارج يُدعى GBS (Gamehaus Business System) يوحد عمليات تطوير اللعبة. يعمل النموذج عبر ثلاث مراحل حاسمة: التحقق الإبداعي من الصفر إلى الواحد، بناء المنتج من الواحد إلى العشرة، والتوسع العالمي من العشرة إلى المئة. تخلق منصة GBS تأثيراً دَوّاراً من خلال ثلاث قدرات أساسية: الاكتشاف، التمكين، والتضخيم. لقد باشرت الشركة بالفعل شراكات مع Brainamic (Germany) وBeek (Türkiye)، وتطبق استراتيجية “إبداع أوروبي + سرعة صينية” مع تسريع تكامل الذكاء الاصطناعي في منصة GBS.
Gamehaus Holdings (NASDAQ: GMHS) 推出 Gamehaus 2.0，一套全球发行的革新模型，旨在使热门游戏的创作更具可预测性。新策略采用双管齐下的办法：外部输入模型，将创意团队贯穿游戏生命周期；以及名为 GBS（Gamehaus Business System） 的内部引擎，规范化游戏开发流程。该模型分三个关键阶段运作：从零到一的创意验证、从一到十的产品打造、从十到一百的全球扩张。GBS 平台通过三大核心能力——发现、授权、放大——实现轮式效应。公司已与 Brainamic（德国） 与 Beek（土耳其） 建立伙伴关系，执行“欧洲创意 + 中国速度”策略，并加速在 GBS 平台上的 AI 全面整合。
- Introduction of GBS platform providing comprehensive services to global creative teams
- Strategic partnerships established with European studios Brainamic and Beek
- Implementation of AI integration across all business processes
- Development of a scalable, three-stage game development model
- Creation of a global, multi-tiered creative supply chain network
- Current reliance on external data sources like Sensor Tower for market analysis
- Complex integration process requiring coordination across multiple international teams
- Heavy dependence on successful execution of the new business model
Insights
Gamehaus unveils strategic 2.0 model integrating global creative resources across game lifecycles to make hit-creation more predictable and scalable.
Gamehaus Holdings' announced strategy overhaul represents a significant shift in how the company approaches game publishing. The new Gamehaus 2.0 model attempts to solve the industry's longstanding unpredictable hit problem by integrating resources throughout the entire game lifecycle rather than treating development, publishing, and operations as sequential handoffs.
The model's architecture is particularly noteworthy - it's structured around three distinct phases: (1) zero-to-one creative validation where Gamehaus sources and validates creative prototypes; (2) one-to-10 product crafting where validated ideas move to industrialized studios; and (3) 10-to-100 global expansion where mature products integrate into their GBS platform for scaling.
What makes this approach potentially transformative is the GBS platform (Gamehaus Business System) - essentially an operating system for game publishing that creates a flywheel effect between discovery, empowerment, and amplification. This platform enables even small developer teams to access enterprise-level resources through a standardized system.
The company's strategy of pairing European creativity with Chinese development speed indicates a deliberate arbitrage between Western creative industries and Eastern execution efficiency. Their partnerships with Brainamic (Germany) and Beek (Türkiye) serve as early test cases.
Most forward-looking is Gamehaus' AI integration strategy, embedding AI technologies throughout the GBS platform - potentially automating parts of game development that historically required significant human input. The company clearly aims to establish a systematized, scalable approach to creating hits rather than relying on the traditional hit-dependent model that has made gaming such a volatile business.
The Industry's Pain Point: "Unpredictable Hits," and Traditional Publishing that Bets on Luck.
It is often difficult for the game industry to predict hot items. For game publishers, the conventional approach typically follows a linear "horizontal division of labor" where development, publishing and operation function merely as sequential handoffs, resulting in data gaps and inefficiencies. Publishers also bet on the opportunity to create hit titles.
As the intermediary connecting upstream developers with downstream players, publishers are inherently positioned to act as "coordinators." The difficulty in predicting hit titles may be solved by breaking data silos across all stages, efficiently integrating supply chain resources throughout the game lifecycle and building a robust empowerment platform. Gamehaus fully understands this challenge, with its forward-looking strategic upgrade underway to redefine the paradigm of game publishing.
A Distilled Mission and Vision—A Timely Choice Born to Solve the Pain Point.
Recently, Gamehaus officially unveiled its newly refined corporate mission and vision, of which the core essence organically and deeply aligns with the strategic direction of "Gamehaus 2.0."
Gamehaus' new mission – Bridge global game creators and players, making every crafted game spark passion in billion – reflects the Company' s central identity: connecting the craftsmanship of creators on one side with the passion and expectations of players on the other. Gamehaus discovers high-quality ideas globally, empower small and midsize teams to bridge resource gaps, and—through professional global publishing and precision live operations—helps titles overcome geographic barriers and reach the right audiences, so that every crafted game can be seen and loved.
