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Happy Belly Food Group Promotes Randall Papineau to President of Emerging Brands

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has promoted Randall Papineau from Brand President of iQ Foods to President of Emerging Brands, effective immediately. The promotion follows Papineau's successful track record in driving profitable growth and operational efficiency at iQ Foods.

In his expanded role, Papineau will oversee both iQ Foods and Smile Tiger Coffee Roasters brands, leveraging his previous experience as Vice President of Retail Operations at Balzac's Coffee. The appointment aligns with Happy Belly's strategic roadmap for 2025-2026, focusing on integrating and growing the Smile Tiger Coffee Roasters brand through organic growth and franchising.

As part of the appointment, Papineau has been granted 1,000,000 performance stock options exercisable at $1.14 per share, with vesting triggers tied to share price performance: 500,000 immediate, 250,000 at $1.50, and 250,000 at $2.00, all expiring June 2026.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha promosso Randall Papineau da Presidente del Marchio iQ Foods a Presidente dei Marchi Emergenti, con effetto immediato. La promozione arriva dopo il successo di Papineau nel guidare la crescita redditizia e l’efficienza operativa di iQ Foods.

Nel suo ruolo ampliato, Papineau supervisionerà sia i marchi iQ Foods che Smile Tiger Coffee Roasters, sfruttando la sua precedente esperienza come Vicepresidente delle Operazioni Retail presso Balzac's Coffee. Questa nomina è in linea con la roadmap strategica di Happy Belly per il 2025-2026, che punta a integrare e sviluppare il marchio Smile Tiger Coffee Roasters attraverso la crescita organica e il franchising.

Come parte della nomina, a Papineau sono state assegnate 1.000.000 di stock option legate alle performance, esercitabili a 1,14$ per azione, con condizioni di maturazione legate all’andamento del prezzo delle azioni: 500.000 immediatamente, 250.000 al raggiungimento di 1,50$, e 250.000 a 2,00$, tutte con scadenza a giugno 2026.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha ascendido a Randall Papineau de Presidente de Marca de iQ Foods a Presidente de Marcas Emergentes, con efecto inmediato. La promoción se produce tras el exitoso historial de Papineau en impulsar un crecimiento rentable y la eficiencia operativa en iQ Foods.

En su nuevo rol ampliado, Papineau supervisará las marcas iQ Foods y Smile Tiger Coffee Roasters, aprovechando su experiencia previa como Vicepresidente de Operaciones Minoristas en Balzac's Coffee. El nombramiento está alineado con la hoja de ruta estratégica de Happy Belly para 2025-2026, enfocada en integrar y hacer crecer la marca Smile Tiger Coffee Roasters mediante crecimiento orgánico y franquicias.

Como parte del nombramiento, a Papineau se le han otorgado 1.000.000 opciones sobre acciones por desempeño, ejercitables a $1.14 por acción, con condiciones de adquisición ligadas al rendimiento del precio de las acciones: 500.000 inmediatas, 250.000 al alcanzar $1.50, y 250.000 a $2.00, todas con vencimiento en junio de 2026.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF)는 Randall Papineau를 iQ Foods 브랜드 사장에서 신흥 브랜드 사장으로 즉시 승진시켰습니다. 이번 승진은 Papineau가 iQ Foods에서 수익성 있는 성장과 운영 효율성을 성공적으로 이끈 실적을 반영한 것입니다.

확대된 역할에서 Papineau는 iQ Foods와 Smile Tiger Coffee Roasters 브랜드를 모두 총괄하며, Balzac's Coffee에서 소매 운영 부사장으로 쌓은 경험을 활용할 예정입니다. 이번 임명은 2025-2026년 Happy Belly의 전략적 로드맵과 일치하며, Smile Tiger Coffee Roasters 브랜드를 유기적 성장과 프랜차이즈를 통해 통합 및 확장하는 데 중점을 둡니다.

임명의 일환으로 Papineau에게는 주가 성과에 연동된 1,000,000주의 성과 스톡옵션이 부여되었으며, 행사가격은 주당 $1.14입니다. 베스팅 조건은 주가에 따라 500,000주는 즉시, 250,000주는 $1.50 도달 시, 나머지 250,000주는 $2.00 도달 시이며, 모두 2026년 6월에 만료됩니다.

Happy Belly Food Group (CSE : HBFG) (OTCQB : HBFGF) a promu Randall Papineau, précédemment Président de la marque iQ Foods, au poste de Président des Marques Émergentes, avec effet immédiat. Cette promotion fait suite au succès de Papineau dans la stimulation d’une croissance rentable et d’une efficacité opérationnelle chez iQ Foods.

Dans son rôle élargi, Papineau supervisera les marques iQ Foods et Smile Tiger Coffee Roasters, s’appuyant sur son expérience antérieure en tant que Vice-Président des Opérations Retail chez Balzac's Coffee. Cette nomination s’inscrit dans la feuille de route stratégique de Happy Belly pour 2025-2026, axée sur l’intégration et le développement de la marque Smile Tiger Coffee Roasters via une croissance organique et la franchise.

Dans le cadre de cette nomination, Papineau s’est vu accorder 1 000 000 d’options d’achat d’actions liées à la performance, exerçables à 1,14 $ par action, avec des conditions d’acquisition dépendant de la performance du cours de l’action : 500 000 immédiatement, 250 000 à 1,50 $, et 250 000 à 2,00 $, toutes expirant en juin 2026.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat Randall Papineau mit sofortiger Wirkung vom Markenpräsidenten von iQ Foods zum Präsidenten für Emerging Brands befördert. Die Beförderung folgt auf Papineaus erfolgreiche Bilanz bei der Förderung profitablen Wachstums und operativer Effizienz bei iQ Foods.

