Happy Belly Food Groups Heal Wellness QSR Announces the Signing of Its First Franchise Agreement for the Province of Quebec
Happy Belly Food Group (OTCQB: HBFGF) has announced its first franchise agreement for Heal Wellness in Quebec, following a previously signed 40-unit area development agreement in June 2025. Heal Wellness is a QSR chain specializing in fresh smoothie bowls, açaí bowls, and smoothies.
The expansion marks Heal's entry into its ninth province, with no clear category leader currently in Quebec. The development will be led by Quebec-based partners with over 22 years of experience in franchise operations, who are also managing the rollout of Happy Belly's Yolks Breakfast brand in the province.
Happy Belly's portfolio currently includes 616 retail locations under contract, encompassing projects in development, under construction, or already operational, as the company continues its national expansion strategy through 2026.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato il suo primo accordo di franchising per Heal Wellness in Quebec, a seguito dell’accordo di sviluppo per 40 unità siglato nel giugno 2025. Heal Wellness è una catena QSR specializzata in smoothie bowl fresche, bowl di açaí e frullati.
Questa espansione segna l'ingresso di Heal nella sua nona provincia, dove al momento non esiste un leader di categoria ben definito. Lo sviluppo sarà guidato da partner con sede in Quebec con oltre 22 anni di esperienza nella gestione di franchising, che stanno coordinando anche il lancio del marchio Yolks Breakfast di Happy Belly nella provincia.
Il portafoglio di Happy Belly comprende attualmente 616 punti vendita contrattualizzati, includendo progetti in sviluppo, in costruzione o già operativi, mentre la società prosegue la sua strategia di espansione nazionale fino al 2026.
Happy Belly Food Group (OTCQB: HBFGF) anunció su primer acuerdo de franquicia para Heal Wellness en Quebec, tras el acuerdo de desarrollo de 40 unidades firmado en junio de 2025. Heal Wellness es una cadena QSR especializada en bowls de smoothie frescos, bowls de açaí y batidos.
La expansión marca la entrada de Heal en su novena provincia, donde actualmente no hay un líder de categoría claro. El desarrollo estará a cargo de socios con base en Quebec con más de 22 años de experiencia en operaciones de franquicia, quienes también están gestionando el despliegue de la marca Yolks Breakfast de Happy Belly en la provincia.
El portafolio de Happy Belly incluye actualmente 616 puntos de venta bajo contrato, abarcando proyectos en desarrollo, en construcción o ya operativos, mientras la compañía continúa con su estrategia de expansión nacional hasta 2026.
Happy Belly Food Group (OTCQB: HBFGF)가 퀘벡에서 Heal Wellness의 첫 프랜차이즈 계약을 체결했다고 발표했습니다. 이는 2025년 6월 체결된 40개 점포 개발 계약에 이은 것입니다. Heal Wellness는 신선한 스무디 볼, 아사이 볼, 스무디를 전문으로 하는 QSR 체인입니다.
이번 확장은 Heal이 아홉 번째 주로 진출하는 것으로, 현재 퀘벡에는 명확한 카테고리 리더가 없습니다. 개발은 프랜차이즈 운영 분야에서 22년 이상 경력을 보유한 퀘벡 기반 파트너들이 주도하며, 이들은 Happy Belly의 Yolks Breakfast 브랜드 롤아웃도 관리하고 있습니다.
Happy Belly의 포트폴리오에는 현재 계약된 소매점 616곳이 포함되어 있으며, 개발 중이거나 건설 중이거나 이미 운영 중인 프로젝트를 아우르며 회사는 2026년까지 전국 확장 전략을 이어가고 있습니다.
Happy Belly Food Group (OTCQB: HBFGF) a annoncé son premier accord de franchise pour Heal Wellness au Québec, suite à l’accord de développement de 40 unités signé en juin 2025. Heal Wellness est une chaîne de restauration rapide QSR spécialisée dans les bols smoothie frais, les bols d’açaí et les smoothies.
Cette expansion marque l’entrée de Heal dans sa neuvième province, où il n’existe pas encore de leader de catégorie établi. Le développement sera mené par des partenaires basés au Québec disposant de plus de 22 ans d’expérience dans l’exploitation de franchises, qui gèrent également le déploiement de la marque Yolks Breakfast de Happy Belly dans la province.
Le portefeuille de Happy Belly comprend actuellement 616 points de vente sous contrat, incluant des projets en développement, en construction ou déjà opérationnels, alors que la société poursuit sa stratégie d’expansion nationale jusqu’en 2026.
Happy Belly Food Group (OTCQB: HBFGF) hat seinen ersten Franchisevertrag für Heal Wellness in Quebec bekanntgegeben, nach einem zuvor im Juni 2025 unterzeichneten Gebietsentwicklungsvertrag über 40 Einheiten. Heal Wellness ist eine QSR-Kette, die sich auf frische Smoothie-Bowls, Açaí-Bowls und Smoothies spezialisiert.
Die Expansion markiert Heals Eintritt in die neunte Provinz, in der es derzeit keinen klaren Marktführer gibt. Die Entwicklung wird von in Quebec ansässigen Partnern geleitet, die über mehr als 22 Jahre Erfahrung im Franchising verfügen und auch den Rollout der Yolks Breakfast-Marke von Happy Belly in der Provinz betreuen.
Das Portfolio von Happy Belly umfasst aktuell 616 Einzelhandelsstandorte unter Vertrag, einschließlich Projekten in Entwicklung, im Bau oder bereits im Betrieb, während das Unternehmen seine nationale Expansionsstrategie bis 2026 fortsetzt.
- Entry into Quebec market with no clear category leader presents first-mover advantage
- Expansion into ninth province demonstrates successful national scaling capability
- Partnership with experienced Quebec-based developers (22+ years experience)
- Strong franchise pipeline with 616 retail locations under contract
- None.
Toronto, Ontario--(Newsfile Corp. - August 15, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that further to its 40-unit area development agreement for the province of Quebec signed on June 18th, 2025, it has now signed its first franchise agreement for Heal Wellness in the province of Quebec. Heal Wellness ("Heal"), a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.
Happy Belly 1
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"We are happy to announce Heal Wellness has signed its first franchise agreement in the province of Quebec, officially welcoming a new franchisee to the Happy Belly family. This agreement marks a pivotal step in Heal's national expansion and underscores the growing momentum of Happy Belly's portfolio of emerging brands. Today's milestone highlights our ability to successfully scale brands across Canada, with Heal now emerging in its ninth province. Alongside Rosie's Burgers and Yolks Breakfast, this expansion into Quebec further demonstrates our proven capability to grow and strengthen brands on a national level," said Sean Black, Chief Executive Officer of Happy Belly.
"With no clear category leader in the province of Quebec, the open ice opportunity before us is significant and one we were eager to capitalize on with our first mover advantage. Today's announcement underscores the strong and growing demand for Heal Wellness nationwide. We would like to thank our Quebec-based area developer partners-the same team leading the rollout of our Yolks Breakfast brand in the province. Our partners see the rising appetite for Heal's clean smoothies, acai bowls, and smoothie bowls, and are excited to grow the brands presence introducing the brand to this new market. With more than 22 years of experience successfully launching and supporting both corporate and franchised operations across multiple brands, their expertise will continue to play a critical role in ensuring Heal's success in Quebec. Partnering with a proven Quebec-based team provides us boots on the ground and further strengthens Happy Belly's presence in the province, as we continue to expand the footprint of both Yolks and Heal in our accelerated national franchising."
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"The Happy Belly portfolio has 616 retail locations under contract-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026.
"We are just getting started," said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/262627
FAQ
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