Happy Belly Food Group's Rosie's Burgers Announces the Signing of Its First Real Estate Location in Atlantic Canada for the City of Halifax, Nova Scotia
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of its first real estate location for Rosie's Burgers in Halifax, Nova Scotia, marking its entry into Atlantic Canada. This development comes four months after signing an area development agreement and three weeks following the first franchisee signing in the region.
The company has secured 105 locations under area development agreements across multiple Canadian provinces including Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, and Ontario. Rosie's Burgers is implementing a dual-track growth approach, combining corporate store development with an asset-light franchise model, with new locations planned for 2025 and 2026.
Halifax was selected for its strategic advantages, including a population of over 600,000, strong university presence, tourism, and growing tech sector, positioning Rosie's to capitalize on the premium burger segment in this market.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato la firma della sua prima sede immobiliare per Rosie's Burgers a Halifax, Nuova Scozia, segnando il suo ingresso nel Canada Atlantico. Questo sviluppo arriva quattro mesi dopo la firma di un accordo di sviluppo territoriale e tre settimane dopo la prima firma di un franchisee nella regione.
L'azienda ha assicurato 105 sedi tramite accordi di sviluppo territoriale in diverse province canadesi, tra cui il Canada Atlantico, Saskatchewan, Manitoba, British Columbia, Alberta e Ontario. Rosie's Burgers sta adottando un approccio di crescita a doppio binario, combinando lo sviluppo di negozi corporate con un modello di franchising leggero in termini di asset, con nuove aperture previste per il 2025 e il 2026.
Halifax è stata scelta per i suoi vantaggi strategici, tra cui una popolazione di oltre 600.000 abitanti, una forte presenza universitaria, il turismo e un settore tecnologico in crescita, posizionando Rosie's per sfruttare il segmento premium dei burger in questo mercato.
Happy Belly Food Group (OTCQB: HBFGF) ha anunciado la firma de su primera ubicación inmobiliaria para Rosie's Burgers en Halifax, Nueva Escocia, marcando su entrada en el Atlántico de Canadá. Este desarrollo se produce cuatro meses después de firmar un acuerdo de desarrollo territorial y tres semanas después de la primera firma de un franquiciado en la región.
La compañía ha asegurado 105 ubicaciones bajo acuerdos de desarrollo territorial en varias provincias canadienses, incluyendo el Atlántico de Canadá, Saskatchewan, Manitoba, Columbia Británica, Alberta y Ontario. Rosie's Burgers está implementando un enfoque de crecimiento dual, combinando el desarrollo de tiendas corporativas con un modelo de franquicia ligero en activos, con nuevas ubicaciones planificadas para 2025 y 2026.
Halifax fue seleccionada por sus ventajas estratégicas, incluyendo una población de más de 600,000, fuerte presencia universitaria, turismo y un sector tecnológico en crecimiento, posicionando a Rosie's para capitalizar el segmento premium de hamburguesas en este mercado.
Happy Belly Food Group(OTCQB: HBFGF)가 노바스코샤주 핼리팩스에 위치한 Rosie's Burgers의 첫 부동산 매장을 계약하며 대서양 캐나다 시장에 진출했다고 발표했습니다. 이 개발은 구역 개발 계약 체결 4개월 후, 해당 지역에서 첫 가맹점 계약 체결 3주 후에 이루어졌습니다.
회사는 대서양 캐나다, 서스캐처원, 매니토바, 브리티시컬럼비아, 앨버타, 온타리오 등 여러 캐나다 주에서 105개 위치에 대한 구역 개발 계약을 확보했습니다. Rosie's Burgers는 기업 직영점 개발과 자산 경량화 가맹 모델을 결합한 이중 성장 전략을 추진 중이며, 2025년과 2026년에 신규 매장 개설을 계획하고 있습니다.
핼리팩스는 60만 명 이상의 인구, 강력한 대학 존재, 관광, 성장하는 기술 분야 등 전략적 이점을 갖추어 Rosie's가 이 시장에서 프리미엄 버거 부문을 공략하기에 적합한 장소로 선정되었습니다.
Happy Belly Food Group (OTCQB : HBFGF) a annoncé la signature de son premier emplacement immobilier pour Rosie's Burgers à Halifax, Nouvelle-Écosse, marquant ainsi son entrée dans le Canada atlantique. Ce développement intervient quatre mois après la signature d'un accord de développement régional et trois semaines après la première signature de franchise dans la région.