Gamehaus's new vision – Be the go-to partner for creative studios, launching breakout hits that redefine play – emphasizes the Company's commitment to lead the way and be the pivotal partner for creative studios. Through supply-chain integration and the GBS platform, Gamehaus will create a magnet for global ideas and talent, becoming the preferred partner across the entire journey from incubation to breakout. Gamehaus will consistently deliver works that are foundationally innovative –in mechanics, presentation, narrative, technology, or business model—and that, powered by strong organic spread and word of mouth, reset player expectations.
Integrating a Global Creative Supply Chain Across the Full Lifecycle—Operationalizing Three Stages of Publishing.
Unlike the conventional linear model, the Company, under its upgraded Gamehaus 2.0 business model, is embedded throughout the entire game lifecycle, achieving end-to-end oversight of ideas, products, commercialization and asset value. For example, during the upstream game concept and development stage, the Company leads product planning and process management, controlling the source and core value of the supply chain. In the midstream publishing and promotion stage, it manages channels and user acquisition, acting as the organizer of traffic. Downstream operation and value expansion focus on user services and asset enhancement, extending through monetization.
Today, Gamehaus is building a global, multi-tiered and creative supply chain network through partnership, investment, customized development, mergers and acquisitions. Under the 2.0 model, the Company can flexibly deploy prominent development teams and creative resources to match different business scenarios and stages, maximizing commercial outcomes.
In the zero-to-one creative validation stage (the earliest phase of turning an idea into a workable prototype), Gamehaus plays a role akin to a
Building the GBS Platform and a "Three-Capability Flywheel" to Become the Partner of Choice for Creative Teams Worldwide.
Besides external global resource integration, Gamehaus has built the GBS (Gamehaus Business System) as an internal service platform, providing one-stop comprehensive services to global creative teams and positioning itself as their go-to partner. The GBS platform encompasses three modules, creating a flywheel of "discovery, empowerment and amplification." These three factors reinforce one another, creating a flywheel effect.
In the stage of value discovery, Gamehaus acts as the industry's "talent scout and connoisseur," analyzing global markets by integrating data from sources such as Sensor Tower, Steam wish lists, and TikTok trends to identify rising categories, potential hot items and outstanding development teams. This discovery capability has become a core competitive advantage of the Company.
In terms of ecological empowerment, Gamehaus provides more than simple financial support -- it also offers comprehensive management capability for creative partners, allowing developers to focus more on creativity and development. With one click on the GBS platform, even teams of fewer than ten people can secure support comparable to major game studios.
Furthermore, leveraging a mature publishing system, industrialized content pipelines and
Advancing 2.0 Execution and Accelerating Comprehensive AI Integration
This year, the narrative of "European creativity + Chinese speed" is taking shape. Gamehaus has collaborated with Brainamic (
Meanwhile, Gamehaus is rapidly advancing AI integration. The company is driving a comprehensive fusion of an AI-centric technology engine with the GBS platform—building an accelerated "AI + GBS" enablement system. In this system, AI technologies including AIGC, AI Agents and data intelligence are fully embedded into the discovery, empowerment and amplification system of GBS, building a digital infrastructure for the game industry and closing the loop of "discovery, empowerment and amplification".
Gamehaus 2.0 is not only about redefining publishing; it aspires to reshape the global standards of creative game production. Looking ahead, Gamehaus will ground its efforts in a reusable methodology and structured knowledge base, so that each success in the global casual-mobile publishing value chain becomes traceable and teachable—steadily turning vision into reality with disciplined execution and refined craft.
About Gamehaus
Gamehaus Holdings Inc. is a technology-driven global mobile game publisher dedicated to bridging creative studios and players worldwide. With a portfolio spanning mid-core and casual games, Gamehaus delivers full-stack publishing support across market insights, user growth, live-ops, data analytics and monetization optimization. With a vision to be the go-to partner for creative teams, the company specializes in combining global publishing reach with AI- and data-powered solutions to help partners build lasting success. For more information, please visit https://ir.gamehaus.com.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements, including, but not limited to, the Company's business plan and outlook. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may", or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results due to various risks and uncertainties, including but not limited to those described under the 'Risk Factors' section in the Company's most recent filings with the
Investor Relations Contact
Gamehaus Holdings Inc.
Investor Relations Team
Email: IR@Gamehaus.com
The Blueshirt Group
Mr. Jack Wang
Email: Gamehaus@TheBlueshirtGroup.com
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SOURCE Gamehaus Holdings Inc.
FAQ
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