Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Secures 1st Real Estate Location in Quebec
Happy Belly Food Group (OTCQB: HBFGF) has secured its first Quebec location for Rosie's Burgers in Montreal's Mile End neighborhood. This marks the first of 10 stores planned for the Greater Montreal Area under a franchise agreement with Carma Hospitality.
The smash burger brand currently has 115 locations secured under Multi-Unit and Area Development agreements across key Canadian provinces. The Mile End location, situated in a high-density, walkable community known for its culinary culture, will begin construction immediately.
Happy Belly's expansion strategy combines franchised growth with corporate store openings. The company currently has 626 contractually committed retail franchise locations across its emerging brands portfolio, positioning itself as Canada's leading restaurant consolidator.
Happy Belly Food Group (OTCQB: HBFGF) ha assicurato la sua prima sede in Quebec per Rosie’s Burgers nel quartiere Mile End di Montreal. Si tratta della prima di 10 negozi pianificati per l’area metropolitana di Montreal, secondo un accordo di franchising con Carma Hospitality.
Il marchio di smash burger dispone attualmente di 115 sedi assicurate tramite contratti di sviluppo multi-unit e di area in province chiave del Canada. La sede di Mile End, situata in una comunità ad alta densità e adatta agli spostamenti a piedi, rinomata per la sua cultura culinaria, inizierà immediatamente la costruzione.
L’espansione di Happy Belly combina crescita tramite franchising e aperture di negozi corporate. L’azienda ha attualmente 626 sedi al dettaglio contrattualmente impegnate attraverso il proprio portafoglio di marchi emergenti, posizionandosi come il principale consolidatore di ristoranti in Canada.
Happy Belly Food Group (OTCQB: HBFGF) ha asegurado su primera ubicación en Quebec para Rosie’s Burgers en el barrio Mile End de Montreal. Esto marca la primera de 10 tiendas previstas para el Área Metropolitana de Montreal bajo un acuerdo de franquicia con Carma Hospitality.
La marca de smash burger actualmente cuenta con 115 ubicaciones aseguradas bajo acuerdos de desarrollo de múltiples unidades y de áreas en provincias canadienses clave. La ubicación de Mile End, situada en una comunidad de alta densidad y caminable, conocida por su cultura culinaria, comenzará la construcción de inmediato.
La estrategia de expansión de Happy Belly combina crecimiento a través de franquicias con aperturas de tiendas corporativas. La compañía tiene actualmente 626 ubicaciones minoristas contratadas a través de su portafolio de marcas emergentes, posicionándose como el principal consolidante de restaurantes en Canadá.
Happy Belly Food Group (OTCQB: HBFGF)가 몬트리얼의 Mile End 지역에서 Rosie’s Burgers의 퀘벡 주 첫 매장을 확보했습니다. 이는 Carma Hospitality와의 프랜차이즈 계약 아래 대몬트리얼 지역에 계획된 10개 매장 중 첫 번째입니다.
스매시 버거 브랜드는 현재 주요 캐나다 주들에 걸쳐 다중유닛 및 지역개발 계약으로 115개 매장 확보를 달성했습니다. Mile End 매장은 인구 밀도가 높고 도보로 다닐 수 있는 커뮤니티에 위치하며, 미식 문화로 유명해 즉시 공사를 시작합니다.
해피 베리의 확장 전략은 프랜차이즈 성장을 기업 직영 매장 개설과 병행합니다. 회사는 현재 emergent 브랜드 포트폴리오 전반에 걸쳐 626건의 계약상 의무 리테일 프랜차이즈 매장을 보유하고 있어 캐나다의 선도적인 레스토랑 컨솔리데이터로 자리매김하고 있습니다.
Happy Belly Food Group (OTCQB : HBFGF) a obtenu son premier emplacement au Québec pour Rosie’s Burgers dans le quartier Mile End de Montréal. Cela marque le premier de 10 magasins prévus pour la Grande Montréal dans le cadre d’un accord de franchise avec Carma Hospitality.
La marque de smash burger dispose actuellement de 115 emplacements sécurisés sous des accords de développement multi-unités et de zones dans des provinces canadiennes clés. L’emplacement Mile End, situé dans une communauté dense et piétonne, reconnue pour sa culture culinaire, commencera immédiatement la construction.
La stratégie d’expansion de Happy Belly combine la croissance par franchise et les ouvertures de magasins en propre. L’entreprise compte actuellement 626 emplacements de vente au détail contractuellement engagés à travers son portefeuille de marques émergentes, se positionnant comme le principal consolidateur de restaurants au Canada.
Happy Belly Food Group (OTCQB: HBFGF) hat seinen ersten Standort in Quebec für Rosie’s Burgers im Mile End-Viertel von Montreal gesichert. Dies markiert den ersten von 10 geplanten Filialen für das Großraum-Montreal-Gebiet gemäß einer Franchisevereinbarung mit Carma Hospitality.
Die Smash-Burger-Marke verfügt derzeit über 115 Standorte, die unter Multi-Unit- und Area-Development-Vereinbarungen in wichtigen kanadischen Provinzen gesichert sind. Der Standort Mile End, gelegen in einer dicht besiedelten, fußgängerfreundlichen Gemeinschaft, die für ihre kulinarische Kultur bekannt ist, wird sofort mit dem Bau beginnen.
