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Hyundai Launches New Customer Rewards Program

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Hyundai Motor America (OTC:HYMTF) has launched Hyundai Rewards, a new three-tier customer benefits program offering discounts on new vehicles and Bluelink™ services. The program features Silver, Gold, and Blue tiers, with discounts ranging from $250 to $400 on vehicle purchases and up to 60% off Bluelink™ services.

Members can earn tier upgrades through various activities including vehicle purchases, scheduled maintenance completion, recall services, and Bluelink™ feature usage. Unlike traditional automotive rewards programs, this system requires no credit check or credit card component and is free to join through MyHyundai accounts.

Hyundai Motor America (OTC:HYMTF) ha lanciato Hyundai Rewards, un nuovo programma di vantaggi per clienti suddiviso in tre livelli, che offre sconti su veicoli nuovi e sui servizi Bluelink™. Il programma prevede i livelli Silver, Gold e Blue, con sconti che variano da 250 a 400 dollari sull'acquisto di veicoli e fino al 60% di sconto sui servizi Bluelink™.

I membri possono ottenere l’upgrade di livello attraverso diverse attività, tra cui l'acquisto di veicoli, il completamento della manutenzione programmata, i servizi di richiamo e l’utilizzo delle funzionalità Bluelink™. A differenza dei tradizionali programmi fedeltà automobilistici, questo sistema non richiede controlli di credito né l’uso di una carta di credito ed è gratuito aderire tramite gli account MyHyundai.

Hyundai Motor America (OTC:HYMTF) ha lanzado Hyundai Rewards, un nuevo programa de beneficios para clientes con tres niveles que ofrece descuentos en vehículos nuevos y servicios Bluelink™. El programa cuenta con los niveles Silver, Gold y Blue, con descuentos que van desde 250 a 400 dólares en la compra de vehículos y hasta un 60% de descuento en servicios Bluelink™.

Los miembros pueden obtener mejoras de nivel mediante diversas actividades, incluyendo la compra de vehículos, el mantenimiento programado, servicios de recall y el uso de funciones Bluelink™. A diferencia de los programas tradicionales de recompensas automotrices, este sistema no requiere verificación de crédito ni tarjeta de crédito, y es gratuito unirse a través de las cuentas MyHyundai.

현대 모터 아메리카 (OTC:HYMTF)는 새로운 3단계 고객 혜택 프로그램인 Hyundai Rewards를 출시했습니다. 이 프로그램은 신차 및 블루링크™ 서비스에 대한 할인 혜택을 제공하며, Silver, Gold, Blue 세 가지 등급으로 구성되어 차량 구매 시 250달러에서 400달러까지 할인받을 수 있고, 블루링크™ 서비스는 최대 60% 할인이 가능합니다.

회원은 차량 구매, 정기 점검 완료, 리콜 서비스, 블루링크™ 기능 사용 등 다양한 활동을 통해 등급 업그레이드를 할 수 있습니다. 기존 자동차 리워드 프로그램과 달리 이 시스템은 신용 조회나 신용카드 등록이 필요 없으며, MyHyundai 계정을 통해 무료로 가입할 수 있습니다.

Hyundai Motor America (OTC:HYMTF) a lancé Hyundai Rewards, un nouveau programme de fidélité client en trois niveaux offrant des réductions sur les véhicules neufs et les services Bluelink™. Le programme comprend les niveaux Silver, Gold et Blue, avec des réductions allant de 250 à 400 dollars sur l'achat de véhicules et jusqu'à 60% de réduction sur les services Bluelink™.

Les membres peuvent obtenir des montées en niveau grâce à diverses activités telles que l'achat de véhicules, l'entretien programmé, les services de rappel et l'utilisation des fonctionnalités Bluelink™. Contrairement aux programmes de récompenses automobiles traditionnels, ce système ne nécessite ni vérification de crédit ni carte de crédit et est gratuit à rejoindre via les comptes MyHyundai.

Hyundai Motor America (OTC:HYMTF) hat Hyundai Rewards gestartet, ein neues dreistufiges Kundenbindungsprogramm, das Rabatte auf Neufahrzeuge und Bluelink™-Dienste bietet. Das Programm umfasst die Silver-, Gold- und Blue-Stufen mit Rabatten von 250 bis 400 US-Dollar beim Fahrzeugkauf und bis zu 60% Rabatt auf Bluelink™-Dienste.

