GoPro Launches Opt-In AI Training Program
GoPro (NASDAQ:GPRO) has announced a new opt-in program allowing U.S. subscribers to monetize their cloud-based video content by licensing it for AI model training. Subscribers who participate will receive 50% of the license revenue generated from their content being used by technology companies.
The program leverages GoPro's extensive content library of over 450 petabytes of high-quality video footage. Led by CEO Nicholas Woodman, the initiative will launch by invitation in early August before expanding to all U.S. subscribers. Participation is voluntary, and non-participating subscribers' content will not be included in the program.
GoPro (NASDAQ:GPRO) ha annunciato un nuovo programma opzionale che consente agli abbonati statunitensi di monetizzare i propri contenuti video basati sul cloud, concedendoli in licenza per l'addestramento di modelli di intelligenza artificiale. Gli abbonati che parteciperanno riceveranno il 50% dei ricavi derivanti dalla licenza generata dall'utilizzo dei loro contenuti da parte di aziende tecnologiche.
Il programma sfrutta l'ampia libreria di contenuti di GoPro, che conta oltre 450 petabyte di filmati video di alta qualità. Guidata dall'amministratore delegato Nicholas Woodman, l'iniziativa partirà su invito all'inizio di agosto per poi estendersi a tutti gli abbonati statunitensi. La partecipazione è volontaria e i contenuti degli abbonati che non aderiranno non saranno inclusi nel programma.
GoPro (NASDAQ:GPRO) ha anunciado un nuevo programa opcional que permite a los suscriptores en EE.UU. monetizar su contenido de video en la nube licenciándolo para el entrenamiento de modelos de IA. Los suscriptores que participen recibirán el 50% de los ingresos por licencias generados por el uso de su contenido por parte de empresas tecnológicas.
El programa aprovecha la extensa biblioteca de contenido de GoPro, que cuenta con más de 450 petabytes de grabaciones de video de alta calidad. Liderada por el CEO Nicholas Woodman, la iniciativa se lanzará por invitación a principios de agosto antes de expandirse a todos los suscriptores en EE.UU. La participación es voluntaria y el contenido de los suscriptores que no participen no será incluido en el programa.
GoPro (NASDAQ:GPRO)는 미국 구독자들이 클라우드 기반 비디오 콘텐츠를 AI 모델 학습용으로 라이선스하여 수익을 창출할 수 있는 새로운 선택 참여 프로그램을 발표했습니다. 참여하는 구독자는 기술 회사들이 자신의 콘텐츠를 사용할 때 발생하는 라이선스 수익의 50%를 받게 됩니다.
이 프로그램은 GoPro의 450페타바이트가 넘는 고품질 비디오 자료의 방대한 콘텐츠 라이브러리를 활용합니다. CEO 니콜라스 우드맨의 주도로 이 이니셔티브는 8월 초 초대 방식으로 시작되며 이후 모든 미국 구독자로 확대될 예정입니다. 참여는 자발적이며, 참여하지 않는 구독자의 콘텐츠는 프로그램에 포함되지 않습니다.
GoPro (NASDAQ:GPRO) a annoncé un nouveau programme d'adhésion volontaire permettant aux abonnés américains de monétiser leurs contenus vidéo stockés dans le cloud en les licenciant pour l'entraînement de modèles d'IA. Les abonnés participants recevront 50 % des revenus de licence générés par l'utilisation de leurs contenus par des entreprises technologiques.
Ce programme exploite la vaste bibliothèque de contenus de GoPro, qui contient plus de 450 pétaoctets de séquences vidéo de haute qualité. Sous la direction du PDG Nicholas Woodman, cette initiative sera lancée sur invitation début août avant d'être étendue à tous les abonnés américains. La participation est volontaire et les contenus des abonnés non participants ne seront pas inclus dans le programme.
GoPro (NASDAQ:GPRO) hat ein neues Opt-in-Programm angekündigt, das US-Abonnenten ermöglicht, ihre cloudbasierten Videoinhalte durch Lizenzierung für das Training von KI-Modellen zu monetarisieren. Teilnehmer erhalten 50 % der Lizenz-Einnahmen, die durch die Nutzung ihrer Inhalte durch Technologieunternehmen generiert werden.
Das Programm nutzt die umfangreiche Inhaltsbibliothek von GoPro mit über 450 Petabyte hochwertiger Videoaufnahmen. Unter der Leitung von CEO Nicholas Woodman wird die Initiative Anfang August auf Einladung starten und anschließend auf alle US-Abonnenten ausgeweitet. Die Teilnahme ist freiwillig, und die Inhalte von Nicht-Teilnehmern werden nicht in das Programm aufgenommen.
- New revenue stream potential for both GoPro and its subscribers through AI content licensing
- Access to valuable data asset of 450+ petabytes of diverse video content
- Strategic positioning in the growing AI training data market
- Limited initial rollout to U.S. subscribers only
- Revenue impact and adoption rate uncertain
GoPro subscribers can opt-in to make their user-generated content (UGC) available for license to leading technology companies seeking diverse, real-world footage to enhance the performance and accuracy of their AI models. GoPro subscribers will earn
Participation is entirely voluntary—no action is required from those who choose not to join, and their content will not be included in the program.
"The GoPro community is one of the most prolific groups of documentarians in the world, and we're excited to help them monetize the growing demand for authentic, real-world video to train AI models," said Nicholas Woodman, GoPro's founder and CEO.
The GoPro subscriber community's vast data lake—containing more than 450 petabytes of cloud-based, high-quality video content captured across a wide range of experiences and environments—represents a valuable opportunity for AI developers to train their models with a rich and varied dataset. GoPro is excited to empower its community to participate, on an opt-in basis, in the advancement of AI video technology and get paid for doing so.
The AI Training program will launch by invitation-only in early August and expand to all
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
GoPro has been recognized as an employer of choice by both Outside Magazine and
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.
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Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's new opt-in AI learning program, revenue opportunities for participants and the Company, licensing of user-generated content, and program rollout timing. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to regulatory developments affecting AI and data usage, privacy concerns, market adoption, competition, and technical implementation challenges. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission (the "SEC") on March 17, 2025, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended March 31, 2025. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
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SOURCE GoPro, Inc.
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