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Happy Belly Food Group's Heal Wellness Signs Real-Estate Location with Muli-Unit Franchisee at Victoria's University Heights

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Happy Belly Food Group (OTCQB: HBFGF) has secured its first Heal Wellness location at University Heights Shopping Centre near the University of Victoria, marking the initial step in their 5-store franchise expansion on Vancouver Island. Construction will commence in Q1 2026 for this quick-service restaurant specializing in smoothie bowls, açaí bowls, and smoothies.

The company strategically chose Vancouver Island for its health-conscious population, active lifestyle, and tourism industry. This location is part of Happy Belly's broader expansion strategy, with 616 retail locations currently under contract across their portfolio, including projects in development, under construction, and operational units.

Happy Belly Food Group (OTCQB: HBFGF) ha acquisito la sua prima sede Heal Wellness presso l'University Heights Shopping Centre, vicino all'Università di Victoria, dando il via al progetto di espansione in franchising di 5 punti vendita sull'Isola di Vancouver. I lavori di costruzione inizieranno nel primo trimestre del 2026 per questo locale di ristorazione veloce specializzato in smoothie bowl, bowl di açaí e frullati.

L'azienda ha scelto strategicamente l'Isola di Vancouver per la sua popolazione attenta alla salute, lo stile di vita attivo e il forte flusso turistico. Questa apertura rientra nella strategia di crescita più ampia di Happy Belly, con 616 punti vendita attualmente sotto contratto nel loro portafoglio, comprendenti progetti in sviluppo, in costruzione e unità operative.

Happy Belly Food Group (OTCQB: HBFGF) ha asegurado su primera ubicación Heal Wellness en el University Heights Shopping Centre, cerca de la Universidad de Victoria, marcando el primer paso de su expansión por franquicia de 5 locales en la Isla de Vancouver. La construcción comenzará en el primer trimestre de 2026 para este restaurante de servicio rápido especializado en smoothie bowls, bowls de açaí y batidos.

La compañía eligió estratégicamente la Isla de Vancouver por su población preocupada por la salud, su estilo de vida activo y su industria turística. Esta ubicación forma parte de la estrategia de expansión más amplia de Happy Belly, con 616 puntos de venta actualmente bajo contrato en su cartera, incluyendo proyectos en desarrollo, en construcción y unidades operativas.

Happy Belly Food Group (OTCQB: HBFGF)는 빅토리아 대학교 인근 University Heights Shopping Centre에 첫 Heal Wellness 매장을 확보했으며, 이는 밴쿠버 아일랜드에서의 5개점 프랜차이즈 확장의 출발점입니다. 이 퀵서비스 레스토랑의 공사는 2026년 1분기에 시작될 예정이며 스무디 볼, 아사이 볼, 스무디를 전문으로 합니다.

회사는 건강을 중시하는 인구, 활발한 라이프스타일, 관광 산업을 이유로 전략적으로 밴쿠버 아일랜드를 선택했습니다. 이 매장은 개발, 공사 중, 운영 중인 유닛을 포함해 포트폴리오 전반에서 현재 616개 소매점이 계약 상태인 Happy Belly의 광범위한 확장 전략의 일부입니다.

Happy Belly Food Group (OTCQB: HBFGF) a obtenu son premier emplacement Heal Wellness au University Heights Shopping Centre, près de l'University of Victoria, marquant le début de son expansion en franchise de 5 magasins sur l'île de Vancouver. La construction débutera au premier trimestre 2026 pour ce restaurant à service rapide spécialisé dans les smoothie bowls, les bols d'açaí et les smoothies.

L'entreprise a choisi stratégiquement l'île de Vancouver pour sa population soucieuse de sa santé, son style de vie actif et son secteur touristique. Cet emplacement s'inscrit dans la stratégie d'expansion plus large de Happy Belly, avec 616 points de vente actuellement sous contrat dans leur portefeuille, incluant des projets en développement, en construction et des unités opérationnelles.

