Garden Veggie Snacks™ Revamps Products With Avocado Oil, a NEW Fourth Veggie Straw, Enhanced Real Cheese Flavors, and Bold New Packaging
Garden Veggie Snacks (NASDAQ:HAIN) has announced a major product reinvention of its snack portfolio, launching first at Target stores in late September 2025. The brand's signature Veggie Straws and Puffs are now made with avocado oil and feature enhanced recipes including a new fourth veggie straw made with sweet potato.
The updated product line includes Sea Salt, Zesty Ranch, and Screamin' Hot flavors for Veggie Straws, while Veggie Puffs come in Mac n' Cheese (made with real cheese) and Barbecue varieties. The reinvention maintains the brand's better-for-you credentials with no artificial flavors, preservatives, and only natural colors, while introducing bold new packaging designed for better shelf visibility.
Garden Veggie Snacks (NASDAQ:HAIN) ha annunciato una significativa reinvenzione della sua gamma di snack, con lancio iniziale nei negozi Target a fine settembre 2025. Le icone Veggie Straws e Puffs ora sono realizzate con olio di avocado e presentano ricette potenziate, inclusa una nuova quarta varietà di veggie straw realizzata con patata dolce.
La linea aggiornata include i gusti Sea Salt, Zesty Ranch e Screamin' Hot per Veggie Straws, mentre Veggie Puffs sono disponibili in Mac n' Cheese (con vero formaggio) e Barbecue. La reinvenzione mantiene le credenziali di prodotto migliore per te, senza aromi artificiali, conservanti e solo colori naturali, introducendo anche un packaging audace progettato per una migliore visibilità sugli scaffali.
Garden Veggie Snacks (NASDAQ:HAIN) ha anunciado una reinvención importante de su portafolio de snacks, que se lanzará primero en las tiendas Target a finales de septiembre de 2025. Las Veggie Straws y Puffs icónicas de la marca ahora se elaboran con aceite de aguacate y presentan recetas mejoradas, incluida una nueva cuarta variante de veggie straw hecha con batata.
La línea actualizada incluye los sabores Sea Salt, Zesty Ranch y Screamin' Hot para Veggie Straws, mientras que Veggie Puffs se ofrece en Mac n' Cheese (con queso real) y Barbecue. La reinvención mantiene las credenciales de mejor para ti sin aromas artificiales, sin conservantes y solo colores naturales, además de un nuevo empaque audaz diseñado para una mejor visibilidad en estanterías.
Garden Veggie Snacks (NASDAQ:HAIN)은 스낵 포트폴리오의 대대적 혁신을 발표했으며, 2025년 9월 말 Target 매장에 먼저 출시될 예정입니다. 브랜드의 시그니처인 Veggie Straws와 Puffs는 이제 아보카도 오일로 만들어지며, 고구마를 사용한 새로운 네 번째 채소 스트로우를 포함한 향상된 레시피를 특징으로 합니다.
업데이트된 제품 라인업에는 Veggie Straws의 Sea Salt, Zesty Ranch, Screamin' Hot 맛이 포함되고, Veggie Puffs는 Mac n' Cheese(진짜 치즈 사용)와 Barbecue 맛으로 제공됩니다. 재정비는 인공 향료 없이 보존제 없이 자연 색소만 사용하는 브랜드의 건강한 특성을 유지하며, 선반 가시성을 높이기 위한 대담한 새로운 포장도 도입합니다.
Garden Veggie Snacks (NASDAQ:HAIN) a annoncé une refonte majeure de sa gamme de collations, qui sera lancée en premier dans les magasins Target fin septembre 2025. Les Veggie Straws et Puffs emblématiques de la marque sont désormais fabriqués avec de l'huile d'avocat et présentent des recettes améliorées, incluant une nouvelle quatrième variété de veggie straw faite à partir de patate douce.
La ligne mise à jour comprend les saveurs Sea Salt, Zesty Ranch et Screamin' Hot pour Veggie Straws, tandis que Veggie Puffs se déclinent en Mac n' Cheese (avec du vrai fromage) et Barbecue. Cette réinvention maintient les critères « mieux pour vous » sans arômes artificiels, sans conservateurs et avec uniquement des colorants naturels, tout en introduisant un emballage audacieux conçu pour une meilleure visibilité en rayon.
Garden Veggie Snacks (NASDAQ:HAIN) hat eine umfassende Neugestaltung seines Snack-Portfolios angekündigt, die erstmals in Target-Filialen Ende September 2025 eingeführt wird. Die markeneigenen Veggie Straws und Puffs werden nun mit Avocadoöl hergestellt und beinhalten verbesserte Rezepte, darunter eine neue vierte Sorte Veggie Straws aus Süßkartoffeln.
Die aktualisierte Produktlinie umfasst die Geschmacksrichtungen Sea Salt, Zesty Ranch und Screamin' Hot für Veggie Straws, während Veggie Puffs in Mac n' Cheese (mit echtem Käse) und Barbecue erhältlich sind. Die Neugestaltung behält die Better-for-You-Deklaration bei, enthält keine künstlichen Aromen, keine Konservierungsstoffe und nur natürliche Farbstoffe, und führt gleichzeitig eine kühne neue Verpackung ein, die die Regal-Sichtbarkeit verbessert.
