Happy Belly Food Group's Heal Wellness Secures Real-Estate Location in Downtown Oakville, Ontario
Happy Belly Food Group (OTCQB: HBFGF) has announced that its Heal Wellness brand has secured a new location in downtown Oakville, Ontario, marking the brand's 8th corporate store. The expansion represents the company's disciplined organic growth strategy, utilizing free cash flow to compound growth while focusing on Return on Invested Capital (ROIC).
Heal Wellness, specializing in smoothie bowls, acai bowls, and smoothies, has secured 195 units through national development agreements. The broader Happy Belly portfolio now encompasses 616 contractually committed retail locations across various stages of development. The downtown Oakville location was chosen for its health-conscious community, strong foot traffic, and alignment with the brand's wellness-focused offerings.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato che il suo marchio Heal Wellness ha ottenuto una nuova sede nel centro di Oakville, Ontario, segnando l'8° negozio aziendale del brand. L'espansione riflette la strategia di crescita organica disciplinata della società, che sfrutta il flusso di cassa disponibile per far crescere l'attività in modo composito, concentrandosi sul Rendimento del Capitale Investito (ROIC).
Heal Wellness, specializzata in smoothie bowl, acai bowl e frullati, ha assicurato 195 unità tramite accordi di sviluppo nazionali. Il portafoglio più ampio di Happy Belly comprende ora 616 punti vendita contrattualmente impegnati in varie fasi di sviluppo. La sede del centro di Oakville è stata scelta per la sua comunità sensibile al benessere, l'elevato passaggio pedonale e l'allineamento con l'offerta orientata alla salute del marchio.
Happy Belly Food Group (OTCQB: HBFGF) ha anunciado que su marca Heal Wellness ha asegurado una nueva ubicación en el centro de Oakville, Ontario, marcando la 8.ª tienda corporativa de la marca. La expansión representa la estrategia disciplinada de crecimiento orgánico de la compañía, que utiliza el flujo de caja libre para potenciar el crecimiento y se centra en el Retorno sobre el Capital Invertido (ROIC).
Heal Wellness, especializada en smoothie bowls, acai bowls y batidos, ha asegurado 195 unidades mediante acuerdos de desarrollo nacionales. La cartera más amplia de Happy Belly ahora abarca 616 ubicaciones minoristas comprometidas contractualmente en distintas fases de desarrollo. La ubicación en el centro de Oakville se eligió por su comunidad orientada a la salud, el fuerte tránsito peatonal y su alineación con la oferta de bienestar de la marca.
Happy Belly Food Group (OTCQB: HBFGF)는 자사 브랜드 Heal Wellness가 온타리오주 오크빌 시내에 새로운 매장을 확보해 브랜드의 8번째 직영 매장이 되었다고 발표했습니다. 이번 확장은 잉여현금흐름을 활용해 성장을 복리로 이어가고, 투자자본수익률(ROIC)에 집중하는 회사의 엄격한 유기적 성장 전략을 반영합니다.
스무디볼, 아사이볼, 스무디를 전문으로 하는 Heal Wellness는 전국 개발 협약을 통해 195개 매장을 확보했습니다. Happy Belly의 전체 포트폴리오에는 현재 다양한 개발 단계에 있는 계약상 확보된 소매점 616곳이 포함됩니다. 오크빌 시내 매장은 건강을 중시하는 지역사회, 많은 유동인구, 브랜드의 웰니스 지향 제품과의 적합성을 고려해 선택되었습니다.
Happy Belly Food Group (OTCQB: HBFGF) a annoncé que sa marque Heal Wellness a obtenu un nouvel emplacement au centre-ville d'Oakville, en Ontario, marquant le 8e magasin d'entreprise de la marque. Cette expansion illustre la stratégie disciplinée de croissance organique de la société, qui utilise les flux de trésorerie libres pour amplifier la croissance tout en se concentrant sur le rendement du capital investi (ROIC).
Heal Wellness, spécialisée dans les smoothie bowls, les bols d'açaï et les smoothies, a obtenu 195 unités via des accords de développement nationaux. Le portefeuille élargi de Happy Belly comprend désormais 616 emplacements de détail contractuellement engagés à différents stades de développement. L'emplacement du centre-ville d'Oakville a été choisi pour sa population soucieuse de santé, son fort trafic piétonnier et sa cohérence avec l'offre axée sur le bien‑être de la marque.
