Happy Belly Food Group's Heal Wellness Signs Multi-Unit Agreement for Central Alberta and Secures First Real-Estate Location in Red Deer, Alberta
Happy Belly Food Group (OTCQB: HBFGF) has announced that its Heal Wellness brand has secured its first location in Red Deer, Alberta as part of a multi-unit franchise agreement for three locations in central Alberta. Heal Wellness, specializing in smoothie bowls, acai bowls, and smoothies, is expanding its presence in Western Canada.
The company has secured 195 units through national development agreements for Heal Wellness, positioning it to become Canada's first coast-to-coast smoothie bowl brand. The broader Happy Belly portfolio now includes 616 contractually committed retail locations across various stages of development, construction, and operation, demonstrating significant progress in their asset-light expansion strategy.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato che il suo marchio Heal Wellness ha ottenuto la sua prima sede a Red Deer, Alberta, nell'ambito di un accordo di franchising multi-unità per tre punti vendita nel centro dell'Alberta. Heal Wellness, specializzata in smoothie bowl, acai bowl e frullati, sta ampliando la sua presenza nell'ovest del Canada.
L'azienda ha assicurato 195 unità attraverso accordi di sviluppo nazionali per Heal Wellness, posizionandosi per diventare il primo marchio di smoothie bowl da costa a costa in Canada. Il portafoglio più ampio di Happy Belly comprende ora 616 punti vendita contrattualmente impegnati in varie fasi di sviluppo, costruzione e operatività, dimostrando notevoli progressi nella loro strategia di espansione asset-light.
Happy Belly Food Group (OTCQB: HBFGF) ha anunciado que su marca Heal Wellness ha asegurado su primera ubicación en Red Deer, Alberta como parte de un acuerdo de franquicia multiunidad para tres locales en el centro de Alberta. Heal Wellness, especializada en smoothie bowls, acai bowls y batidos, está ampliando su presencia en el oeste de Canadá.
La compañía ha obtenido 195 unidades mediante acuerdos de desarrollo nacionales para Heal Wellness, posicionándose para convertirse en la primera marca de smoothie bowls de costa a costa en Canadá. La cartera más amplia de Happy Belly incluye ahora 616 locales comerciales comprometidos contractualmente en diversas fases de desarrollo, construcción y operación, demostrando un avance significativo en su estrategia de expansión asset-light.
Happy Belly Food Group (OTCQB: HBFGF)는 자사 브랜드 Heal Wellness가 앨버타주 Red Deer에 첫 매장을 확보했다고 발표했습니다. 이는 중앙 앨버타에 세 곳을 개설하는 다점 프랜차이즈 계약의 일환입니다. Heal Wellness는 스무디볼, 아사이볼, 스무디를 전문으로 하며 캐나다 서부에서 입지를 확장하고 있습니다.
회사는 Heal Wellness를 위해 전국 개발 계약을 통해 195개 유닛을 확보해 캐나다 최초의 전국(코스트투코스트) 스무디볼 브랜드로 자리매김할 전망입니다. Happy Belly의 포트폴리오 전체에는 현재 개발·건설·운영의 여러 단계에 걸쳐 계약상 의무가 확정된 616개 소매점이 포함되어 있어 자산 경량화(asset-light) 확장 전략에서 큰 진전을 보이고 있습니다.
Happy Belly Food Group (OTCQB: HBFGF) a annoncé que sa marque Heal Wellness a obtenu son premier emplacement à Red Deer, Alberta, dans le cadre d'un accord de franchise multi‑unités pour trois sites au centre de l'Alberta. Heal Wellness, spécialisée dans les smoothie bowls, acai bowls et smoothies, étend sa présence dans l'Ouest canadien.
La société a sécurisé 195 unités via des accords de développement nationaux pour Heal Wellness, se positionnant pour devenir la première marque de smoothie bowls d'un océan à l'autre au Canada. Le portefeuille élargi de Happy Belly comprend désormais 616 points de vente contractuellement engagés à différents stades de développement, de construction et d'exploitation, témoignant de progrès significatifs dans sa stratégie d'expansion asset-light.
Happy Belly Food Group (OTCQB: HBFGF) hat bekanntgegeben, dass seine Marke Heal Wellness ihren ersten Standort in Red Deer, Alberta gesichert hat – im Rahmen eines Multi-Unit-Franchisevertrags für drei Standorte in Zentral-Alberta. Heal Wellness, spezialisiert auf Smoothie Bowls, Acai Bowls und Smoothies, baut seine Präsenz in Westkanada aus.
Das Unternehmen hat 195 Einheiten durch nationale Entwicklungsvereinbarungen für Heal Wellness gesichert und bringt sich damit in Position, die erste landesweite (coast-to-coast) Smoothie-Bowl-Marke Kanadas zu werden. Das erweiterte Portfolio von Happy Belly umfasst nun 616 vertraglich zugesicherte Einzelhandelsstandorte in unterschiedlichen Entwicklungs-, Bau- und Betriebsphasen und zeigt damit deutliche Fortschritte seiner asset-light-Wachstumsstrategie.
- Secured multi-unit franchise agreement for 3 locations in central Alberta
- 195 units secured through national development agreements for Heal Wellness brand
- Total portfolio includes 616 contractually committed retail locations
- Asset-light expansion model reduces capital requirements
- Most locations still in development phase, not yet generating revenue
- Significant execution risk in managing rapid nationwide expansion
Toronto, Ontario--(Newsfile Corp. - August 12, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its Heal Wellness brand has secured a prime real estate location in Red Deer, Alberta, marking the first site for a franchisee who has committed to a multi-unit agreement for three locations in central Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
Happy Belly 1
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"Securing our first real estate location for Heal in Red Deer reflects our growing footprint in Western Canada and is the start of our expansion in central Alberta. Supported by a committed franchise partner, this multi-unit franchise agreement shows the strong confidence in our brand's scalable business model and increasing market demand. Heal continues to gain momentum, expanding its development pipeline through a consistent flow of franchise agreements and strategic real estate location signings nationwide. We are excited to bring our fresh menu offerings to this vibrant community as we advance our mission to build Canada's leading portfolio of emerging food brands," said Sean Black, Chief Executive Officer of Happy Belly Food Group.
Happy Belly 2
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"As we are in the second half of 2025 and planning for 2026, Happy Belly remains focused on accelerating growth through both organic development and strategic acquisitions. Heal Wellness is rapidly gaining national brand recognition, establishing itself as Canada's first true coast-to-coast smoothie bowl brand as it gains traction across new markets, building customer loyalty and brand visibility at an impressive pace-further validating our long-term vision and the strength of our franchise model. With 195 units secured through national development agreements-Heal is delivering on its promise of scalable, asset-light expansion while deepening customer loyalty and market presence. Our progress reinforces our expansion strategy while generating long-term value creation for our shareholders. Our vision remains clear-to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada."
"The broader Happy Belly portfolio now boasts 616 contractually committed retail locations across various stages of development, construction, and operation. This momentum-fueled by a proven franchise model, experienced operators, and strategic site selection-is translating into meaningful and shareholder value. As we scale nationally with a repeatable, asset-light framework, we are laying the foundation for sustained and predictable growth across our entire brand ecosystem through 2026 and beyond."
"We are just getting started," said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
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Sean Black
Co-Founder, Chief Executive Officer
Shawn Moniz
Co-Founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/262162
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