Garden Veggie Snacks (NASDAQ:HAIN) أعلنت عن إعادة ابتكار كبيرة لمجموعة وجباتها الخفيفة، مع إطلاقها أولاً في متاجر Target في أواخر سبتمبر 2025. العلامة التجارية الشهيرة Veggie Straws و Puffs أصبحت مصنوعة الآن من زيت الأفوكادو وتتميز بوصفات محسّنة، بما في ذلك إضافة خط نباتي رابع مصنوع من البطاطا الحلوة.
تشمل المجموعة المحدثة نكهات Sea Salt, Zesty Ranch و Screamin' Hot لـ Veggie Straws، بينما تتوفر Veggie Puffs بنكهات Mac n' Cheese (مع جبنة حقيقية) و Barbecue. تحافظ إعادة الابتكار على سمات العلامة الصحية بأنها أفضل لك مع عدم وجود نكهات صناعية، ولا مواد حافظة، وألوان طبيعية فقط، مع تقديم تغليف جريء جديد مصمم لزيادة الرؤية على الرف.
Garden Veggie Snacks (NASDAQ:HAIN)宣布对其零食组合进行重大产品创新,计划在2025年9月底先在 Target 门店上市。品牌标志性的 Veggie Straws 与 Puffs 现已使用 牛油果油 制成,配方得到改进,其中新增第四种用地甜薯制成的蔬菜吸管。
更新后的产品线包括 Veggie Straws 的 Sea Salt、Zesty Ranch 和 Screamin' Hot 口味,而 Veggie Puffs 提供 Mac n' Cheese(使用真正的奶酪) 和 Barbecue 口味。这一创新同时保持品牌的健康特性:不含人工香料、无防腐剂、仅使用天然着色,并推出全新大胆的包装设计,以提升货架可见度。
- Introduction of premium avocado oil in product formulation
- Addition of new fourth veggie straw variety made with sweet potato
- Enhanced recipes using real cheese
- Maintained clean label with no artificial ingredients
- Expanded retail distribution planned for winter
- None.
The New Portfolio of Better-for-You Snacks Parents Trust and Kids Love, Now at Target®
HOBOKEN, N.J., Sept. 23, 2025 (GLOBE NEWSWIRE) -- Garden Veggie Snacks™, the pioneer in better-for-you snacking and The Original Veggie Straws™, today announced the boldest reinvention in its history. Garden Veggie Straws® and Garden Veggie™ Puffs are now made with avocado oil, bringing forward the flavors kids crave and the quality parents can feel good about. The reinvention also introduces a fourth Garden Veggie Straw® made with sweet potato, cheddar recipes crafted with real cheese and modernized packaging designed to stand out on shelves.
Debuting at Target® starting late September, the new lineup delivers bolder taste and crunch while staying true to the brand’s trusted better-for-you credentials: no artificial flavors or artificial preservatives and only colors from natural sources.* Snack time shouldn’t be a battle between kids and parents. When snack time is less about tug-of-war and more about a win-win, everybody walks away happy.
The reinvention will be available in fan-favorite varieties parents and kids can enjoy one craveable bite at a time:
- Garden Veggie Straws®: Sea Salt, Zesty Ranch and Screamin’ Hot® flavors now include a four-straw blend with a new straw addition made with sweet potato.
- Garden Veggie™ Puffs: Flavor varieties include Mac n’ Cheese (made with real cheese) and Barbecue.
“Kids may be the toughest snack critics out there, but when a bite brings smiles at the lunch table and peace of mind at home, that’s a parenting win,” said Julia Nathan, senior director of brand building and activation. “As families look more closely at the snacks they consume every day while seeking better-for-you options without sacrificing taste, crunch, or craveability, our Garden Veggie Snacks™ team continues to prioritize transparency and ingredient innovation. Our portfolio reinvention introduces high-quality credentials like made with avocado oil, real cheese, and a fourth straw, delivering the quality families want while keeping the fun, satisfying, flavor-forward experience that makes us a snack staple both kids and adults love.”
This winter and looking ahead to the new year, the Garden Veggie Snacks™ reinvention will expand to additional national retailers. For updates on availability, snackers can check out Target.com or follow @gardenveggiesnacks on Instagram. To learn more about Garden Veggie Snacks™ ingredient transparency, visit the brand’s FAQ page.
About Garden Veggie Snacks™
Garden Veggie Snacks™, part of the Hain Celestial Group family of brands, is a leader in the better-for-you snacking category. Committed to offering a range of delicious snacks that cater to the tastes of the whole family, Garden Veggie Snacks™ delivers a variety of options that include Garden Veggie Straws®, Garden Veggie™ Puffs, and Garden Veggie™ Wavy Chips. With a focus on fun and flavorful snacking, Garden Veggie Snacks™ is committed to bringing joy and happiness to families through every bite.
About the Hain Celestial Group
The Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, Hain has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial’s products across snacks, baby/kids, beverages and meal preparation are marketed and sold in over 70 countries around the world. Our leading brands include Garden Veggie Snacks™, Terra® chips, Garden of Eatin’® snacks, Hartley’s® jelly, Earth’s Best® Organic and Ella’s Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, The Greek Gods® yogurt, Cully & Sully®, Yorkshire Provender®, New Covent Garden® and Imagine® soups, among others. For more information, visit Hain.com and LinkedIn.
*No FD&C colors or dyes.
Media Contact:
Jen Davis
Jen.Davis@hain.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5dbaea77-42c5-44cb-86bf-6e2f4b24640e