Happy Belly Food Group (OTCQB: HBFGF) hat seinen ersten Heal Wellness-Standort im University Heights Shopping Centre in der Nähe der University of Victoria gesichert und damit den Startschuss für die geplante 5-Filialen-Franchiseerweiterung auf Vancouver Island gegeben. Der Bau beginnt im ersten Quartal 2026 für dieses Quick-Service-Restaurant, das sich auf Smoothie-Bowls, Açaí-Bowls und Smoothies spezialisiert.

Das Unternehmen hat Vancouver Island strategisch wegen seiner gesundheitsbewussten Bevölkerung, des aktiven Lebensstils und der Tourismusbranche ausgewählt. Dieser Standort ist Teil der umfassenderen Expansionsstrategie von Happy Belly, wobei derzeit 616 Einzelhandelsstandorte vertraglich gebunden sind – einschließlich Projekte in Entwicklung, im Bau und bereits betriebenen Einheiten.

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  • Construction won't begin until Q1 2026, indicating delayed revenue generation

Toronto, Ontario--(Newsfile Corp. - August 25, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that further to its signed Multi-Unit Franchise Agreement for 5 Stores on Vancouver Island, British Columbia on June 17th, it is pleased to announce that the first real-estate location of that agreement has been secured at University Heights Shopping Centre - University of Victoria. Construction for this location, adjacent from campus, will start immediately upon taking possession in Q1 2026. Heal Wellness ("Heal"), is a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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Happy Belly 1

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"Securing our first Heal Wellness location on Vancouver Island-a premier vacation destination and the first of five under a multi-unit franchise agreement-highlights our ability to rapidly secure prime real estate as we expand our brands nationwide," said Sean Black, Chief Executive Officer.

"Vancouver Island's demographics are perfectly aligned with the clean, healthy, and convenient offerings Heal Wellness delivers. This milestone reflects both the strength of our franchise model and the growing confidence of our multi-unit operators across the Happy Belly portfolio. Each new location not only strengthens our national footprint but accelerates our presence in key Canadian markets, advancing our mission in building a truly national footprint for Heal Wellness. Our vision remains clear-to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada.". Our dependable franchise support system and strong operator partnerships continue to be key drivers behind this expansion."

"Vancouver Island has a strong health-conscious population, active outdoor lifestyle, and thriving tourism industry. The region attracts residents and visitors who value fresh, nutritious, and on-the-go food options-making it a natural fit for our Heal brand as our products are focused on wellness and clean eating. From surf towns like Tofino to bustling hubs like Victoria and Nanaimo, the island boasts vibrant communities that embrace local businesses. With year-round outdoor activities like hiking, cycling, and beachgoing, demand for refreshing, energizing food options remains consistent. Vancouver Island's unique mix of laid-back coastal culture and wellness-driven consumers creates a prime market for our smoothie and açaí bowl concept to thrive."

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Happy Belly 2

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"The Happy Belly portfolio has 616 retail locations under contract-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026."

"We are just getting started," said Sean Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Happy Belly 3

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Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/263720

FAQ

Where is Happy Belly Food Group opening its first Heal Wellness location on Vancouver Island?

The first Heal Wellness location will open at University Heights Shopping Centre near the University of Victoria.

When will construction begin for the new HBFGF Heal Wellness location in Victoria?

Construction will begin in Q1 2026 upon taking possession of the location.

How many stores is Happy Belly Food Group planning to open on Vancouver Island?

Happy Belly has signed a Multi-Unit Franchise Agreement for 5 stores on Vancouver Island, British Columbia.

What type of food does Heal Wellness serve?

Heal Wellness is a quick-service restaurant specializing in fresh smoothie bowls, açaí bowls, and smoothies.

How many retail locations does Happy Belly Food Group have under contract?

Happy Belly has 616 retail locations under contract, including projects in development, under construction, or already operational.
Happy Belly Food Group Inc

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