Welcome to our dedicated page for Happy Belly Food Group news (Ticker: HBFGF), a resource for investors and traders seeking the latest updates and insights on Happy Belly Food Group stock.
The Happy Belly Food Group Inc. (HBFGF) news page on Stock Titan aggregates company-issued updates and announcements for investors and followers of this multi-brand restaurant platform. Happy Belly describes itself as a leader in acquiring and scaling emerging food brands, with a portfolio that includes Heal Wellness, Rosie’s Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and other concepts.
News about Happy Belly frequently covers the expansion of its quick-service restaurant (QSR) and fast-casual brands. Recent releases highlight new real estate commitments and grand openings for Heal Wellness locations in markets such as Alberta and Ontario, as well as secured sites and development agreements in U.S. states like Texas and Colorado. Other updates describe the growth of Rosie’s Burgers in Western Canada and the signing of multi-unit development agreements for Via Cibo Italian restaurants in Alberta.
Investors can also find announcements related to capital allocation and portfolio focus, such as the company’s binding letter of intent to sell Holy Crap Foods, its cereal and oatmeal brand, in order to concentrate resources on its QSR businesses. Executive appointments, including additions to the finance leadership team with experience in franchised restaurant systems, are another recurring topic in the company’s news flow.
By following this page, readers can review historical press releases on franchising agreements, brand openings, strategic transactions, and management changes that shape Happy Belly’s approach to scaling its restaurant brands across Canada and into the United States.
Happy Belly Food Group (HBFG) has announced a significant expansion of its Rosie's Burgers brand through a new 5-store multi-unit franchise agreement in British Columbia. This agreement marks the company's first market entrance into national expansion and establishes its presence in BC.
The deal is part of a larger 20-unit area development commitment for British Columbia, with site selection already in progress. Rosie's Burgers, a boutique QSR restaurant specializing in smash burgers, poutine, and milkshakes, has secured 85 units contractually committed across Atlantic Canada, Ontario, Alberta, and British Columbia.
The company's expansion is supported by Stephen Travers, who brings 22 years of experience in establishing locations in Western Canada. Happy Belly operates under an asset-light franchise model, providing comprehensive support including site selection, operational training, and marketing assistance to its franchisees.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has reached a significant milestone with the opening of its 49th and 50th restaurants in Hamilton's Westdale Village. The new location, situated at 1023 King Street West, features the company's third multi-branded concept combining Lettuce Love and Heal Wellness QSRs.
The location includes indoor seating and an outdoor patio, strategically positioned near McMaster University. This marks the 3rd Lettuce Love and 19th Heal Wellness location in the company's network. Lettuce Love offers gluten-free meals and plant-based options, while Heal Wellness specializes in smoothie bowls, acai bowls, and smoothies.
Happy Belly currently maintains 521 contractually committed retail franchise locations across its portfolio. The company plans to open another multi-branded location featuring iQ Foods and Heal at Shops of Don Mills in Q2 2025.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced the expansion of its Lumber Heads Popcorn brand into 193 Loblaws Market Division grocery stores across Ontario. The expansion includes select Zehrs, Your Independent Grocer, and Loblaws locations.
Lumber Heads, which produces gluten, dairy, and peanut-free popcorn made in Canada, is part of Happy Belly's CPG (Consumer Packaged Goods) portfolio. The company plans to continue its retail expansion throughout the Spring Season, focusing on partnering with Canadian distributors nationwide.
The expansion aligns with Happy Belly's growth strategy of scaling brands through disciplined organic growth. The company utilizes a shared services model to accelerate product development, market growth, and product launches, aiming to create incremental shareholder value through expanded distribution and sales in their CPG vertical throughout 2025-2026.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced the successful opening of a new Heal Wellness location in Calgary's Aspen Landing Shopping Center, Alberta. The store, operated by a multi-unit franchisee, had its soft opening on March 14th and grand opening on March 15th, 2025.
This marks the fifth Heal Wellness store in Alberta, bringing the total system-wide locations to 18. The QSR chain, specializing in fresh smoothie bowls, acai bowls, and smoothies, has a contractual commitment for 130 units. The company reports strong franchise interest nationwide, with several locations under construction in Alberta, British Columbia, and Ontario.
