Dotdash Meredith Announces Strategic Partnership with OpenAI, Bringing Iconic Brands and Trusted Content to ChatGPT
Dotdash Meredith (DDM), America's largest digital and print publisher, announced a strategic partnership with OpenAI to enhance ChatGPT with trusted content from iconic media brands including PEOPLE, Better Homes & Gardens, FOOD & WINE, Verywell, InStyle, and Investopedia. The agreement aims to improve DDM's cookieless ad targeting solution, D/Cipher, with AI-powered capabilities and insights to enhance advertiser performance. OpenAI will display DDM content in ChatGPT responses, collaborate with DDM on new AI products, and use historical content to boost model performance. The partnership signifies a move towards fair compensation for publishers and creators by AI platforms.
Strategic partnership with OpenAI to enhance ChatGPT with trusted content from iconic media brands.
Collaboration to improve DDM's cookieless ad targeting solution, D/Cipher, with AI-powered capabilities for better advertiser performance.
OpenAI will display DDM content in ChatGPT responses, create new AI products, and utilize historical content to enhance model performance.
Move towards fair compensation for publishers and creators in the digital landscape.
Potential concerns around privacy and data security with the integration of AI models in ad targeting.
Possible challenges in effectively engaging consumers with more granular and nuanced ad targeting strategies.
- Agreement delivers 100 million ChatGPT users trusted content from 40+ iconic media brands including PEOPLE, Better Homes & Gardens, FOOD & WINE, Verywell, InStyle, and Investopedia
- Companies to collaborate on D/Cipher–Dotdash Meredith's transformative cookieless ad targeting solution—bringing AI-powered capabilities and insights to enhance performance for advertisers
As part of the agreement, OpenAI will display content and links attributed to DDM in relevant ChatGPT responses. OpenAI will also collaborate with DDM to create new AI products and features for its readers and use historical and ongoing DDM content to enhance its model's performance.
"We have not been shy about the fact that AI platforms should pay publishers for their content and that content must be appropriately attributed," said Neil Vogel, CEO of Dotdash Meredith. "This deal is a testament to the great work OpenAI is doing on both fronts to partner with creators and publishers and ensure a healthy Internet for the future."
Continued Mr. Vogel, "We invest in the best writers, creators, infrastructure, and technology, and our brands' reputations speak for themselves. Over 200 million Americans each month trust our content to help them make decisions, solve problems, find inspiration, and live fuller lives. This partnership delivers the best, most relevant content right to the heart of ChatGPT."
Brad Lightcap, COO of OpenAI stated, "We're thrilled to partner with Dotdash Meredith to bring its trusted brands to ChatGPT and to explore new approaches in advancing the publishing and marketing industries."
As part of the agreement, OpenAI's models will help DDM's groundbreaking intent-based ad-targeting solution D/Cipher. D/Cipher connects advertisers directly to consumers based on the context of content being consumed, without using personal identifiers like cookies. As strategic partners, OpenAI technology will be used to supercharge D/Cipher's superior targeting technology with AI—offering more precise targeting and improved ad performance in a soon-to-be cookieless world.
"D/Cipher is built upon billions of first-party data signals from across our incredible brands - we understand consumer intent based on context, not personal identifiers," said Dr. Jon Roberts, Chief Innovation Officer, Dotdash Meredith. "We can tap the power of OpenAI's models to make D/Cipher ad targeting more granular, more nuanced, and more effective in engaging consumers. This combination will be a game changer for advertisers."
About Dotdash Meredith
Dotdash Meredith is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. Dotdash Meredith is based in
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SOURCE Dotdash Meredith
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