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Happy Belly Food Group Announces New Franchise Agreement and Real Estate Signed for Heal Wellness in Cochrane, Alberta

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Happy Belly Food Group (OTCQB: HBFGF) signed a franchise agreement and secured real estate for a new Heal Wellness location in Cochrane, Alberta, with opening slated for Q1 2026. The brand is a quick-service restaurant focused on smoothie bowls, açaí bowls, and smoothies.

Key facts: 27 Heal Wellness locations open, 168 in development, and Happy Belly has 626 contractually committed retail franchise locations across its portfolio. The announcement emphasizes asset-light, franchise-driven expansion and strategic real estate execution in a fast-growing market near Calgary.

Happy Belly Food Group (OTCQB: HBFGF) ha firmato un contratto di franchising e assicurato una proprietà per una nuova sede Heal Wellness a Cochrane, Alberta, con apertura prevista per Q1 2026. Il marchio è un ristorante fast-service focalizzato su bowl di smoothie, bowl di açai e smoothie.

Fatti chiave: 27 sedi Heal Wellness aperte, 168 in sviluppo, e Happy Belly ha 626 sedi in franchising retail contrattualmente impegnate in tutto il proprio portafoglio. L'annuncio enfatizza un'espansione legata al franchising, leggera in asset e l'esecuzione immobiliare strategica in un mercato in rapida crescita vicino a Calgary.

Happy Belly Food Group (OTCQB: HBFGF) firmó un acuerdo de franquicia y aseguró bienes raíces para una nueva ubicación de Heal Wellness en Cochrane, Alberta, con apertura prevista para Q1 2026. La marca es un restaurante de servicio rápido centrado en tazones de batidos, tazones de açai y batidos.

Datos clave: 27 ubicaciones de Heal Wellness abiertas, 168 en desarrollo, y Happy Belly tiene 626 ubicaciones de franquicia minorista contractualmente comprometidas en su portafolio. El anuncio enfatiza la expansión impulsada por franquicias ligeras en activos y la ejecución estratégica de bienes raíces en un mercado de rápido crecimiento cerca de Calgary.

Happy Belly Food Group (OTCQB: HBFGF)는 프랜차이즈 계약에 서명하고 코크런, 앨버타에 있는 새로운 Heal Wellness 매장의 부동산을 확보했으며, 개장은 2026년 1분기로 예정되어 있습니다. 브랜드는 스무디 볼, 아사이 볼, 스무디를 주력으로 하는 패스트서비스 레스토랑입니다.

주요 사실: 열려 있는 27개의 Heal Wellness 지점, 개발 중인 168개, 그리고 Happy Belly는 포트폴리오 전체에서 626건의 계약상 약정 소매 프랜차이즈 매장을 보유하고 있습니다. 발표는 자산 경량화, 프랜차이즈 주도 확장 및 캘거리 인근의 빠르게 성장하는 시장에서의 전략적 부동산 실행을 강조합니다.

Happy Belly Food Group (OTCQB: HBFGF) a signé un accord de franchise et sécurisé un bien immobilier pour une nouvelle localisation Heal Wellness à Cochrane, Alberta, dont l’ouverture est prévue pour Q1 2026. La marque est un restaurant à service rapide axé sur les bols de smoothie, les bols açai et les smoothies.

Points clés : 27 emplacements Heal Wellness ouverts, 168 en cours de développement, et Happy Belly dispose de 626 emplacements de franchise de détail contractuellement engagés dans l’ensemble de son portefeuille. L’annonce met en avant une expansion légère en actifs et axée sur la franchise, ainsi qu’une exécution immobilière stratégique dans un marché en forte croissance près de Calgary.

Happy Belly Food Group (OTCQB: HBFGF) hat eine Franchise-Vereinbarung unterzeichnet und Immobilien für einen neuen Heal Wellness-Standort in Cochrane, Alberta, gesichert, mit geplantem Eröffnungstermin im Q1 2026. Die Marke ist ein Fast-Service-Restaurant, das sich auf Smoothie-Bowls, Acai-Bowls und Smoothies konzentriert.

Wichtige Fakten: 27 Heal Wellness-Standorte geöffnet, 168 in Entwicklung, und Happy Belly hat 626 vertraglich zugesagte Einzelhandels-Franchise-Standorte in seinem Portfolio. Die Ankündigung betont eine asset-light, franchise-gesteuerte Expansion und eine strategische Immobilienumsetzung in einem schnell wachsenden Markt in der Nähe von Calgary.

