Happy Belly Food Group's Heal Wellness QSR Announces the Signing of a Franchise Agreement and Real-Estate Location in Calgary's Britannia Neighborhood, Alberta
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of a new franchise agreement for its Heal Wellness QSR brand in Calgary's Britannia neighborhood. This marks the 7th location in Calgary and 10th in Alberta, part of a committed 15-unit expansion across the province.
The new location, situated off Elbow Drive, will open in Q4 2025. Notably, Heal Wellness has secured 195 units under development agreements nationwide, while Happy Belly's total portfolio comprises 616 retail locations under contract. The company is executing a combined corporate and franchised store growth strategy, with multiple stores under construction set to open throughout 2025.
The Britannia location was strategically chosen for its mix of residential and commercial areas, ensuring steady foot traffic from health-conscious local residents and office workers.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato la firma di un nuovo contratto di franchising per il marchio Heal Wellness QSR nel quartiere Britannia di Calgary. Si tratta della 7ª sede a Calgary e della 10ª in Alberta, parte di un'espansione confermata di 15 unità nella provincia.
La nuova sede, situata nei pressi di Elbow Drive, aprirà nel 4° trimestre 2025. In particolare, Heal Wellness ha messo sotto accordo di sviluppo 195 unità a livello nazionale, mentre il portafoglio complessivo di Happy Belly conta 616 punti vendita contrattualizzati. L'azienda sta attuando una strategia di crescita combinata tra sedi corporate e in franchising, con più punti vendita in costruzione previsti in apertura durante il 2025.
La scelta di Britannia è stata strategica per la sua combinazione di aree residenziali e commerciali, che garantisce un flusso costante di clienti attenti alla salute, sia residenti locali sia lavoratori d'ufficio.
Happy Belly Food Group (OTCQB: HBFGF) anunció la firma de un nuevo contrato de franquicia para su marca Heal Wellness QSR en el barrio Britannia de Calgary. Se trata de la 7.ª ubicación en Calgary y la 10.ª en Alberta, dentro de una expansión comprometida de 15 unidades en la provincia.
La nueva ubicación, situada junto a Elbow Drive, abrirá en el cuarto trimestre de 2025. Cabe destacar que Heal Wellness ha asegurado 195 unidades bajo acuerdos de desarrollo a nivel nacional, mientras que la cartera total de Happy Belly comprende 616 locales comerciales contratados. La compañía está ejecutando una estrategia combinada de crecimiento con tiendas corporativas y franquiciadas, y varios locales en construcción tienen prevista su apertura a lo largo de 2025.
La ubicación en Britannia se eligió estratégicamente por su mezcla de zonas residenciales y comerciales, lo que garantiza un flujo constante de público formado por residentes locales preocupados por la salud y trabajadores de oficina.
Happy Belly Food Group (OTCQB: HBFGF)가 캘거리 브리태니아(Britannia) 지역에 있는 Heal Wellness QSR 브랜드의 신규 프랜차이즈 계약 체결을 발표했습니다. 이번 지점은 캘거리에서 7번째, 앨버타주에서 10번째 지점으로, 주 전역에 걸친 15개 점포 확장 계획의 일부입니다.
해당 매장은 Elbow Drive 인근에 위치하며 2025년 4분기에 개점할 예정입니다. 특히 Heal Wellness는 전국적으로 195개 유닛을 개발계약 하에 확보했으며, Happy Belly의 전체 포트폴리오는 계약된 소매점 616곳을 포함하고 있습니다. 회사는 직영 매장과 가맹 매장을 병행하는 성장 전략을 실행 중이며, 여러 매장이 건설 중으로 2025년 중 순차적으로 개점할 예정입니다.
브리태니아 선정은 주거지와 상업지구가 혼합된 입지 특성상 건강을 중시하는 지역 주민들과 사무직 근로자들로부터 안정적인 유동인구를 확보할 수 있기 때문입니다.
Happy Belly Food Group (OTCQB: HBFGF) a annoncé la signature d'un nouveau contrat de franchise pour sa marque Heal Wellness QSR dans le quartier Britannia de Calgary. Il s'agit du 7e emplacement à Calgary et du 10e en Alberta, faisant partie d'une expansion engagée de 15 unités dans la province.
Le nouvel établissement, situé près d'Elbow Drive, ouvrira au 4e trimestre 2025. Notamment, Heal Wellness a sécurisé 195 unités sous accords de développement à l'échelle nationale, tandis que le portefeuille total de Happy Belly comprend 616 points de vente sous contrat. L'entreprise met en œuvre une stratégie de croissance combinant magasins corporate et franchisés, avec plusieurs points de vente en construction prévus pour ouverture tout au long de 2025.
