Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Secured Location in Abbotsford, British Columbia
Happy Belly Food Group (OTCQB: HBFGF) announced that an existing Rosie's Burgers franchisee has signed their second franchise agreement and secured a location in Abbotsford, British Columbia. This expansion is part of the franchisee's multi-unit ownership strategy.
Rosie's Burgers, a boutique quick-service restaurant known for smash burgers and milkshakes, has already secured 115 locations under Multi-Unit and Area Development agreements across major Canadian provinces. The company's total portfolio includes 616 secured retail locations across Canada, positioning Happy Belly to become Canada's leading restaurant consolidator.
The expansion into Abbotsford was chosen strategically due to the city's strong population growth, diverse demographics, and thriving local economy. The company is executing a dual expansion strategy, combining franchised growth with targeted corporate store openings.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato che un franchisee esistente di Rosie's Burgers ha firmato il suo secondo contratto di franchising e ha assicurato una sede ad Abbotsford, British Columbia. Questa espansione fa parte della strategia del franchisee di possedere più unità.
Rosie's Burgers, un ristorante boutique di servizio rapido noto per i suoi smash burger e milkshake, ha già ottenuto 115 sedi tramite accordi Multi-Unit e Area Development nelle principali province canadesi. Il portafoglio totale dell'azienda comprende 616 sedi commerciali assicurate in tutto il Canada, posizionando Happy Belly come il principale consolidatore di ristoranti in Canada.
L'espansione ad Abbotsford è stata scelta strategicamente grazie alla forte crescita demografica della città, alla sua diversità e alla vivace economia locale. L'azienda sta attuando una strategia di espansione doppia, combinando la crescita tramite franchising con l'apertura mirata di negozi aziendali.
Happy Belly Food Group (OTCQB: HBFGF) anunció que un franquiciado existente de Rosie's Burgers ha firmado su segundo contrato de franquicia y ha asegurado una ubicación en Abbotsford, Columbia Británica. Esta expansión forma parte de la estrategia de propiedad de múltiples unidades del franquiciado.
Rosie's Burgers, un restaurante boutique de servicio rápido conocido por sus smash burgers y batidos, ya ha asegurado 115 ubicaciones bajo acuerdos Multi-Unit y Area Development en las principales provincias canadienses. El portafolio total de la compañía incluye 616 ubicaciones comerciales aseguradas en todo Canadá, posicionando a Happy Belly como el principal consolidado de restaurantes en Canadá.
La expansión a Abbotsford fue elegida estratégicamente debido al fuerte crecimiento poblacional de la ciudad, su diversidad demográfica y su próspera economía local. La compañía está ejecutando una estrategia de expansión dual, combinando el crecimiento franquiciado con la apertura selectiva de tiendas corporativas.
Happy Belly Food Group (OTCQB: HBFGF)는 기존 Rosie's Burgers 가맹점주가 두 번째 가맹 계약을 체결하고 브리티시컬럼비아주 애봇츠포드에 위치를 확보했다고 발표했습니다. 이번 확장은 가맹점주의 다점포 소유 전략의 일환입니다.
스매시 버거와 밀크셰이크로 유명한 부티크형 패스트푸드 레스토랑인 Rosie's Burgers는 이미 주요 캐나다 주 전역에서 다점포 및 지역 개발 계약으로 115개 지점을 확보했습니다. 회사의 전체 포트폴리오에는 캐나다 전역에 616개의 확보된 소매 지점이 포함되어 있어 Happy Belly가 캐나다 최고의 레스토랑 통합업체로 자리매김하고 있습니다.
애봇츠포드로의 확장은 인구 증가, 다양한 인구 구성, 활발한 지역 경제 등 도시의 강점을 전략적으로 고려하여 선택되었습니다. 회사는 가맹점 성장과 목표를 둔 직영점 개설을 결합한 이중 확장 전략을 실행하고 있습니다.
Happy Belly Food Group (OTCQB : HBFGF) a annoncé qu'un franchisé existant de Rosie's Burgers a signé son deuxième contrat de franchise et a obtenu un emplacement à Abbotsford, Colombie-Britannique. Cette expansion fait partie de la stratégie de propriété multi-unités du franchisé.
Rosie's Burgers, un restaurant boutique de restauration rapide réputé pour ses smash burgers et milkshakes, compte déjà 115 emplacements sous accords Multi-Unit et Area Development dans les principales provinces canadiennes. Le portefeuille total de l'entreprise comprend 616 emplacements commerciaux sécurisés à travers le Canada, positionnant Happy Belly comme le principal consolidateur de restaurants au Canada.
