The Honest Company Launches New and Improved Clean Conscious Diapers®: Built for Performance at Every Stage

Rhea-AI Summary

The Honest Company (NYSE:HNST) has announced the launch of its new and improved Clean Conscious Diapers®, featuring enhanced leak protection and comfort features. The redesigned diapers offer up to 100% Leak Protection with Comfort Dry Technology and include a plant-based inner liner.

The upgraded product line, priced from $12.99 to $49.99, includes stage-specific features like belly button cutouts for newborns and enhanced flexibility for toddlers. The diapers are OEKO-TEX® STANDARD 100 Certified, tested for over 350 harmful chemicals, and made with FSC®-certified fluff pulp. The new diapers will be available nationwide starting July 15, 2025, through honest.com and major U.S. retailers.

Positive

• Enhanced product features including 100% Leak Protection with Comfort Dry Technology
• Rigorous safety standards with testing for 350+ harmful chemicals
• Stage-specific design features addressing different age groups' needs
• Wide retail distribution through honest.com and major U.S. retailers

Negative

• Premium pricing strategy ($12.99-$49.99) may limit market accessibility

LOS ANGELES, July 15, 2025 (GLOBE NEWSWIRE) -- The Honest Company, a personal care company dedicated to creating cleanly-formulated and sustainably-designed products, is proud to announce the next generation of diapering: the new and improved Clean Conscious Diapers®.

A trusted brand for baby’s delicate skin, Honest listened to parents’ feedback and redesigned their beloved diapers, now offering better leak protection and enhanced features for each age and stage. The Honest Company understands that small changes are a big deal, and these latest product enhancements will improve the performance of the Clean Conscious Diapers people love today.

Honest is committed to making careful, thoughtful decisions about every ingredient and material update. With the new and improved Clean Conscious Diapers, The Honest Company is introducing enhanced leak protection and comfort. Meticulously redesigned from the bottom up, these diapers deliver up to 100% Leak Protection with Comfort Dry Technology. They are designed to protect delicate skin with a plant-based inner liner for gentle skin contact where it matters most. A breathable outer layer helps promote healthy-looking skin and helps reduce irritation from wetness, while a softer backsheet is designed for baby’s comfort. With rigorous third-party testing for over 350 harmful chemicals (OEKO-TEX® STANDARD 100 Certified), Honest gives parents peace of mind with every change. Honest is dedicated to creating safe, effective, and high-quality products guided by the strict Honest Standard—a set of principles that shape every step of product innovation and development to help ensure all products meet the Company’s high standards for safety and quality.

“This is more than a diaper upgrade—it’s a testament to Honest’s commitment to creating a diaper you can trust,” said Erin Thoensen, Vice President, Baby at The Honest Company. “Maintaining the clean, safe standards parents rely on is non-negotiable for us. But we’re always listening, and what we heard was the need for better leak protection and comfort. So, we redesigned our diapers to meet those needs and deliver our best diaper yet.”

This top-of-the-line diaper offers:

• Up to 100% Leak Protection with Comfort Dry Technology
• Plant-based inner liner & softer backsheet
• Tested for 350+ harmful chemicals (OEKO-TEX® STANDARD 100 Certified), dermatologist-tested, and made with FSC®-certified fluff pulp and other controlled material
• Hypoallergenic & Fragrance Free
• Made without elemental chlorine, parabens, and natural rubber latex
  
  

This “every stage” diaper is built for performance and designed to grow with your baby. Thoughtful, stage-specific features include a belly button cutout in Newborn and Size 1, double poo pockets for Sizes 1-2, and super stretchy and soft sides for active toddlers in Sizes 3–7. Movement and comfort are further supported with flexible stretch wings and snug-fit leg cuffs.

The new diapers will be available nationwide on July 15, 2025 starting at $12.99 to $49.99, online at honest.com and at leading retailers across the U.S.

About The Honest Company
The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.

Media Contact:
Lisa Guastella | Jennifer Bett Communications | Honest@jbc-pr.com

Honest Contact:
MJ Johnson | The Honest Company | Mjohnson@honest.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/edfd6fff-cc20-4a92-8a97-bd84fdfa60a3

FAQ

What are the key features of Honest Company's new Clean Conscious Diapers?

The new diapers feature 100% Leak Protection with Comfort Dry Technology, a plant-based inner liner, and stage-specific features. They are tested for 350+ harmful chemicals and are OEKO-TEX® STANDARD 100 Certified.

When will HNST's new Clean Conscious Diapers be available and how much do they cost?

The new diapers will be available nationwide starting July 15, 2025, priced from $12.99 to $49.99, through honest.com and major U.S. retailers.

What safety certifications do Honest Company's new diapers have?

The diapers are OEKO-TEX® STANDARD 100 Certified, dermatologist-tested, and made with FSC®-certified fluff pulp. They're tested for over 350 harmful chemicals.

What stage-specific features are included in HNST's new diaper line?

The diapers include belly button cutouts for Newborn and Size 1, double poo pockets for Sizes 1-2, and super stretchy sides for active toddlers in Sizes 3-7.

Are Honest Company's new diapers hypoallergenic?

Yes, the new Clean Conscious Diapers are hypoallergenic and fragrance-free, made without elemental chlorine, parabens, and natural rubber latex.