L'entreprise a sécurisé 105 emplacements sous accords de développement régional dans plusieurs provinces canadiennes, y compris le Canada atlantique, la Saskatchewan, le Manitoba, la Colombie-Britannique, l'Alberta et l'Ontario. Rosie's Burgers met en œuvre une approche de croissance à double voie, combinant le développement de magasins en propre avec un modèle de franchise léger en actifs, avec de nouveaux emplacements prévus pour 2025 et 2026.
Halifax a été choisie pour ses avantages stratégiques, notamment une population de plus de 600 000 habitants, une forte présence universitaire, le tourisme et un secteur technologique en croissance, positionnant Rosie's pour capitaliser sur le segment premium des burgers sur ce marché.
Happy Belly Food Group (OTCQB: HBFGF) hat die Unterzeichnung seines ersten Immobilienstandorts für Rosie's Burgers in Halifax, Nova Scotia bekannt gegeben und markiert damit den Eintritt in den Atlantik-Kanada-Markt. Diese Entwicklung erfolgt vier Monate nach der Unterzeichnung eines Gebietsentwicklungsvertrags und drei Wochen nach der ersten Franchiseunterzeichnung in der Region.
Das Unternehmen hat 105 Standorte unter Gebietsentwicklungsverträgen in mehreren kanadischen Provinzen gesichert, darunter Atlantik-Kanada, Saskatchewan, Manitoba, British Columbia, Alberta und Ontario. Rosie's Burgers verfolgt einen zweigleisigen Wachstumsansatz, der die Entwicklung von Firmenfilialen mit einem asset-light Franchise-Modell kombiniert, mit neuen Standorten, die für 2025 und 2026 geplant sind.
Halifax wurde aufgrund seiner strategischen Vorteile ausgewählt, darunter eine Bevölkerung von über 600.000, eine starke Universitätspräsenz, Tourismus und einen wachsenden Technologiesektor, was Rosie's eine gute Positionierung im Premium-Burger-Segment dieses Marktes ermöglicht.
- Secured 105 locations under development agreements across multiple Canadian provinces
- Strategic expansion into Halifax market with over 600,000 population and strong demographics
- Dual-track growth approach combining corporate stores and asset-light franchise model
- Limited competition in premium burger segment in Halifax market
- None.
Toronto, Ontario--(Newsfile Corp. - June 26, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of its first real estate location for Rosie's Burgers in Atlantic Canada for the city of Halifax, Nova Scotia. Rosie's Burgers ("Rosie's") is a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more.
Rosie's Burgers 1
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"Four short months ago we announced the signing of our area development agreement for Rosie's in Atlantic Canada. Three weeks ago, we signed our first franchisee for that region, and today we are happy to announce the signing of our first real estate location for Rosie's Burgers in the province of Nova Scotia," said Sean Black, Chief Executive Officer of Happy Belly. "Launching Rosie's on the East Coast in 2025 is another step forward in our national expansion strategy and an important part of Happy Belly's coast-to-coast roadmap rollout."
Rosie's Burgers 2
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"With 105 locations secured under area development agreements across Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta and Ontario, Rosie's Burgers continues to scale across Canada. With new locations currently under construction and additional openings slated for 2025 & 2026, we are advancing growth through a dual-track approach-corporate store development alongside an asset-light franchise model. Backed by our deep expertise in the burger category, a strong record of organic growth, and a robust franchising platform, Rosie's is well-positioned to become Canada's leading national smash burger brand."
Rosie's Burgers 3
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"Beyond planting our flag in Atlantic Canada and expanding our footprint, today highlights the strength of our franchise platform-from site selection and operational training to marketing and ongoing business development. We take pride in providing our franchisees with the tools and resources they need to succeed. This is another step forward in our mission to become a predictable and disciplined growth company, Canada's leading restaurant consolidator."
We are just getting started.
The City of Halifax
Halifax, Nova Scotia is an ideal city for Rosie's due to its strong mix of demographics, economic stability, and vibrant culinary culture. As a growing urban center with over 600,000 residents, Halifax boasts a youthful population driven by several major universities and a thriving student scene-prime consumers of fast-casual and comfort food. The city also benefits from high year-round foot traffic due to tourism, a busy port, and a growing tech and service economy. Additionally, the downtown and surrounding neighborhoods offer a mix of professionals, students, and families, all seeking quick, high-quality food options. With limited saturation in the premium burger segment and a community known for embracing new food trends, Halifax presents a strong market entry point for our smash burger concept poised to stand out and scale.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/256917
FAQ
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Why did Happy Belly Food Group choose Halifax for Rosie's Burgers expansion?
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