It's a (Hertz) Jeep® 4x4 Thing: Hertz Adds 2025 Jeep Wrangler to its Newest Fleet Yet
Hertz (HTZ) has announced the addition of the Jeep Wrangler 4xe, America's top-selling plug-in hybrid, to its rental fleet starting May 2025. The vehicles will be available in major cities across the United States, targeting summer travelers seeking adventure and open-air driving experiences.
The partnership includes unique cultural elements like the Jeep Wave greeting and "Jeep Ducking" tradition. Hertz is offering special promotions where customers who find exclusive Hertz-Jeep rubber ducks in their rentals can unlock discounts and free upgrades on future rentals. The company recommends early reservations and highlights high demand in key cities including Boston, Chicago, Denver, Honolulu, Las Vegas, Los Angeles, Miami, Orlando, San Francisco, and Seattle.
Hertz (HTZ) ha annunciato l'inserimento della Jeep Wrangler 4xe, il plug-in hybrid più venduto in America, nella sua flotta di noleggio a partire da maggio 2025. I veicoli saranno disponibili nelle principali città degli Stati Uniti, rivolgendosi ai viaggiatori estivi in cerca di avventure e di esperienze di guida all'aria aperta.
La collaborazione include elementi culturali unici come il saluto Jeep Wave e la tradizione del "Jeep Ducking". Hertz offre promozioni speciali: i clienti che trovano le esclusive paperelle di gomma Hertz-Jeep nei loro noleggi possono ottenere sconti e upgrade gratuiti sui futuri noleggi. L'azienda consiglia di prenotare in anticipo e sottolinea l'alta domanda in città chiave come Boston, Chicago, Denver, Honolulu, Las Vegas, Los Angeles, Miami, Orlando, San Francisco e Seattle.
Hertz (HTZ) ha anunciado la incorporación del Jeep Wrangler 4xe, el híbrido enchufable más vendido en Estados Unidos, a su flota de alquiler a partir de mayo de 2025. Los vehículos estarán disponibles en las principales ciudades de Estados Unidos, dirigidos a viajeros de verano que buscan aventura y experiencias de conducción al aire libre.
La asociación incluye elementos culturales únicos como el saludo Jeep Wave y la tradición del "Jeep Ducking". Hertz ofrece promociones especiales donde los clientes que encuentren los exclusivos patitos de goma Hertz-Jeep en sus alquileres pueden desbloquear descuentos y mejoras gratuitas en futuros alquileres. La compañía recomienda reservar con anticipación y destaca la alta demanda en ciudades clave como Boston, Chicago, Denver, Honolulu, Las Vegas, Los Ángeles, Miami, Orlando, San Francisco y Seattle.
허츠(HTZ)는 미국에서 가장 많이 판매된 플러그인 하이브리드 차량인 지프 랭글러 4xe를 2025년 5월부터 렌탈 차량으로 추가한다고 발표했습니다. 이 차량들은 미국 주요 도시에서 이용 가능하며, 여름 여행객들에게 모험과 오픈 에어 드라이빙 경험을 제공하는 것을 목표로 합니다.
이번 파트너십에는 지프 웨이브 인사와 "지프 덕킹" 전통과 같은 독특한 문화 요소가 포함되어 있습니다. 허츠는 렌탈 차량에서 독점 허츠-지프 고무 오리를 찾은 고객에게 향후 렌탈 시 할인 및 무료 업그레이드를 제공하는 특별 프로모션을 진행합니다. 회사는 조기 예약을 권장하며 보스턴, 시카고, 덴버, 호놀룰루, 라스베이거스, 로스앤젤레스, 마이애미, 올랜도, 샌프란시스코, 시애틀 등 주요 도시에서 높은 수요를 강조하고 있습니다.
Hertz (HTZ) a annoncé l'ajout du Jeep Wrangler 4xe, le hybride rechargeable le plus vendu aux États-Unis, à sa flotte de location à partir de mai 2025. Les véhicules seront disponibles dans les grandes villes américaines, ciblant les voyageurs d'été en quête d'aventure et d'expériences de conduite en plein air.
Le partenariat inclut des éléments culturels uniques tels que le salut Jeep Wave et la tradition du "Jeep Ducking". Hertz propose des promotions spéciales où les clients qui trouvent les canards en caoutchouc exclusifs Hertz-Jeep dans leurs locations peuvent débloquer des réductions et des surclassements gratuits pour leurs futures locations. L'entreprise recommande de réserver tôt et souligne la forte demande dans des villes clés comme Boston, Chicago, Denver, Honolulu, Las Vegas, Los Angeles, Miami, Orlando, San Francisco et Seattle.
Hertz (HTZ) hat die Aufnahme des Jeep Wrangler 4xe, Amerikas meistverkauften Plug-in-Hybrids, in seine Mietwagenflotte ab Mai 2025 angekündigt. Die Fahrzeuge werden in großen Städten der USA verfügbar sein und richten sich an Sommerreisende, die Abenteuer und offene Fahrerlebnisse suchen.
Die Partnerschaft umfasst einzigartige kulturelle Elemente wie den Jeep Wave-Gruß und die "Jeep Ducking"-Tradition. Hertz bietet Sonderaktionen an, bei denen Kunden, die exklusive Hertz-Jeep-Gummienten in ihren Mietwagen finden, Rabatte und kostenlose Upgrades für zukünftige Anmietungen freischalten können. Das Unternehmen empfiehlt frühzeitige Reservierungen und weist auf eine hohe Nachfrage in wichtigen Städten wie Boston, Chicago, Denver, Honolulu, Las Vegas, Los Angeles, Miami, Orlando, San Francisco und Seattle hin.
