Happy Belly Food Group's Rosie's Burgers Announces the Signing of Its First Real Estate Location in Atlantic Canada for the City of Halifax, Nova Scotia
Rhea-AI Summary
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of its first real estate location for Rosie's Burgers in Halifax, Nova Scotia, marking its entry into Atlantic Canada. This development comes four months after signing an area development agreement and three weeks following the first franchisee signing in the region.
The company has secured 105 locations under area development agreements across multiple Canadian provinces including Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, and Ontario. Rosie's Burgers is implementing a dual-track growth approach, combining corporate store development with an asset-light franchise model, with new locations planned for 2025 and 2026.
Halifax was selected for its strategic advantages, including a population of over 600,000, strong university presence, tourism, and growing tech sector, positioning Rosie's to capitalize on the premium burger segment in this market.
Positive
- Secured 105 locations under development agreements across multiple Canadian provinces
- Strategic expansion into Halifax market with over 600,000 population and strong demographics
- Dual-track growth approach combining corporate stores and asset-light franchise model
- Limited competition in premium burger segment in Halifax market
Negative
- None.
News Market Reaction – HBFGF
In the trading session that priced this news, HBFGF gained 1.16%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Toronto, Ontario--(Newsfile Corp. - June 26, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of its first real estate location for Rosie's Burgers in Atlantic Canada for the city of Halifax, Nova Scotia. Rosie's Burgers ("Rosie's") is a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more.
Rosie's Burgers 1
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"Four short months ago we announced the signing of our area development agreement for Rosie's in Atlantic Canada. Three weeks ago, we signed our first franchisee for that region, and today we are happy to announce the signing of our first real estate location for Rosie's Burgers in the province of Nova Scotia," said Sean Black, Chief Executive Officer of Happy Belly. "Launching Rosie's on the East Coast in 2025 is another step forward in our national expansion strategy and an important part of Happy Belly's coast-to-coast roadmap rollout."
Rosie's Burgers 2
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"With 105 locations secured under area development agreements across Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta and Ontario, Rosie's Burgers continues to scale across Canada. With new locations currently under construction and additional openings slated for 2025 & 2026, we are advancing growth through a dual-track approach-corporate store development alongside an asset-light franchise model. Backed by our deep expertise in the burger category, a strong record of organic growth, and a robust franchising platform, Rosie's is well-positioned to become Canada's leading national smash burger brand."
Rosie's Burgers 3
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"Beyond planting our flag in Atlantic Canada and expanding our footprint, today highlights the strength of our franchise platform-from site selection and operational training to marketing and ongoing business development. We take pride in providing our franchisees with the tools and resources they need to succeed. This is another step forward in our mission to become a predictable and disciplined growth company, Canada's leading restaurant consolidator."
We are just getting started.
The City of Halifax
Halifax, Nova Scotia is an ideal city for Rosie's due to its strong mix of demographics, economic stability, and vibrant culinary culture. As a growing urban center with over 600,000 residents, Halifax boasts a youthful population driven by several major universities and a thriving student scene-prime consumers of fast-casual and comfort food. The city also benefits from high year-round foot traffic due to tourism, a busy port, and a growing tech and service economy. Additionally, the downtown and surrounding neighborhoods offer a mix of professionals, students, and families, all seeking quick, high-quality food options. With limited saturation in the premium burger segment and a community known for embracing new food trends, Halifax presents a strong market entry point for our smash burger concept poised to stand out and scale.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/256917