GoPro Launches Opt-In AI Training Program
Rhea-AI Summary
GoPro (NASDAQ:GPRO) has announced a new opt-in program allowing U.S. subscribers to monetize their cloud-based video content by licensing it for AI model training. Subscribers who participate will receive 50% of the license revenue generated from their content being used by technology companies.
The program leverages GoPro's extensive content library of over 450 petabytes of high-quality video footage. Led by CEO Nicholas Woodman, the initiative will launch by invitation in early August before expanding to all U.S. subscribers. Participation is voluntary, and non-participating subscribers' content will not be included in the program.
Positive
- New revenue stream potential for both GoPro and its subscribers through AI content licensing
- Access to valuable data asset of 450+ petabytes of diverse video content
- Strategic positioning in the growing AI training data market
Negative
- Limited initial rollout to U.S. subscribers only
- Revenue impact and adoption rate uncertain
News Market Reaction
On the day this news was published, GPRO gained 3.88%, reflecting a moderate positive market reaction. Argus tracked a peak move of +7.1% during that session. Argus tracked a trough of -12.2% from its starting point during tracking. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $8M to the company's valuation, bringing the market cap to $227M at that time.
Data tracked by StockTitan Argus on the day of publication.
GoPro subscribers can opt-in to make their user-generated content (UGC) available for license to leading technology companies seeking diverse, real-world footage to enhance the performance and accuracy of their AI models. GoPro subscribers will earn
Participation is entirely voluntary—no action is required from those who choose not to join, and their content will not be included in the program.
"The GoPro community is one of the most prolific groups of documentarians in the world, and we're excited to help them monetize the growing demand for authentic, real-world video to train AI models," said Nicholas Woodman, GoPro's founder and CEO.
The GoPro subscriber community's vast data lake—containing more than 450 petabytes of cloud-based, high-quality video content captured across a wide range of experiences and environments—represents a valuable opportunity for AI developers to train their models with a rich and varied dataset. GoPro is excited to empower its community to participate, on an opt-in basis, in the advancement of AI video technology and get paid for doing so.
The AI Training program will launch by invitation-only in early August and expand to all
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
GoPro has been recognized as an employer of choice by both Outside Magazine and
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's new opt-in AI learning program, revenue opportunities for participants and the Company, licensing of user-generated content, and program rollout timing. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to regulatory developments affecting AI and data usage, privacy concerns, market adoption, competition, and technical implementation challenges. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission (the "SEC") on March 17, 2025, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended March 31, 2025. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
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SOURCE GoPro, Inc.
FAQ
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