Happy Belly currently has 521 contractually committed retail franchise locations across its emerging brands portfolio. The company plans to continue its expansion throughout 2025 and 2026, focusing on selecting optimal franchise partners and prime real estate locations.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) announces the opening of its third Heal Wellness location by a multi-unit franchisee in Toronto's North York region at 1819 Avenue Road. The grand opening is scheduled for March 15th, 2025.
This marks the 10th Heal Wellness store in Ontario and the 17th location system-wide, with additional units under construction across Alberta, British Columbia, and Ontario. The company has secured contractual commitments for 130 Heal units, demonstrating significant franchise interest nationwide.
Happy Belly currently has 521 contractually committed retail franchise locations across its emerging brands. The company aims to establish Heal Wellness as Canada's leading acai bowl and smoothie brand, targeting health-conscious consumers in densely populated areas through both in-store and delivery services.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has secured a new location for its Heal Wellness brand in Windermere, Edmonton, Alberta, with franchise signing imminent. The location, set for possession in early 2026, targets an affluent, health-conscious demographic in an area known for high foot traffic and proximity to fitness centers.
Heal Wellness, a quick-service restaurant specializing in smoothie bowls, acai bowls, and smoothies, is expanding its presence in Western Canada. The company currently has 521 contractually committed retail franchise locations across its emerging brands, with 5 QSR brands currently under construction nationwide.
The expansion in Windermere aligns with Happy Belly's growth strategy, targeting areas with higher-than-average household incomes and health-conscious consumers. The company plans to continue its expansion throughout 2025 and 2026, focusing on selecting optimal franchise partners and strategic real estate locations.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced the signing of its 49th franchise agreement for Heal Wellness in Brampton, Ontario. Heal Wellness, a quick-service restaurant specializing in fresh smoothie bowls, acai bowls, and smoothies, continues to expand its presence across Canada.
CEO Sean Black emphasized that this milestone strengthens Heal Wellness's development pipeline and drives organic growth. The company's strategy focuses on securing strategic real estate across Canada while aiming to establish Heal Wellness as the leading acai bowl and smoothie brand in the country.
The company's 2025 growth strategy includes both organic and inorganic expansion, supported by a franchise program that provides partners with tools for success. Multiple locations are currently under construction, with additional openings planned throughout the year.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has secured a strategic location for its Rosie's Burgers brand at the University of Alberta in Edmonton. The smash burger restaurant will be located at the Laurent Student Building on 112th Street, positioning it at the entrance of a campus with over 42,000 students.
The location will be operated by an existing multi-unit Heal Wellness franchisee who is expanding their portfolio within Happy Belly brands. The company plans to integrate with the university meal program to enhance adoption among the student population. Possession of the space is scheduled for summer 2025.
Rosie's Burgers has 95 contractually committed locations through area development agreements nationwide, positioning itself to become Canada's first true national smash burger chain. Happy Belly currently has 521 total contractually committed retail franchise locations across all its emerging brands, including those in development, under construction, or already operational.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has signed a significant area development agreement for its Heal Wellness QSR brand across Atlantic Canada. The agreement covers Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador, adding 20 new locations to their development pipeline.
The expansion brings Heal Wellness's total committed units to 120 across 8 Canadian provinces. David Wilson will oversee Atlantic Canada operations, joining Scott Grandin in Central Canada and Stephen Travers in Western Canada. The brand specializes in fresh smoothie bowls, acai bowls, and smoothies.
This development is part of Happy Belly's larger growth strategy, with the company now having 521 contractually committed retail franchise locations across all its emerging brands portfolio. The company plans to significantly expand this pipeline in 2025 & 2026, focusing on selecting optimal franchise partners and real estate locations.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has signed a significant area development agreement for 10 new Rosie's Burgers locations in Manitoba, Canada. This expansion brings Rosie's total committed locations to 90 across 8 Canadian provinces, with the company's overall portfolio reaching 501 units under development agreements.
The Manitoba expansion targets key urban centers, particularly Winnipeg, capitalizing on the province's dynamic food scene and diverse customer base. Rosie's Burgers, a boutique QSR restaurant brand, specializes in smash burgers, poutine, onion rings, and milkshakes.
The company currently has multiple locations under simultaneous construction planned for 2025, pursuing both corporate stores and franchise locations. This strategic expansion positions Rosie's to become Canada's first true national smash burger chain, with existing development contracts in Ontario, Alberta, British Columbia, Nova Scotia, New Brunswick, P.E.I., and Newfoundland and Labrador.