Happy Bellys Expansionsstrategie kombiniert Franchise-Wachstum mit Eröffnungen von firmeneigenen Filialen. Das Unternehmen hat derzeit 626 vertraglich gebundene Retail-Franchise-Standorte in seinem Portfoliobereich aufstrebender Marken, was es zum führenden Restaurant-Konsolidator Kanadas macht.
Happy Belly Food Group (OTCQB: HBFGF) قد أمنت موقعها الأول في كيبيك لسلسلة Rosie’s Burgers في حي mile End بمونتريال. وهذا يمثل الأول من بين 10 متاجر مُخطَّطة لمنطقة مونتريال الكبرى بموجب اتفاق امتياز مع Carma Hospitality.
العلامة التجارية لبرغر السحق تملك حاليًا 115 موقعًا مؤمَّنًا بموجب اتفاقيات تطوير متعددة الوحدات ونطاقات في ولايات كندية رئيسية. يقع متجر Mile End في مجتمع عالي الكثافة ومشاة، معروف بثقافته الطهوية، وسيبدأ البناء فورًا.
استراتيجية توسع Happy Belly تجمع بين النمو عبر الامتياز وافتتاح المتاجر المملوكة للشركة. لدى الشركة حاليًا 626 موقع بيع بالتجزئة محُمَّى بموجب عقود عبر محفظة العلامات الناشئة الخاصة بها، مما يجعلها الرائدة في توحيد المطاعم في كندا.
Happy Belly Food Group (OTCQB: HBFGF) 已在蒙特利尔 Mile End 区为 Rosie’s Burgers 获得魁北克的第一个地点。这标志着在 Carma Hospitality 的特许经营协议下，为大蒙特利尔地区计划的 10 家门店中的第一家。
该爆款汉堡品牌目前在重要的加拿大省份通过多单位和区域开发协议已确保 115 个门店。 Mile End 的地点位于一个高密度、可步行的社区，以其美食文化而闻名，将立即开始施工。
Happy Belly 的扩张策略将特许经营增长与自有门店开设相结合。公司在新兴品牌组合中目前有 626 个合同承诺的零售特许经营门店，定位为加拿大领先的餐厅整合商。
- Secured first of 10 planned locations in strategic Montreal market
- 115 locations already secured under development agreements across multiple provinces
- Strong location selection in high-traffic Mile End culinary destination
- Large portfolio of 626 contractually committed retail franchise locations
- Construction yet to begin, indicating revenue generation will take time
- Significant execution risk in managing rapid nationwide expansion
Toronto, Ontario--(Newsfile Corp. - September 25, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce that Carma Hospitality has secured a real estate location for their first Quebec-based Rosie's Burgers ("Rosie's") in the neighbourhood of Mile End in the borough of Le Plateau-Mont-Royal, Montreal. Construction on this location is to start imminently. Rosie's is a boutique QSR restaurant brand serving up its signature smash burgers, poutine, onion rings, milkshakes, and more.
Rosie's Burgers 1
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"On July 8th, Happy Belly announced a multi-unit franchise agreement with Carma Hospitality for 10 stores in the Greater Montreal Area, and we are pleased to share that today's announcement represents the first of those ten locations," said Sean Black, Chief Executive Officer of Happy Belly. This opening further expands our reach in a growing province, marking our second brand to plant their flag with secured real estate."
"Carma Hospitality, whose marketing intelligence and executional expertise continue to deliver exceptional results for both parties. Collaborating with their talented team has been a true pleasure, and securing this site marks just the beginning of our partnership together."
Mile End in Montreal's Plateau-Mont-Royal is a high-density, walkable community with a strong mix of young professionals, students, and has a reputation as a culinary destination. The neighbourhood attracts both loyal locals and year-round tourists drawn to its iconic food culture, making it a consistent traffic driver. With its vibrant, trend-conscious population and established demand for innovative yet approachable comfort food, Mile End offers the perfect setting to launch our smash burger concept that can quickly gain traction and scale within one of Montreal's most dynamic dining districts.
Rosie's Burgers 2
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"With 115 Rosie's locations already secured under Multi-Unit and Area Development agreements across key provinces-including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan, the brand is set to scale rapidly in the years ahead. Our dual expansion strategy, combining franchised growth with targeted corporate store openings, reinforces our commitment to accelerating Rosie's development. With a proven track record in the burger space, a solid foundation in organic growth, and a high-performing franchise model, Rosie's Burgers is on track to become Canada's leading smash burger brand."
Rosie's Burgers 3
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"Planting our flag in Quebec and expanding our national footprint underscores the strength of our franchising platform, where we provide franchisees with the tools and resources needed to succeed-from site selection and operational training to marketing and ongoing business development. With each new opening and franchise agreement signed, our coast-to-coast Canadian expansion continues to accelerate through both organic initiatives and strategic acquisitions. As more restaurants move into development across the country, we expect to announce several additional projects throughout the remainder of the year. Today, Happy Belly proudly has 626 contractually committed retail franchise locations across our emerging brands-whether in development, under construction, or already operating-as we advance our mission to become a predictable and disciplined growth company, Canada's #1 restaurant consolidator."
"We are just getting started," said Sean Black.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries, please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
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Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email: hello@happybellyfg.com
If you wish to contact us, please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/267926
FAQ
Where is Happy Belly Food Group (HBFGF) opening its first Rosie's Burgers in Quebec?
How many Rosie's Burgers locations are planned for the Greater Montreal Area?
How many total franchise locations has Happy Belly Food Group secured across Canada?
In which Canadian provinces will Rosie's Burgers be expanding?
What type of food does Rosie's Burgers serve?
