Basic Fun! Stretches the Limits with New STRETCH ARMSTRONG Toy Line
Rhea-AI Summary
Basic Fun! has announced a worldwide licensing agreement with Hasbro (NASDAQ: HAS) to manufacture and distribute classic and reimagined STRETCH ARMSTRONG toys, set to launch in fall 2025. The new toy line will feature super-stretchy figures with 'Power Plasma' filling, allowing them to stretch up to five times their size while maintaining their original form.
The partnership includes both the classic Stretch Armstrong character and Vac-Man, along with co-branded portfolio featuring licensed character action figures from various entertainment brands. Basic Fun! aims to modernize the iconic brand, which has been around for almost 50 years, while maintaining its appeal to both new generations and collectors.
Positive
- New licensing agreement expands Hasbro's brand reach through established toy manufacturer
- Product launch diversifies Hasbro's revenue streams through licensing fees
- Partnership leverages Basic Fun!'s success with other Hasbro properties (LITE-BRITE, TONKA)
Negative
- None.
News Market Reaction
On the day this news was published, HAS declined 0.75%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The new STRETCH ARMSTRONG toy line will feature super-stretchy multi-scale figures with a unique "Power Plasma" filling, so kids can twist, battle, play and stretch them up to five times their size, then watch with amazement as they magically return to their original form again and again. Beyond offering the Classic STRETCH ARMSTRONG character design enjoyed by multiple generations, Basic Fun! is bringing an exciting "newstalgic" twist to this beloved brand with a reimagined STRETCH ARMSTRONG for today's kids, as well.
"We are honored to work with Hasbro to reimagine this legendary brand for a new generation of children, as well as long time kidult fans and collectors," stated Dan Westcott, Senior Vice President of Marketing, Basic Fun! "We share Hasbro's passion for STRETCH ARMSTRONG and look forward to stretching the limits of this multigenerational phenomenon and creating new ways for kids to engage and play with their favorite action figures."
In addition to the iconic Stretch Armstrong character and his nemesis Vac-Man, Basic Fun! has partnered with several leading entertainment brands on a co-branded portfolio of licensed STRETCH ARMSTRONG-inspired licensed character action figures, as well.
"At Hasbro, we're always looking for ways to bring our brands to life for new generations of fans. STRETCH ARMSTRONG has always been a symbol of fun, imagination and endless possibilities. Alongside Basic Fun!, who has done an incredible job reviving classic Hasbro properties like LITE-BRITE and TONKA, we're proud to reintroduce this timeless character with fresh features that open new ways to play. We can't wait for kids to experience the fun of stretching, bending and creating their own epic adventures with this iconic hero," said Bradley Bowman, Senior Director, Licensed Consumer Products, Global Toy at Hasbro.
About Basic Fun, Inc.
Basic Fun! is a dynamic global designer and marketer of classic, innovative children's entertainment products which strive to bring smiles to people of all ages. The Company has renowned iconic brands and a broad product portfolio that are featured in over 50,000 brick and mortar locations and online retail distribution points by 2,500+ leading retailers, distributors, and family entertainment venues in over 60 countries worldwide. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play. Basic Fun!'s global headquarters is located in
About Hasbro
Hasbro is a leading game, licensing and toy company whose mission is to create joy and community through the magic of play. With over 100 years of expertise, Hasbro delivers groundbreaking play experiences for fans of all ages around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic brands and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
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SOURCE Basic Fun!
FAQ
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