Le choix de Britannia est stratégique en raison de sa mixité résidentielle et commerciale, garantissant un flux régulier de clients soucieux de leur santé, qu'ils soient habitants du quartier ou employés de bureaux.
Happy Belly Food Group (OTCQB: HBFGF) hat den Abschluss eines neuen Franchisevertrags für seine Marke Heal Wellness QSR im Britannia-Viertel von Calgary bekannt gegeben. Es handelt sich um den 7. Standort in Calgary und den 10. in Alberta, im Rahmen einer zugesagten Expansion von 15 Einheiten in der Provinz.
Der neue Standort, nahe der Elbow Drive, soll im 4. Quartal 2025 eröffnen. Bemerkenswert ist, dass Heal Wellness landesweit 195 Einheiten unter Entwicklungsvereinbarungen gesichert hat, während das Gesamtportfolio von Happy Belly 616 vertraglich gebundene Einzelhandelsstandorte umfasst. Das Unternehmen verfolgt eine kombinierte Wachstumsstrategie aus eigenen und franchisegeführten Filialen; mehrere Standorte sind im Bau und sollen im Laufe des Jahres 2025 eröffnen.
Der Standort Britannia wurde aufgrund seiner Mischung aus Wohn- und Geschäftsbereichen strategisch gewählt, da dies einen stetigen Kundenzustrom von gesundheitsbewussten Anwohnern und Büroangestellten gewährleistet.
- Strong franchise growth with 195 Heal Wellness units secured under development agreements nationwide
- Total portfolio of 616 retail locations under contract across all brands
- Successful multi-unit operator expansion with existing franchisees increasing their ownership
- First-mover advantage in chosen markets with presence across multiple provinces
- Significant execution risk with large number of planned locations requiring successful rollout
- Heavy reliance on franchise model for expansion
Toronto, Ontario--(Newsfile Corp. - August 14, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce the signing of a franchise agreement with a multi-unit operator, who has secured a real estate location in Calgary's Britannia neighborhood. This site will mark their 7th location in Calgary and 10th in Alberta, part of a committed 15-unit expansion across the province. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
Happy Belly 1
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"Following yesterday's announcement of our newest corporate store, we are excited to share that a franchise agreement has been signed for a new location, bringing Heal Wellness' presence in Alberta to 11 locations. Both the corporate and franchised locations are scheduled to open in Q4 of this year, with several additional stores currently under construction and set to open throughout 2025," said Sean Black, Chief Executive Officer of Happy Belly. "The strong momentum behind Heal Wellness—and across the wider Happy Belly portfolio of emerging brands—continues to build as we expand rapidly through a combination of corporate and franchised store growth. Our disciplined approach, blending organic expansion with strategic acquisitions, is driving measurable results and reinforcing the scalability of our brands."
"What's especially exciting is that customers from coast to coast are beginning to recognize Heal as Canada's first truly national smoothie bowl brand. We're seeing growing brand awareness and loyalty in every new market we enter, validating our vision and reinforcing the strength of our franchise system. Franchisees are demonstrating strong confidence in the brand, with many current partners moving into multi-unit ownership, and existing multi-unit owners continuing to grow their portfolios with additional locations. This shows tremendous trust in our brands and our operational model. This strong franchise engagement, paired with our scalable and asset-light approach, continues to unlock value for our stakeholders. For our investors, this rollout is a clear signal of our long-term growth trajectory and our commitment to building a leading force in the Canadian QSR landscape.
"This new location off Elbow Drive, showcases the neighborhood of Britannia through its mix of residential and commercial areas, providing a steady flow of both local residents and office workers seeking fresh, convenient, and healthy dining options. Its proximity to bustling retail streets and nearby amenities ensures strong foot traffic, while the community's active lifestyle and health-conscious demographic align perfectly with the wellness-focused menu of acai and smoothie bowls. Additionally, Britannia benefits from easy accessibility and visibility, making it an ideal spot to build brand awareness, attract repeat customers, and establish a loyal local following."
Happy Belly 2
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"Heal's first-mover advantage in our chosen markets has enabled us to experience significant growth with units under construction in Alberta, Ontario and P.E.I. Supported by 195 units for Heal Wellness already secured under development agreements stretching coast to coast we have set the stage for continued, predictable expansion for Heal.
"The Happy Belly portfolio has 616 retail locations under contract-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026.
"We are just getting started," said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly 3
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us, please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/262470
FAQ
How many Heal Wellness locations does Happy Belly Food Group (HBFGF) have planned in Alberta?
What is the total number of retail locations under contract for Happy Belly Food Group?
When will the new Heal Wellness location in Calgary's Britannia neighborhood open?
How many Heal Wellness units are secured under development agreements?
Where is the new Heal Wellness location in Calgary situated?
