Revlon® Unveils New 3-In-One One-Step® Multi-Styler For Salon-Quality Hair At Home

Rhea-AI Summary

Revlon Hair Tools (NASDAQ:HELE) launched the Revlon One-Step Multi-Styler on October 13, 2025, a 3-in-1 styling tool sold exclusively on Amazon.com for $89.99 (retail value $160).

The tool includes three full-size interchangeable attachments (Root Booster, Paddle Brush, Volumizer Plus) and claims styling in half the time, 36% less hair breakage, and 22% more shine. Features include professional ceramic technology, multiple heat settings, tangle-free bristles, swivel cord, and compact travel-friendly attachments.

Positive

• Price point at $89.99 vs $160 retail value
• Exclusive Amazon distribution on launch
• Three interchangeable full-size attachments
• 36% less hair breakage claim
• 22% more shine claim

Negative

• None.

Insights

Consumer Products Strategist

Revlon launches a triple‑function styling tool positioned as affordable salon performance, sold exclusively on Amazon for $89.99.

The product bundles three full‑size interchangeable heads (Root Booster, Paddle Brush, Volumizer Plus) into one device and highlights measurable user benefits: 36% less hair breakage and 22% more shine, multiple heat settings, and a travel‑friendly design. It is presented as delivering salon looks in half the time and priced at $89.99 (retail value $160), with availability on Amazon.com.

Dependencies and risks include actual consumer uptake, the validity of the cited metrics, and platform concentration since distribution is exclusive to Amazon; the announcement provides no sales targets, channel strategy details, or independent validation of the performance claims. Watch for initial sales cadence and any third‑party reviews or testing in the weeks after Oct. 13, 2025 to verify the quoted 36% and 22% figures and to gauge return/repurchase rates within a 30–90 day window.

The haircare brand is proud to launch its first multi-purpose innovation, bringing affordable styling to U.S. Consumers

BOSTON, Oct. 13, 2025 /PRNewswire/ -- Revlon^® Hair Tools is expanding its portfolio with a game-changing new product that makes styling easier and faster than ever before. Introducing the Revlon^® One-Step^® Multi-Styler, an affordable 3-in-1 tool that lets you dry, curl, smooth, shape and volumize with one step, creating salon-quality styles at home in half the time*. With this launch, Revlon^® is raising the bar in multi-styling and introducing its most advanced solution yet – delivering the performance of high-end tools at a price that makes great hair more attainable.

The One-Step^® Multi-Styler boasts three, full-size interchangeable attachments, unlocking endless hair styling possibilities with a one-touch release for easy style changes. Consumers can use the Root Booster attachment for volume and creating soft curls, waves and flips; the Paddle Brush for detangling, smoothing and taming; and the multi-award winning Volumizer Plus head to quickly dry hair and add all-over bounce and volume.

"For years, Revlon^® has provided the tools to achieve quick and easy at-home blowouts, allowing our consumers to feel confident while spending more time on their day-to-day lives," says Amanda Knappman, Vice President of Marketing, Beauty for Helen of Troy. "With One-Step^® Multi-Styler, we're putting the power of three fan-favorite tools into one affordable solution. Our consumers don't have to choose between flawless hair and their budget – they can truly have it all."

The One-Step^® Multi-Styler is the next must-have for shoppers looking to get professional-style blowouts while preserving their hair health. The tool features luxurious qualities including key benefits such as:

• Tangle-Free Bristles: 36% less hair breakage
• Professional Ceramic Technology: Protects hair from heat damage and adds 22% more shine**
• Heat Protection Settings: Multiple temperature controls for all hair types
• Quick Styling Results: Salon-quality looks in half the time*
• Travel-Friendly Design: Swivel cord and compact attachments are perfect for traveling

Availability & Pricing: The new Revlon^® One-Step^® Multi-Styler is exclusively available on Amazon.com for $89.99 (retail value $160).

Follow for More Hair Innovation: Stay updated on the latest at-home beauty innovations by following Revlon^® Hair Tools on Instagram, Facebook and TikTok.

About Helen Of Troy:
Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.

For more information about Helen of Troy, please visit Helen of Troy .

*Versus drying and styling separately.
**Based on third-party testing vs air drying in a controlled environment.

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SOURCE Helen of Troy

FAQ

When did Revlon launch the One-Step Multi-Styler and what is the ticker?

Revlon launched the One-Step Multi-Styler on October 13, 2025; the company trades under HELE.

How much does the Revlon One-Step Multi-Styler cost on Amazon?

The One-Step Multi-Styler is priced at $89.99 on Amazon, with a stated retail value of $160.

What attachments come with the Revlon One-Step Multi-Styler?

It includes three full-size interchangeable heads: Root Booster, Paddle Brush, and Volumizer Plus.

What performance claims does Revlon make for the One-Step Multi-Styler?

Revlon claims the tool delivers salon-quality styles in half the time, 36% less hair breakage, and 22% more shine.

What features support hair protection on the HELE One-Step Multi-Styler?

Features listed include professional ceramic technology, multiple heat settings, and tangle-free bristles.