Mitglieder können durch verschiedene Aktivitäten wie Fahrzeugkäufe, planmäßige Wartungen, Rückrufdienste und Nutzung von Bluelink™-Funktionen Stufen-Upgrades verdienen. Im Gegensatz zu herkömmlichen Automobil-Bonusprogrammen erfordert dieses System keine Kreditprüfung oder Kreditkarte und ist über MyHyundai-Konten kostenlos zugänglich.

Positive
  • Free membership program with no credit check requirements
  • Electric vehicle purchase discounts up to $400
  • Up to 60% discount on Bluelink Connected Care and Remote services
  • Multiple ways to earn tier upgrades through regular vehicle maintenance and usage
Negative
  • Lower tier (Silver) members receive no discount on ICE vehicle purchases
  • Program benefits currently limited to vehicle purchases and Bluelink services
  • Hyundai Rewards is a three-tier rewards program offering new and current Hyundai owners discounts on new vehicles and Bluelink™ services
  • Owners unlock rewards through a variety of activities
  • Other rewards at the dealership and partner level to be introduced later this year

FOUNTAIN VALLEY, Calif., July 16, 2025 /PRNewswire/ -- As part of its commitment to an excellent customer experience, Hyundai Motor America is launching a new customer benefits program – Hyundai Rewards. The new program offers new and current Hyundai owners discounts on new vehicles and Bluelink™ services. It's free for owners to join through their MyHyundai account and easy to earn rewards through a variety of activities such as completing scheduled maintenance or using Bluelink™ features.

"With the all-new Hyundai Rewards program, we are looking to enhance the Hyundai ownership experience for our loyal customers," said Michel Poirier, vice president, aftersales and customer experience, Hyundai Motor America. "We wanted to create a program that felt interactive and made owning a Hyundai feel more rewarding. Hyundai Rewards is easy for customers to join and earn with actions they are already taking."

The program offers three tiers of rewards – silver, gold and blue, with blue being the highest. Hyundai owners will begin earning silver tier rewards immediately upon signing up.

REWARD OPTIONS

SILVER

GOLD

BLUE

Hyundai ICE Vehicle

Purchase Discount


$250.00

$300.00

Hyundai Electric Vehicle

Purchase Discount

$250.00

$300.00

$400.00

Bluelink™ Connected Care and Remote Discount

50% off

50% off

60% off

Unlike rewards programs from other auto manufacturers, Hyundai rewards is not a point-based system and requires no credit check or credit card-earning component. Owners are rewarded for actions they are already taking to engage with the brand.

After enrolling, Hyundai Rewards members simply earn their way to the next rewards tier by completing a variety of activities in a calendar year. Earn activities include:

  • Purchasing or leasing a new or certified pre-owned Hyundai vehicle
    • Automatically moves members into the next available rewards tier
  • Completing scheduled maintenance
  • Completing a recall or service campaign
  • Signing up for a Bluelink paid subscription
  • Using Remote services
  • Using Digital Key

For more information and to sign up, visit myrewards.hyundaiusa.com.

About Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

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Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hyundai-launches-new-customer-rewards-program-302504748.html

SOURCE Hyundai Motor America

FAQ

What are the discount tiers in Hyundai's new rewards program?

Hyundai Rewards features three tiers: Silver (entry level), Gold (middle tier), and Blue (highest tier), offering increasing discounts on vehicle purchases and Bluelink services.

How much can Hyundai owners save on electric vehicle purchases through the rewards program?

Members can save $250 (Silver), $300 (Gold), or $400 (Blue) on electric vehicle purchases through the Hyundai Rewards program.

What activities help Hyundai owners earn higher reward tiers?

Members can earn higher tiers through purchasing/leasing new vehicles, completing scheduled maintenance, addressing recalls, subscribing to Bluelink, using Remote services, and using Digital Key.

How does Hyundai's rewards program differ from other automotive loyalty programs?

Unlike other programs, Hyundai Rewards is free to join, requires no credit check or credit card component, and is not point-based, rewarding customers for their regular engagement with the brand.

What Bluelink service discounts are available through Hyundai Rewards?

Members receive 50% off Bluelink Connected Care and Remote services in Silver and Gold tiers, and 60% off in the Blue tier.
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