- Strategic addition of America's #1 selling plug-in hybrid vehicle to fleet
- Expansion into adventure/lifestyle vehicle segment with high-demand Wrangler model
- Potential to convert renters into buyers through test-drive experience
- Implementation of engagement programs (ducking promotion) to drive customer loyalty
- Seasonal demand fluctuation may affect utilization rates
- Higher maintenance costs associated with specialty vehicles
- Limited availability only in major cities
Insights
Hertz's addition of Jeep Wrangler 4xe to its fleet represents a strategic expansion into premium adventure vehicles with potential revenue upside.
Hertz is making a calculated move by adding the 2025 Jeep Wrangler 4xe to its rental lineup, specifically targeting the lucrative summer travel season. This partnership with the Jeep brand introduces America's #1 selling plug-in hybrid to Hertz's fleet, positioning the company to capture demand from both adventure-seeking travelers and environmentally-conscious consumers.
The strategy here is multifaceted. First, Hertz is tapping into the premium SUV segment, which commands higher daily rates than standard vehicles. Second, by featuring the plug-in hybrid version specifically, Hertz continues its gradual fleet electrification while offering renters a chance to experience EV technology without full commitment - essentially creating a test-drive opportunity for potential future Jeep purchasers.
What's particularly noteworthy is Hertz's incorporation of Jeep's unique ownership culture into the rental experience through the "Jeep Wave" and "Ducking" traditions. This cultural marketing approach creates an experiential differentiator in the highly commoditized rental car space and potentially drives customer engagement through the surprise-and-delight duck program that offers future discounts and upgrades.
For Hertz, this represents both a fleet diversification strategy and a potential revenue driver during peak travel season, with their disclosed booking data showing highest demand in major tourist destinations like Honolulu, Las Vegas, Orlando, and other metropolitan hubs - precisely where these specialty vehicles will be positioned. This targeted deployment suggests careful fleet allocation to maximize return on investment rather than a system-wide rollout.
From giving a friendly Jeep® wave to showing kindness with rubber ducks, Hertz has everything drivers need to join the Jeep community and explore the open road like a Jeep 4x4 owner this summer
"We are thrilled to add the Jeep Wrangler 4xe to our expansive lineup of new cars, trucks and SUVs for rent at Hertz and give customers a taste of what's it like to be a Wrangler owner," said Henry Kuykendall, Hertz Executive Vice President of North American Operations. "The Jeep Wrangler is iconic and always in high demand for the summer. With the perfect blend of ruggedness and the latest tech features, the 4xe models are sure to delight those who are seeking ultimate freedom and adventure in their travels."
It's a (Hertz) Jeep® Thing…
Hertz is also giving Wrangler 4xe drivers the opportunity to learn about and participate in the Jeep brand's unique culture:
- The Jeep® Wave: A friendly gesture for Jeep Wrangler drivers to acknowledge each other on the road.
- Jeep Ducking: A tradition where Jeep Wrangler owners place a rubber duck on another drivers' Wrangler as a sign of appreciation for their ride and to spread joy.
- Duck Duck Jeep® (Hertz Version): Hertz lucky duckies (a.k.a. Hertz renters) who find an exclusive Hertz-Jeep rubber duck in their Jeep Wrangler rental can unlock even more discounts and free upgrades for future Hertz rentals.
"The Jeep Wrangler is made for summer. The first hint of warm weather and sunshine means opening up or removing the top for owners to enjoy the open-air freedom the Wrangler offers," said Lucy McLellan, Head of North America Marketing Office. "Our partnership with Hertz gives drivers who haven't yet experienced the perks that come with Wrangler-ownership the opportunity to see for themselves firsthand the joys of driving on the open road during their summer travels, receiving a 'Jeep Wave," getting 'ducked' and taking part in a community-culture that brings smiles to owners and passers-by around every corner."
Added McLellan, "This partnership also gives drivers considering purchasing the Jeep Wrangler 4xe, the chance to experience America's No. 1 selling plug-in hybrid for themselves."
Hertz Summer Travel Tips
To make your Jeep Wrangler experience and all your car rentals as smooth and enjoyable as possible this summer, Hertz recommends:
- Reserving your rental car as early as possible to get the best available rates on Hertz's newest selection of vehicles, including the latest SUVs, which are the most in-demand car class this summer.
- Signing up for Hertz Gold Plus Rewards free for a fast, easy and rewarding rental experience. Enjoy new exclusive, member-only rates when you book on Hertz.com or the Hertz app, plus skip the counter at select locations, earn points redeemable towards free rental days and more.
- Need some destination inspiration? This summer, Hertz is seeing the highest demand for advance bookings in
Boston ,Chicago ,Denver ,Honolulu ,Las Vegas ,Los Angeles ,Miami ,Orlando ,San Francisco andSeattle – where many Jeep rentals will be available and great starting points for any road trip.
Hertz
Hertz Global Holdings Inc. is one of the world's leading car rental and mobility solutions providers. Its subsidiaries and licensees operate the Hertz, Dollar, Thrifty and Firefly vehicle rental brands with more than 11,000 rental locations in 160 countries around the globe, as well as the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the US, and the Hertz 24/7 car sharing business in Europe. For more information about Hertz, visit www.hertz.com.
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
View original content to download multimedia:https://www.prnewswire.com/news-releases/its-a-hertz-jeep-4x4-thing-hertz-adds-2025-jeep-wrangler-to-its-newest-fleet-yet-302455066.html
SOURCE Hertz Global Holdings, Inc.
FAQ
When will Hertz (HTZ) start offering Jeep Wrangler 4xe rentals in 2025?
Which cities will have Hertz's Jeep Wrangler 4xe available for rent?
What special promotions is Hertz offering with the Jeep Wrangler 4xe rentals?
How can customers reserve a Jeep Wrangler 4xe through Hertz?