In seiner erweiterten Rolle wird Papineau sowohl die Marken iQ Foods als auch Smile Tiger Coffee Roasters betreuen und dabei auf seine frühere Erfahrung als Vizepräsident für Einzelhandelsbetrieb bei Balzac's Coffee zurückgreifen. Die Ernennung steht im Einklang mit der strategischen Roadmap von Happy Belly für 2025-2026, die darauf abzielt, die Marke Smile Tiger Coffee Roasters durch organisches Wachstum und Franchising zu integrieren und auszubauen.

Im Rahmen der Ernennung wurden Papineau 1.000.000 leistungsabhängige Aktienoptionen gewährt, die zu einem Ausübungspreis von 1,14 $ pro Aktie ausgeübt werden können, mit Vesting-Bedingungen, die an die Kursentwicklung der Aktie gekoppelt sind: 500.000 sofort, 250.000 bei 1,50 $ und 250.000 bei 2,00 $, alle mit Ablaufdatum Juni 2026.

Positive
  • Consecutive months of profitable growth and operational efficiency at iQ Foods
  • Strategic expansion of Smile Tiger Coffee Roasters through organic growth and franchising
  • Asset-light franchise model enabling accelerated growth across brands
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - April 16, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is proud to announce the promotion of Randall Papineau from Brand President of iQ Foods to President of Emerging Brands of Happy Belly, effective immediately.

"I am very thankful for the opportunity to work with Randall again. His hands-on approach has been key in transforming our operational strategies of iQ Foods and contributing to our continued success," said Sean Black, Chief Executive Officer of Happy Belly. "Previously in my career we were partners with Recipe Unlimited in Fresh Restaurants which is now owned by Fairfax Financial. Randall previously joined us at Fresh Restaurants and quickly took over leading that brands growth. He did an incredible job with the people, product and driving profitability of Fresh, and as brand president of iQ Foods for Happy Belly he has done a tremendous job with consecutive back-to-back months of profitable growth and operational efficiency. He has directly increased unit profitability and optimized our brands operations. As a direct result of Randall exceeding expectations, and his deep experience with coffee brands, we have now intrusted Randall to oversee our emerging Smile Tiger Coffee Roasters brand in additional to iQ Foods."

"With a proven track record in building strong brands, teams, and profitable operations, Randall's entrepreneurial mindset and hands-on approach make him a perfect fit for leading our emerging brands division at Happy Belly. His leadership experience in the coffee industry, notably as Vice President of Retail Operations at Balzac's Coffee, aligns seamlessly with our strategic roadmap for 2025-2026 of integrating and growing our Smile Tiger Coffee Roasters brand both organically within our existing brands service offerings, but through franchising as well. Randall's leadership will be instrumental in scaling our emerging brands vertical and advancing our strategic roadmap for 2025-2026, driving significant growth for IQ Foods and Smile Tiger.

"Randall's leadership has been pivotal during a time of significant corporate growth for Happy Belly. Randall brings the right mix of operational excellence, culture, and entrepreneurial spirit to Happy Belly. His promotion is a testament to his outstanding leadership and dedication. As we expand our iQ Foods retail presence, along side our Smile Tiger Coffee presence, Randall is the perfect choice to lead both brands."

"In his new role, Randall will oversee the end-to-end operations for Happy Belly's emerging brands division, both corporate and franchised, ensuring alignment with our overall strategic objectives. He will lead initiatives to optimize operational systems, drive profitability, and deliver an exceptional guest experience across our portfolio of brands."

"Our asset-light franchise model enables Happy Belly to continue accelerating growth across all our brands. With a strong foundation, strategic leadership, and a dedicated franchise support system, we are well-positioned to drive sustained success in the Canadian QSR market. This is another step forward in our mission to become a predictable and disciplined growth company, Canada's leading restaurant consolidator."

We are just getting started.

Additional Updates:
The Company announces that it has granted 1,000,000 performance stock options (the "Options") to Randall Papineau in accordance with its Option Plan. The Options are exercisable at $1.14 per common share (the "Shares") and are subject to the following vesting triggers, aligning the performance Options to the board performance warrants earning out at $2.00/share of Happy Belly Shares, all expiring June 2026.

These Options shall vest as follows:

OptionsVesting Trigger
500,000Immediate
250,000$1.50
250,000$2.00

 

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a dynamic multi-branded restaurant company focused on acquiring and scaling emerging food brands across Canada. With a robust portfolio of brands Happy Belly is dedicated to delivering quality, efficiency, and exceptional customer experiences nationwide.

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Happy Belly Food Group Inc.

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www:
www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/248713

FAQ

What are the vesting conditions for HBFGF's new stock options granted to Randall Papineau?

The 1,000,000 options vest in three tranches: 500,000 immediately, 250,000 at $1.50 share price, and 250,000 at $2.00 share price, expiring June 2026.

How has Randall Papineau's performance impacted HBFGF's iQ Foods operations?

Papineau achieved consecutive months of profitable growth and operational efficiency at iQ Foods, increasing unit profitability and optimizing brand operations.

What is HBFGF's strategic plan for Smile Tiger Coffee Roasters in 2025-2026?

Happy Belly plans to integrate and grow Smile Tiger Coffee Roasters through organic growth within existing brands and through franchising.

What will be Randall Papineau's responsibilities as HBFGF's President of Emerging Brands?

Papineau will oversee end-to-end operations for both corporate and franchised emerging brands, focusing on operational systems optimization, profitability, and guest experience.
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Packaged Foods
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