Hyundai Launches New Customer Rewards Program

Rhea-AI Summary

Hyundai Motor America (OTC:HYMTF) has launched Hyundai Rewards, a new three-tier customer benefits program offering discounts on new vehicles and Bluelink™ services. The program features Silver, Gold, and Blue tiers, with discounts ranging from $250 to $400 on vehicle purchases and up to 60% off Bluelink™ services.

Members can earn tier upgrades through various activities including vehicle purchases, scheduled maintenance completion, recall services, and Bluelink™ feature usage. Unlike traditional automotive rewards programs, this system requires no credit check or credit card component and is free to join through MyHyundai accounts.

Positive

• Free membership program with no credit check requirements
• Electric vehicle purchase discounts up to $400
• Up to 60% discount on Bluelink Connected Care and Remote services
• Multiple ways to earn tier upgrades through regular vehicle maintenance and usage

Negative

• Lower tier (Silver) members receive no discount on ICE vehicle purchases
• Program benefits currently limited to vehicle purchases and Bluelink services

• Hyundai Rewards is a three-tier rewards program offering new and current Hyundai owners discounts on new vehicles and Bluelink™ services
• Owners unlock rewards through a variety of activities
• Other rewards at the dealership and partner level to be introduced later this year

FOUNTAIN VALLEY, Calif., July 16, 2025 /PRNewswire/ -- As part of its commitment to an excellent customer experience, Hyundai Motor America is launching a new customer benefits program – Hyundai Rewards. The new program offers new and current Hyundai owners discounts on new vehicles and Bluelink™ services. It's free for owners to join through their MyHyundai account and easy to earn rewards through a variety of activities such as completing scheduled maintenance or using Bluelink™ features.

"With the all-new Hyundai Rewards program, we are looking to enhance the Hyundai ownership experience for our loyal customers," said Michel Poirier, vice president, aftersales and customer experience, Hyundai Motor America. "We wanted to create a program that felt interactive and made owning a Hyundai feel more rewarding. Hyundai Rewards is easy for customers to join and earn with actions they are already taking."

The program offers three tiers of rewards – silver, gold and blue, with blue being the highest. Hyundai owners will begin earning silver tier rewards immediately upon signing up.

REWARD OPTIONS	SILVER	GOLD	BLUE
Hyundai ICE Vehicle Purchase Discount		$250.00	$300.00
Hyundai Electric Vehicle Purchase Discount	$250.00	$300.00	$400.00
Bluelink™ Connected Care and Remote Discount	50% off	50% off	60% off

Unlike rewards programs from other auto manufacturers, Hyundai rewards is not a point-based system and requires no credit check or credit card-earning component. Owners are rewarded for actions they are already taking to engage with the brand.

After enrolling, Hyundai Rewards members simply earn their way to the next rewards tier by completing a variety of activities in a calendar year. Earn activities include:

• Purchasing or leasing a new or certified pre-owned Hyundai vehicle
  • Automatically moves members into the next available rewards tier
• Completing scheduled maintenance
• Completing a recall or service campaign
• Signing up for a Bluelink paid subscription
• Using Remote services
• Using Digital Key

For more information and to sign up, visit myrewards.hyundaiusa.com.

About Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

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SOURCE Hyundai Motor America

FAQ

What are the discount tiers in Hyundai's new rewards program?

Hyundai Rewards features three tiers: Silver (entry level), Gold (middle tier), and Blue (highest tier), offering increasing discounts on vehicle purchases and Bluelink services.

How much can Hyundai owners save on electric vehicle purchases through the rewards program?

Members can save $250 (Silver), $300 (Gold), or $400 (Blue) on electric vehicle purchases through the Hyundai Rewards program.

What activities help Hyundai owners earn higher reward tiers?

Members can earn higher tiers through purchasing/leasing new vehicles, completing scheduled maintenance, addressing recalls, subscribing to Bluelink, using Remote services, and using Digital Key.

How does Hyundai's rewards program differ from other automotive loyalty programs?

Unlike other programs, Hyundai Rewards is free to join, requires no credit check or credit card component, and is not point-based, rewarding customers for their regular engagement with the brand.

What Bluelink service discounts are available through Hyundai Rewards?

Members receive 50% off Bluelink Connected Care and Remote services in Silver and Gold tiers, and 60% off in the Blue tier.