Happy Belly Food Group (OTCQB: HBFGF) وقّعت اتفاقية امتياز وأمنت عقارًا لموقع جديد من Heal Wellness في كوكرين، ألبرتا، مع فتح مخطط له في الربع الأول من 2026. العلامة التجارية مطعم خدمة سريعة يركز على أطباق العصائر وأوعية الأاكا والسموذي.

حقائق رئيسية: 27 موقعًا لـ Heal Wellness مفتوح، و168 قيد التطوير، وتملك Happy Belly 626 موقع امتياز تجزئة تعاقدي في محفظتها. يبرز الإعلان التوسع المعتمد على الامتياز، وتطبيق عقاري إستراتيجي في سوق سريع النمو قرب كالجاري.

Happy Belly Food Group (OTCQB: HBFGF) 已签署特许经营协议并为位于科克伦、阿尔伯塔省的新 Heal Wellness 店铺、确保了房地产,计划于 2026 年第一季度 开业。该品牌是一个以果昔碗、巴西莓碗和果昔为主的快餐式餐厅。

关键信息:已开设 27 家 Heal Wellness 店铺,正在开发的有 168 家,Happy Belly 在其投资组合中拥有 626 个合同承诺的零售特许经营门店。公告强调以资产轻量化、特许经营驱动的扩张,以及在卡尔加里附近一个增长迅速的市场中的战略性地产执行。

Positive
  • 626 contractually committed franchise locations across portfolio
  • Heal Wellness: 27 locations open and 168 in development
  • New Cochrane location opening planned for Q1 2026
  • Asset-light growth via franchising and secured real estate
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - October 9, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the signing of a franchise agreement and secured real estate for Cochrane, Alberta -a key market within the Company's national expansion strategy. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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Happy Belly 1

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"With opening slated for Q1 2026, Cochrane represents a prime market for Heal Wellness, with its fast-growing population, active lifestyle culture, and strong community of families and professionals who value nutritious and convenient food options," said Sean Black, Chief Executive Officer of Happy Belly. "The signing of this new franchise agreement underscores the continued confidence franchise partners have in our scalable business model and the growing nationwide demand for our wellness-driven brand."

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Happy Belly 2

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Cochrane's unique demographic blend-anchored by young families, professionals, and outdoor enthusiasts-perfectly aligns with the Heal Wellness brand. As one of Alberta's fastest-growing towns, Cochrane offers an ideal balance of small-town charm and urban connectivity, attracting residents who lead active, health-focused lives. Its proximity to Calgary and the Rocky Mountains creates a dynamic market that values fresh, energizing, and wholesome dining options. This new Heal Wellness location will serve as a destination for both local residents and visitors seeking better-for-you food choices in a vibrant, fast-developing community.

Heal Wellness continues to accelerate its coast-to-coast expansion, further solidifying its growing position as Canada's leading smoothie bowl and wellness QSR brand. This latest signing highlights Happy Belly's ability to attract strong operators and execute disciplined, asset-light growth through its proven franchise system.

Heal Wellness was founded with a mission to deliver quick, fresh wellness foods that support busy, active lifestyles. The menu features a diverse range of smoothie bowls, smoothies, and super-seed grain bowls, each crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, and chia seeds. With 27 locations currently open and over 168 in development, Heal Wellness continues to gain momentum nationwide through consistent franchise growth and strategic real estate execution.

Happy Belly Food Group now has 626 contractually committed retail franchise locations across its portfolio of emerging brands-including Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others-in various stages of development, construction, and operation nationwide.

"We are just getting started," added Sean Black. "Our predictable and disciplined growth strategy continues to deliver measurable results as we expand our brands across Canada and create long-term value for our shareholders."

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Happy Belly Food Group

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/269774

FAQ

When will Happy Belly (HBFGF) open the new Heal Wellness in Cochrane, Alberta?

The Cochrane Heal Wellness location is slated to open in Q1 2026.

How many Heal Wellness locations does Happy Belly (HBFGF) currently have open and in development?

Heal Wellness has 27 locations open and 168 locations in development.

How many franchise locations is Happy Belly (HBFGF) contractually committed to across its portfolio?

Happy Belly reports 626 contractually committed retail franchise locations across its brands.

What type of menu will the Heal Wellness Cochrane location offer?

The Heal Wellness menu features smoothie bowls, açaí bowls, smoothies, and super-seed grain bowls using real fruit and superfoods.

What growth strategy does Happy Belly (HBFGF) emphasize with this Cochrane signing?

The company emphasizes disciplined, asset-light expansion through franchising and strategic real estate execution.
Happy Belly Food Group Inc

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