L'expansion à Abbotsford a été choisie stratégiquement en raison de la forte croissance démographique de la ville, de sa diversité démographique et de son économie locale prospère. L'entreprise met en œuvre une stratégie d'expansion double, combinant la croissance par franchise avec l'ouverture ciblée de magasins en propre.
Happy Belly Food Group (OTCQB: HBFGF) gab bekannt, dass ein bestehender Rosie's Burgers-Franchisenehmer seinen zweiten Franchisevertrag unterzeichnet und einen Standort in Abbotsford, British Columbia gesichert hat. Diese Expansion ist Teil der Multi-Unit-Besitzstrategie des Franchisenehmers.
Rosie's Burgers, ein Boutique-Schnellrestaurant, das für Smash-Burger und Milchshakes bekannt ist, hat bereits 115 Standorte unter Multi-Unit- und Gebietsentwicklungsverträgen in den wichtigsten kanadischen Provinzen gesichert. Das Gesamtportfolio des Unternehmens umfasst 616 gesicherte Einzelhandelsstandorte in ganz Kanada, was Happy Belly zur führenden Restaurantkonsolidierungsfirma Kanadas macht.
Die Expansion nach Abbotsford wurde strategisch aufgrund des starken Bevölkerungswachstums, der vielfältigen Demografie und der florierenden lokalen Wirtschaft der Stadt gewählt. Das Unternehmen verfolgt eine doppelte Expansionsstrategie, die franchisenehmerspezifisches Wachstum mit gezielten Eröffnungen von Firmenfilialen kombiniert.
- Secured 115 Rosie's locations under Multi-Unit and Area Development agreements across key Canadian provinces
- Total portfolio includes 616 secured retail locations across Canada
- Existing franchisee expanding with second location demonstrates brand strength
- Strategic location selection in fast-growing Abbotsford market
- None.
Toronto, Ontario--(Newsfile Corp. - August 7, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce that an existing Rosie's franchisee has expanded their portfolio by signing their second Franchise Agreement for Rosie's Burgers ("Rosie's"), adding to their multi-unit ownership strategy. This agreement coincides with the securing of a prime location in the Abbotsford region of British Columbia. Rosie's Burgers is a boutique quick-service restaurant concept known for its original-recipe smash burgers, poutine, onion rings, creamy milkshakes, and more.
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"Abbotsford, British Columbia, is an ideal location for opening our smash burger restaurant due to its strong population growth, diverse demographic, and thriving local economy. As one of the fastest-growing cities in the province, Abbotsford offers a vibrant mix of families, young professionals, and students who are actively seeking out new and exciting dining experiences. The city's close proximity to Vancouver, combined with its own strong retail hubs creates a steady stream of foot traffic and consumer demand. Abbotsford's evolving food scene, supported by a community that values quality and local offerings, makes it a fertile ground for our unique and crave-worthy concept of Rosie's Burgers to gain traction and thrive. With new locations underway and additional real estate in active negotiation, we remain focused on delivering disciplined growth across Canada," said Sean Black, Chief Executive Officer of Happy Belly.
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"We're excited to see another valued franchisee expand their multi-unit ownership, a clear reflection of the trust our franchisees place in the Rosie's brand and our long-term vision. Rosie's Burgers continues to build momentum as a differentiated player in the QSR landscape, driven by its compelling guest experience and excellent product quality. The rapid signing of new agreements underscores the strength of our franchise system and the significant growth potential we're tapping into nationwide."
"With 115 Rosie's locations already secured under Multi-Unit and Area Development agreements across key provinces-including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan-the brand is set to scale rapidly in the years ahead. Our dual expansion strategy, combining franchised growth with targeted corporate store openings, reinforces our commitment to accelerating Rosie's development. With a proven track record in the burger space, a solid foundation in organic growth, and a high-performing franchise model, Rosie's Burgers is on track to become Canada's leading smash burger brand."
Happy Belly 3
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"Happy Belly's portfolio continues to scale rapidly, with 616 retail locations secured across Canada under Multi-Unit and Area Development Agreements-encompassing stores in development, under construction, and already operating. Our consistent pipeline growth is a result of aligning with experienced partners and securing high-quality, high-traffic real estate. As we execute our expansion strategy through 2025 and 2026, each new opening brings us closer to our goal of becoming Canada's leading restaurant consolidator. With a focus on operational discipline and brand scalability, we remain committed to delivering long-term shareholder value and building a high-performance platform of emerging restaurant brands."
"We are just getting started," said Sean Black.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") a leader in acquiring and scaling emerging food brands.
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Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/261640
FAQ
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