Happy Belly Food Group's Heal Wellness QSR Announces the Signing of 1st Real-Estate Location in Montreal, Quebec
Happy Belly Food Group (OTCQB: HBFGF) has announced that its QSR brand Heal Wellness has secured its first real estate location in Montreal, Quebec at 6985 Boul. Décarie. The location is targeted to open in Q1 2026.
Heal Wellness, specializing in smoothie bowls, açaí bowls, and smoothies, is expanding its presence with 27 current locations and 168 more in development. This expansion is part of Happy Belly's broader growth strategy, which includes 626 contractually committed retail franchise locations across all its emerging brands portfolio.
The Montreal location represents a strategic entry into Quebec, which the company identifies as a priority growth market, demonstrating the company's commitment to nationwide expansion.
- Strong franchise growth with 27 existing locations and 168 in development for Heal Wellness brand
- Extensive development pipeline with 626 contractually committed retail franchise locations across all brands
- Strategic expansion into Quebec market with strong local partnerships
- New location not opening until Q1 2026, indicating extended timeline for revenue generation
- Significant execution risk in managing large number of planned franchise locations
Toronto, Ontario--(Newsfile Corp. - October 1, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce that Heal Wellness has signed a real-estate location in Montreal, Quebec. The location will be at 6985 Boul. Décarie, Montréal, with a targeted opening in Q1 2026. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.
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"Heal Wellness has taken another major step forward in its coast-to-coast expansion with the signing of its first real-estate location in Quebec, a province that represents an important growth market for Happy Belly Food Group. With multiple franchise partners now committed in the region, Heal is beginning to establish its footprint and showcase the strength of our ability to launch and scale emerging brands in new territories. Together with our other concepts such as Rosie's Burgers and Yolks Breakfast, this milestone demonstrates the continued success of Happy Belly's strategy in bringing exciting restaurant brands to Canadians nationwide," said Sean Black, Chief Executive Officer of Happy Belly.
"Quebec is a priority growth market for Heal Wellness, and the signing of our first real-estate location reflects the strong confidence entrepreneurs have in both our brand and our scalable franchise model. By working with area developers who possess deep local expertise, we are positioning Heal for long-term success in the province. Today's announcement is not only validation of our growth model, but also another step toward realizing our vision of making Heal Wellness North America's leading smoothie bowl chain, measured both by scale and strong unit economics. With 27 locations already operating and 168 more in development, this is only the beginning of our journey with Heal as we have many more openings still to come in 2025."
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"Happy Belly currently has 626 contractually committed retail franchise locations from area developers across all emerging brands in the Happy Belly Food Group portfolio including those in development, under construction or already open. We are working to actively expand this pipeline significantly in the back half of 2025 & 2026 with our disciplined approach to growth.
"We are just getting started", said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
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Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/268691
FAQ
When will Heal Wellness open its first Montreal location (HBFGF)?
How many locations does Heal Wellness currently operate and have in development?
What is Happy Belly Food Group's (HBFGF) total franchise commitment across all brands?
What type of restaurant is Heal Wellness?
Why is Quebec important for Happy Belly Food Group's expansion?
