Littlest Pet Shop and LIKE NASTYA, Global YouTube Sensation, Launch First-Ever Collab Collection at Global Retailers and Announce Special Event at Five Below in New York City
Hasbro expands its Littlest Pet Shop brand with a Like Nastya collaboration and in-store launch event at Five Below.
Rhea-AI Summary
Hasbro (HAS) is launching the first Littlest Pet Shop x Like Nastya toy collection at global retailers in fall 2026.
The LPS x Like Nastya collectibles, curated by YouTube creator Like Nastya and inspired by her life and favorite animals, include Five Below exclusives such as Pet Surprise single packs, exclusive Pet Nooks and DIY Bestie Bag Charms. To mark the debut, a special fan event will be held at the Five Below flagship store on 5th Avenue in New York City on Saturday, September 19, where attendees can be among the first to buy the collection.
The collaboration is part of the new World of LPS range, introducing over 125 new bobblin’ pets across four themed habitats: Glam Glacier, Cyberpet City, Furrytail Forest and Pawsville Plaza.
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Key Figures
- Like Nastya subscribers
- over 450 million subscribers
- Across 25 YouTube channels
- New pets
- over 125 new bobblin' pets
- World of LPS collection
- Special event date
- September 19
- Five Below flagship store in New York City
- YouTube channels
- 25 channels
- Like Nastya audience footprint
Key Terms
licensing agreement financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
The LPS x Like Nastya Collectibles, including several Five Below Exclusives, are part of the New "World of LPS" Designed to Expand Storytelling and Imaginative Play for Young Fans
Like Nastya, who has over 450 million subscribers across 25 YouTube channels, will be on hand to greet fans and introduce the LPS x Like Nastya collection, which she personally curated with inspiration from her life, passions, and favorite animals. Event attendees will have the opportunity to be among the first to purchase the LPS x Like Nastya Five Below collection, including Pet Surprise single packs, exclusive Pet Nooks, and DIY Bestie Bag Charms, which bring a creative twist to the popular bag décor craze.
Guests will also be able to enter a special sweepstakes for a chance to win a grand prize of VIP tickets to Like Nastya's
Customers will also be able to get a free LPS x Like Nastya Stylin' Kit at all Five Below locations while shopping the new collection on September 19, while supplies last.
"Working on this toy collection with Littlest Pet Shop has been so much fun! I still can't believe we're finally getting to share it with everyone!" said 12-year-old Like Nastya. "I loved seeing my ideas turn into real toys, and I'm so excited for my fans to play with them. I really hope they love them as much as I do!
The LPS x Like Nastya toys are part of the new World of LPS collection - the biggest introduction from the Littlest Pet Shop brand since its 2024 relaunch under a licensing agreement between Basic Fun!, a global marketer of toys and consumer products, and brand owner Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company.
Available this fall at all major toy retailers worldwide including Amazon, Target and Walmart, the World of LPS collection introduces over 125 new bobblin' pets from four distinct themed habitats. Glam Glacier is the sparkling arctic town with outdoor adventures, cute shops, and discos under the Northern Lights. Cyberpet City is the futuristic hub where pets zoom, party, and play with high-tech fun. Furrytail Forest is the whimsical land of glowing mushrooms, magical trails, and cozy hideaways. Pawsville Plaza is the center of the World of LPS, where pets snack, shop and play together, and where kids will discover the LPS x Like Nastya collaboration. The World of LPS offers new inspiration for creative expression and storytelling for young fans, as well as long-time LPS collectors.
For more information about the Littlest Pet Shop brand and product line, visit LittlestPetShop.com and follow the official @LittlestPetShop social channels, including Instagram and TikTok.
About Like Nastya
Like Nastya is the biggest kids' creator, with more than 450 million subscribers across 25 YouTube channels in 22 languages and more than 275 billion lifetime views. Since its launch in 2016, Like Nastya has evolved into a global family entertainment franchise spanning original digital content, music, live entertainment, consumer products, gaming, licensing, brand partnerships, and streaming distribution. Through inspiring storytelling and family-friendly experiences, the brand continues to entertain and connect with millions of children and families around the world every day.
About Basic Fun, Inc.
Basic Fun! is a dynamic global designer and marketer of classic, innovative children's entertainment products which strive to bring smiles to people of all ages. The Company has renowned iconic brands and a broad product portfolio that are featured in over 50,000 brick and mortar locations and online retail distribution points by 2,500+ leading retailers, distributors, and family entertainment venues in over 60 countries worldwide. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play. Basic Fun!'s global headquarters is located in
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
About Five Below
Five Below is a leading growth retailer offering trend right, extreme value, high-quality products loved by the kid and the kid in all of us. We believe life is better when customers are free to "let go & have fun" in an amazing experience filled with unlimited possibilities. With most items priced between
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SOURCE Basic Fun!
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When and where is the Littlest Pet Shop x Like Nastya launch event at Five Below?
The special launch event will take place on Saturday, September 19 at the Five Below flagship store on 5th Avenue in New York City. Like Nastya will attend to greet fans and introduce the LPS x Like Nastya collection.
What special promotions are tied to the LPS x Like Nastya launch at Five Below?
Event guests can enter a sweepstakes for a chance to win a grand prize of VIP tickets to Like Nastya’s Los Angeles concert in November, with details at like-nastya-sweepstakes.com. In addition, customers can receive a free LPS x Like Nastya Stylin’ Kit at all Five Below locations while shopping the new collection on September 19, while supplies last.
What is included in the new World of LPS collection that features the Like Nastya collaboration?
The World of LPS collection, available this fall at major toy retailers including Amazon, Target and Walmart, introduces over 125 new bobblin’ pets across four themed habitats: Glam Glacier, Cyberpet City, Furrytail Forest and Pawsville Plaza. The LPS x Like Nastya collaboration is discovered in Pawsville Plaza, the center of the World of LPS.