Dragon Shield Announces New Licensing Agreement with Hasbro and Wizards of the Coast to Produce Official MAGIC: THE GATHERING Gaming Accessories
Rhea-AI Summary
Dragon Shield has announced a strategic licensing agreement with Hasbro (NASDAQ: HAS) and Wizards of the Coast to produce official MAGIC: THE GATHERING gaming accessories. The collaboration will launch with two distinct product series: the Legendary Series, featuring iconic creatures starting with The Ur-Dragon, and the Landfall Series, showcasing the five Tarkir: Dragonstorm fetch lands.
The first licensed products will debut at MagicCon: Atlanta, with worldwide retail availability planned for late 2025. The launch will include an exclusive "Dracogenesis" sleeve from the Tarkir Dragonstorm set to commemorate the partnership.
Positive
- Strategic partnership with industry leader Wizards of the Coast expands Dragon Shield's market presence
- Access to MAGIC: THE GATHERING's iconic intellectual property enhances product portfolio
- Worldwide retail distribution planned for late 2025 increases market reach
Negative
- None.
News Market Reaction – HAS
On the day this news was published, HAS gained 1.38%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
BRABRAND,
"Working with Hasbro and Wizards of the Coast marks an exciting new chapter for Dragon Shield," said Kevin Isaacson, CEO of Dragon Shield. "MAGIC: THE GATHERING has inspired players for decades, and this collaboration allows us to bring our passion for quality and design to a game and community we deeply admire."
The first products under the collaboration will debut in two distinct series that honor MAGIC's enduring legacy:
- The Legendary Series will feature some of the most iconic legendary creatures from MAGIC: THE GATHERING's history. Appropriately, the first Legendary Series sleeves will feature The Ur-Dragon as Dual Matte Art sleeves – a fan-favorite that embodies the timeless power and imagination the series seeks to honor.
- The Landfall Series draws inspiration from the landscapes that form the foundation of MAGIC: THE GATHERING. To launch the series, Dragon Shield will release a series of five Dual Matte Art sleeves featuring the five Tarkir: Dragonstorm fetch lands in their showcase forms, celebrating both the artistry and the gameplay significance that lands bring to MAGIC.
The first licensed MAGIC: THE GATHERING × Dragon Shield products will debut at MagicCon:
"Over the years, MAGIC: THE GATHERING has invited players into a world of strategy, imagination, and community," said Rebecca Shepard, Vice President of Franchise, MAGIC: THE GATHERING at Wizards of the Coast. "Dragon Shield is a trusted name among fans, and this collaboration ensures players can protect the game they love with accessories that celebrate the stories, legends, and artistry that make MAGIC legendary."
About Wizards of the Coast
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro's unparalleled portfolio of thousands of iconic marks.
Wizards' diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
About Dragon Shield
Dragon Shield is a leading global brand in the trading card game industry, specializing in premium accessories that protect, personalize, and enhance the player experience. Trusted by millions of fans worldwide, Dragon Shield products are celebrated for their exceptional durability, innovative design, and iconic artwork.
Deeply rooted in tabletop gaming culture, Dragon Shield collaborates with creators, retailers, and partners to deliver exceptional products for every level of play, from casual kitchen table games to local game store events and world championship tournaments. Dragon Shield is part of the Collēctīvus portfolio of consumer brands serving the global collectibles ecosystem.
Learn more at dragonshield.com or follow Dragon Shield on Instagram.
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SOURCE Dragon Shield
FAQ
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