Revlon® Unveils New 3-In-One One-Step® Multi-Styler For Salon-Quality Hair At Home

Rhea-AI Summary

Revlon Hair Tools (NASDAQ:HELE) launched the Revlon One-Step Multi-Styler on October 13, 2025, a 3-in-1 styling tool sold exclusively on Amazon.com for $89.99 (retail value $160).

The tool includes three full-size interchangeable attachments (Root Booster, Paddle Brush, Volumizer Plus) and claims styling in half the time, 36% less hair breakage, and 22% more shine. Features include professional ceramic technology, multiple heat settings, tangle-free bristles, swivel cord, and compact travel-friendly attachments.

Positive

• Price point at $89.99 vs $160 retail value
• Exclusive Amazon distribution on launch
• Three interchangeable full-size attachments
• 36% less hair breakage claim
• 22% more shine claim

Negative

• None.

News Market Reaction

-5.29%

1 alert

-5.29% News Effect

-$25M Valuation Impact

$449M Market Cap

1.1x Rel. Volume

On the day this news was published, HELE declined 5.29%, reflecting a notable negative market reaction. This price movement removed approximately $25M from the company's valuation, bringing the market cap to $449M at that time.

Data tracked by StockTitan Argus on the day of publication.

The haircare brand is proud to launch its first multi-purpose innovation, bringing affordable styling to U.S. Consumers

BOSTON, Oct. 13, 2025 /PRNewswire/ -- Revlon^® Hair Tools is expanding its portfolio with a game-changing new product that makes styling easier and faster than ever before. Introducing the Revlon^® One-Step^® Multi-Styler, an affordable 3-in-1 tool that lets you dry, curl, smooth, shape and volumize with one step, creating salon-quality styles at home in half the time*. With this launch, Revlon^® is raising the bar in multi-styling and introducing its most advanced solution yet – delivering the performance of high-end tools at a price that makes great hair more attainable.

The One-Step^® Multi-Styler boasts three, full-size interchangeable attachments, unlocking endless hair styling possibilities with a one-touch release for easy style changes. Consumers can use the Root Booster attachment for volume and creating soft curls, waves and flips; the Paddle Brush for detangling, smoothing and taming; and the multi-award winning Volumizer Plus head to quickly dry hair and add all-over bounce and volume.

"For years, Revlon^® has provided the tools to achieve quick and easy at-home blowouts, allowing our consumers to feel confident while spending more time on their day-to-day lives," says Amanda Knappman, Vice President of Marketing, Beauty for Helen of Troy. "With One-Step^® Multi-Styler, we're putting the power of three fan-favorite tools into one affordable solution. Our consumers don't have to choose between flawless hair and their budget – they can truly have it all."

The One-Step^® Multi-Styler is the next must-have for shoppers looking to get professional-style blowouts while preserving their hair health. The tool features luxurious qualities including key benefits such as:

• Tangle-Free Bristles: 36% less hair breakage
• Professional Ceramic Technology: Protects hair from heat damage and adds 22% more shine**
• Heat Protection Settings: Multiple temperature controls for all hair types
• Quick Styling Results: Salon-quality looks in half the time*
• Travel-Friendly Design: Swivel cord and compact attachments are perfect for traveling

Availability & Pricing: The new Revlon^® One-Step^® Multi-Styler is exclusively available on Amazon.com for $89.99 (retail value $160).

Follow for More Hair Innovation: Stay updated on the latest at-home beauty innovations by following Revlon^® Hair Tools on Instagram, Facebook and TikTok.

About Helen Of Troy:
Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.

For more information about Helen of Troy, please visit Helen of Troy .

*Versus drying and styling separately.
**Based on third-party testing vs air drying in a controlled environment.

View original content to download multimedia:https://www.prnewswire.com/news-releases/revlon-unveils-new-3-in-one-one-step-multi-styler-for-salon-quality-hair-at-home-302581448.html

SOURCE Helen of Troy

FAQ

When did Revlon launch the One-Step Multi-Styler and what is the ticker?

Revlon launched the One-Step Multi-Styler on October 13, 2025; the company trades under HELE.

How much does the Revlon One-Step Multi-Styler cost on Amazon?

The One-Step Multi-Styler is priced at $89.99 on Amazon, with a stated retail value of $160.

What attachments come with the Revlon One-Step Multi-Styler?

It includes three full-size interchangeable heads: Root Booster, Paddle Brush, and Volumizer Plus.

What performance claims does Revlon make for the One-Step Multi-Styler?

Revlon claims the tool delivers salon-quality styles in half the time, 36% less hair breakage, and 22% more shine.

What features support hair protection on the HELE One-Step Multi-Styler?

Features listed include professional ceramic technology, multiple heat settings, and tangle-free bristles.