Happy Belly Food Groups Heal Wellness QSR Announces the Signing of its Second Franchise Agreement for the Province of Quebec
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of its second franchise agreement for Heal Wellness in Quebec, following its 40-unit area development agreement from June 18th, 2025, and first franchise announcement on August 15th. Heal Wellness is a QSR specializing in fresh smoothie bowls, açaí bowls, and smoothies.
The company's portfolio currently includes 616 retail locations under contract across various stages of development. This expansion is part of Happy Belly's strategy to establish Heal Wellness as Canada's leading açaí bowl and smoothie brand, alongside other portfolio brands like Rosie's Burgers and Yolks Breakfast.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato la firma del secondo contratto di franchising per Heal Wellness in Quebec, a seguito dell'accordo di sviluppo territoriale per 40 unità datato 18 giugno 2025 e del primo annuncio di franchising del 15 agosto. Heal Wellness è una QSR specializzata in smoothie bowl fresche, açaí bowl e frullati.
Il portafoglio dell'azienda conta attualmente 616 punti vendita contrattualizzati in diverse fasi di sviluppo. Questa espansione rientra nella strategia di Happy Belly di posizionare Heal Wellness come principale marchio canadese di açaí bowl e smoothie, affiancato ad altri brand del gruppo come Rosie's Burgers e Yolks Breakfast.
Happy Belly Food Group (OTCQB: HBFGF) anunció la firma de su segundo acuerdo de franquicia para Heal Wellness en Quebec, tras el acuerdo de desarrollo de área para 40 unidades del 18 de junio de 2025 y el primer anuncio de franquicia del 15 de agosto. Heal Wellness es una QSR especializada en bowls de smoothie frescos, bowls de açaí y batidos.
La cartera de la compañía incluye actualmente 616 locales minoristas contratados en distintas fases de desarrollo. Esta expansión forma parte de la estrategia de Happy Belly para posicionar a Heal Wellness como la principal marca canadiense de bowls de açaí y smoothies, junto con otras marcas del portafolio como Rosie's Burgers y Yolks Breakfast.
Happy Belly Food Group (OTCQB: HBFGF)는 2025년 6월 18일 체결한 40개 점포 권역 개발 계약과 8월 15일의 첫 번째 프랜차이즈 발표에 이어 퀘벡주에서 Heal Wellness의 두 번째 프랜차이즈 계약 체결을 발표했습니다. Heal Wellness는 신선한 스무디 볼, 아사이 볼, 스무디를 전문으로 하는 QSR입니다.
회사의 포트폴리오에는 현재 다양한 개발 단계에 있는 계약된 소매점 616곳이 포함되어 있습니다. 이번 확장은 Heal Wellness를 캐나다의 대표적인 아사이 볼·스무디 브랜드로 자리매김시키려는 Happy Belly의 전략의 일환이며, Rosie's Burgers와 Yolks Breakfast 같은 다른 브랜드들과 함께 추진되고 있습니다.
Happy Belly Food Group (OTCQB: HBFGF) a annoncé la signature de son deuxième contrat de franchise pour Heal Wellness au Québec, suite à l'accord de développement de zone de 40 unités du 18 juin 2025 et à la première annonce de franchise du 15 août. Heal Wellness est une QSR spécialisée dans les smoothie bowls frais, les bowls d'açaí et les smoothies.
Le portefeuille de la société comprend actuellement 616 points de vente contractuels à divers stades de développement. Cette expansion s'inscrit dans la stratégie de Happy Belly visant à faire de Heal Wellness la principale marque canadienne de bowls d'açaí et de smoothies, aux côtés d'autres marques du portefeuille telles que Rosie's Burgers et Yolks Breakfast.
Happy Belly Food Group (OTCQB: HBFGF) hat die Unterzeichnung seines zweiten Franchisevertrags für Heal Wellness in Quebec bekanntgegeben, nach dem 40‑Einheiten Gebiets-Entwicklungsvertrag vom 18. Juni 2025 und der ersten Franchiseankündigung am 15. August. Heal Wellness ist eine QSR, die sich auf frische Smoothie‑Bowls, Açaí‑Bowls und Smoothies spezialisiert.
Das Portfolio des Unternehmens umfasst derzeit 616 vertraglich gebundene Einzelhandelsstandorte in unterschiedlichen Entwicklungsphasen. Diese Expansion ist Teil der Strategie von Happy Belly, Heal Wellness als führende kanadische Açaí‑Bowl‑ und Smoothie‑Marke zu etablieren, neben weiteren Marken im Portfolio wie Rosie's Burgers und Yolks Breakfast.
- Second franchise agreement signed for Quebec market expansion
- Strong portfolio of 616 retail locations under contract
- Demonstrates successful brand scaling capability in new markets
- Benefits from experienced Quebec-based area developer partners
- None.
Toronto, Ontario--(Newsfile Corp. - August 19, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that further to its 40-unit area development agreement for the province of Quebec signed on June 18th, 2025, and the announcement of its first signed franchise agreement on August 15th, it is pleased to announce that a second franchise agreement for Heal Wellness has been signed for the province of Quebec. Heal Wellness ("Heal"), a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.
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"This latest agreement represents a continued momentum in Heal's national expansion, especially into Quebec and underscores the growing momentum of Happy Belly's portfolio of emerging brands. With the signing of our second franchisee in Quebec, Heal is rapidly solidifying its presence in the province, demonstrating our ability to successfully introduce and scale brands in new markets. Alongside Rosie's Burgers and Yolks Breakfast, this expansion reinforces Happy Belly's proven track record of building and strengthening emerging concepts across Canada, now making meaningful inroads into Quebec," said Sean Black, Chief Executive Officer of Happy Belly.
"Quebec represents a significant opportunity for Heal, and the addition of a second franchisee underscores the confidence entrepreneurs have in our brand and growth model. Our Quebec-based area developer partners bring deep expertise in launching and supporting brand operations, ensuring Heal's success in the province. This latest franchise agreement demonstrates the scalability of our franchise model and our commitment to building a truly national footprint for Heal Wellness. Our vision remains clear-to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada."
Happy Belly 2
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"The Happy Belly portfolio has 616 retail locations under contract-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026.
"We are just getting started," said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly 3
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Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/263039
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