Garden Veggie Snacks™ Revamps Products With Avocado Oil, a NEW Fourth Veggie Straw, Enhanced Real Cheese Flavors, and Bold New Packaging
Rhea-AI Summary
Garden Veggie Snacks (NASDAQ:HAIN) has announced a major product reinvention of its snack portfolio, launching first at Target stores in late September 2025. The brand's signature Veggie Straws and Puffs are now made with avocado oil and feature enhanced recipes including a new fourth veggie straw made with sweet potato.
The updated product line includes Sea Salt, Zesty Ranch, and Screamin' Hot flavors for Veggie Straws, while Veggie Puffs come in Mac n' Cheese (made with real cheese) and Barbecue varieties. The reinvention maintains the brand's better-for-you credentials with no artificial flavors, preservatives, and only natural colors, while introducing bold new packaging designed for better shelf visibility.
Positive
- Introduction of premium avocado oil in product formulation
- Addition of new fourth veggie straw variety made with sweet potato
- Enhanced recipes using real cheese
- Maintained clean label with no artificial ingredients
- Expanded retail distribution planned for winter
Negative
- None.
News Market Reaction 8 Alerts
On the day this news was published, HAIN declined 0.61%, reflecting a mild negative market reaction. Argus tracked a peak move of +2.0% during that session. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $978K from the company's valuation, bringing the market cap to $159M at that time.
Data tracked by StockTitan Argus on the day of publication.
The New Portfolio of Better-for-You Snacks Parents Trust and Kids Love, Now at Target®
HOBOKEN, N.J., Sept. 23, 2025 (GLOBE NEWSWIRE) -- Garden Veggie Snacks™, the pioneer in better-for-you snacking and The Original Veggie Straws™, today announced the boldest reinvention in its history. Garden Veggie Straws® and Garden Veggie™ Puffs are now made with avocado oil, bringing forward the flavors kids crave and the quality parents can feel good about. The reinvention also introduces a fourth Garden Veggie Straw® made with sweet potato, cheddar recipes crafted with real cheese and modernized packaging designed to stand out on shelves.
Debuting at Target® starting late September, the new lineup delivers bolder taste and crunch while staying true to the brand’s trusted better-for-you credentials: no artificial flavors or artificial preservatives and only colors from natural sources.* Snack time shouldn’t be a battle between kids and parents. When snack time is less about tug-of-war and more about a win-win, everybody walks away happy.
The reinvention will be available in fan-favorite varieties parents and kids can enjoy one craveable bite at a time:
- Garden Veggie Straws®: Sea Salt, Zesty Ranch and Screamin’ Hot® flavors now include a four-straw blend with a new straw addition made with sweet potato.
- Garden Veggie™ Puffs: Flavor varieties include Mac n’ Cheese (made with real cheese) and Barbecue.
“Kids may be the toughest snack critics out there, but when a bite brings smiles at the lunch table and peace of mind at home, that’s a parenting win,” said Julia Nathan, senior director of brand building and activation. “As families look more closely at the snacks they consume every day while seeking better-for-you options without sacrificing taste, crunch, or craveability, our Garden Veggie Snacks™ team continues to prioritize transparency and ingredient innovation. Our portfolio reinvention introduces high-quality credentials like made with avocado oil, real cheese, and a fourth straw, delivering the quality families want while keeping the fun, satisfying, flavor-forward experience that makes us a snack staple both kids and adults love.”
This winter and looking ahead to the new year, the Garden Veggie Snacks™ reinvention will expand to additional national retailers. For updates on availability, snackers can check out Target.com or follow @gardenveggiesnacks on Instagram. To learn more about Garden Veggie Snacks™ ingredient transparency, visit the brand’s FAQ page.
About Garden Veggie Snacks™
Garden Veggie Snacks™, part of the Hain Celestial Group family of brands, is a leader in the better-for-you snacking category. Committed to offering a range of delicious snacks that cater to the tastes of the whole family, Garden Veggie Snacks™ delivers a variety of options that include Garden Veggie Straws®, Garden Veggie™ Puffs, and Garden Veggie™ Wavy Chips. With a focus on fun and flavorful snacking, Garden Veggie Snacks™ is committed to bringing joy and happiness to families through every bite.
About the Hain Celestial Group
The Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, Hain has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial’s products across snacks, baby/kids, beverages and meal preparation are marketed and sold in over 70 countries around the world. Our leading brands include Garden Veggie Snacks™, Terra® chips, Garden of Eatin’® snacks, Hartley’s® jelly, Earth’s Best® Organic and Ella’s Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, The Greek Gods® yogurt, Cully & Sully®, Yorkshire Provender®, New Covent Garden® and Imagine® soups, among others. For more information, visit Hain.com and LinkedIn.
*No FD&C colors or dyes.
Media Contact:
Jen Davis
Jen.Davis@hain.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5dbaea77-42c5-44cb-86bf-6e2f4b24640e
FAQ
What changes did Garden Veggie Snacks (HAIN) announce to their product line in 2025?
When will the new Garden Veggie Snacks products be available at Target?
What flavors are available in the new Garden Veggie Snacks lineup?
Are Garden Veggie Snacks made with artificial ingredients?