Happy Belly Food Group (OTCQB: HBFGF) hat angekündigt, dass seine Marke Heal Wellness einen neuen Standort in der Innenstadt von Oakville, Ontario, gesichert hat und damit die 8. Filiale des Unternehmens eröffnet wurde. Die Expansion steht für die disziplinierte Strategie des organischen Wachstums, bei der freier Cashflow genutzt wird, um Wachstum zu verstärken, und der Fokus auf der Rendite auf das investierte Kapital (ROIC) liegt.
Heal Wellness, spezialisiert auf Smoothie Bowls, Acai Bowls und Smoothies, hat 195 Einheiten im Rahmen nationaler Entwicklungsvereinbarungen gesichert. Das erweiterte Portfolio von Happy Belly umfasst nun 616 vertraglich zugesicherte Einzelhandelsstandorte in verschiedenen Entwicklungsstadien. Der Standort in der Innenstadt von Oakville wurde wegen der gesundheitsbewussten Gemeinde, der hohen Fußgängerfrequenz und der Übereinstimmung mit dem wellnessorientierten Angebot der Marke ausgewählt.
- Secured 195 units through national development agreements for Heal Wellness brand
- Total portfolio includes 616 contractually committed retail locations
- Expansion funded through free cash flow, demonstrating financial sustainability
- Strategic location in affluent, health-conscious downtown Oakville market
- None.
Toronto, Ontario--(Newsfile Corp. - August 13, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its Heal Wellness brand has secured a real estate location in downtown Oakville, Ontario, with plans to open the 8th corporate store for the brand. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
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"Securing our next corporate store location is an example of Happy Belly exercising its disciplined organic growth model, using free cash flow from our brand to compound growth. With a focus on (ROIC) Return on Invested Capital we believe this was the right time and location to accelerate our corporate store count. Capital allocation across our brand portfolio is critical as we look to accelerate our growth and maximize returns for our shareholders", said Sean Black, Chief Executive Officer of Happy Belly Food Group. We believe having a disciplined approach to growth by using both our corporate and franchised locations will establish Heal Wellness as the leading smoothie bowl brand in Canada."
"Heal is building strong momentum, expanding its development pipeline with a consistent flow of franchise agreements and strategic real estate acquisitions nationwide. Striking the right balance between corporate and franchised locations remains a key metric as we grow our national footprint. Rapidly positioning itself as Canada's first genuine coast-to-coast smoothie bowl brand, Heal is gaining significant traction in emerging markets while cultivating loyal customers and enhancing brand awareness—reinforcing our long-term vision and the strength of our brand model."
"We believe downtown Oakville, with its vibrant, health-conscious community and strong foot traffic from both residents and visitors will make this location a perfect fit for Heal. The surrounding area boasts a mix of upscale shops, cafes, and fitness studios that attract a demographic focused on wellness and nutritious lifestyle choices, perfectly aligning with the fresh and wholesome offerings of Heal's acai bowls and smoothies. Additionally, its picturesque lakeside setting and active outdoor culture encourage healthy eating habits, making it a natural fit for a health-focused quick-service restaurant. With excellent accessibility and a growing demand for convenient, nutritious options, downtown Oakville presents a prime opportunity for Heal to grow its customer base."
Happy Belly 2
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"Heal Wellness is rapidly gaining national brand recognition, establishing itself as Canada's first true coast-to-coast smoothie bowl brand as it gains traction across new markets, building customer loyalty and brand visibility at an impressive pace—further validating our long-term vision and the strength of our franchise model. With 195 units secured through national development agreements—Heal is delivering on its promise of scalable, asset-light expansion while deepening customer loyalty and market presence. Our progress reinforces our expansion strategy while generating long-term value creation for our shareholders."
"The broader Happy Belly portfolio now boasts 616 contractually committed retail locations across various stages of development, construction, and operation. This momentum—fueled by a proven franchise model, experienced operators, and strategic site selection—is translating into meaningful and shareholder value. As we scale nationally with a repeatable, asset-light framework, we are laying the foundation for sustained and predictable growth across our entire brand ecosystem through 2026 and beyond."
"We are just getting started," said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly 3
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Sean Black
Co-Founder, Chief Executive Officer
Shawn Moniz
Co-Founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/262345
FAQ
How many stores will Heal Wellness have after opening the new Oakville location?
How many total committed retail locations does Happy Belly Food Group (HBFGF) have in development?
How many units has Heal Wellness secured through national development agreements?
Why did Happy Belly choose downtown Oakville for the new Heal Wellness location?
What is Happy Belly Food Group's growth strategy for Heal Wellness?
