IAS LAUNCHES CURATION WITH GOOGLE AD MANAGER TO EMPOWER ADVERTISERS WITH BRAND SUITABLE INVENTORY

Rhea-AI Summary

Integral Ad Science (IAS) has launched IAS Curation with Google Ad Manager, offering programmatic buyers a deal-based enrichment pathway for inventory curation. The new solution enables advertisers to optimize media quality and returns through AI-driven supply optimization at scale.

The platform allows advertisers to consolidate bidding on high-quality inventory and target contextually relevant content while avoiding unsuitable content. Key features include customizable inventory, precision targeting through natural language processing, and quality inventory filtration with brand safety & suitability measures.

Positive

• Launch of new AI-driven optimization platform expanding IAS's partnership with Google
• Enhanced targeting capabilities allowing advertisers to reduce waste and maximize ROI
• Integration with Google Ad Manager provides access to broader advertising market
• Expansion of brand safety and suitability measurement services across YouTube platforms

Negative

• None.

Programmatic Buyers Can Maximize Media Quality and Returns With AI-Driven Supply Optimization at Scale

NEW YORK, Nov. 4, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at scale.

IAS Curation empowers advertisers with actionable data to activate avoidance and contextual targeting strategies across media buys at scale for Google Ad Manager. To maximize brand suitability, advertisers are able to consolidate bidding on high quality inventory and precisely target contextually relevant content to drive efficiency for their ad buys. IAS's predictive science pre-screens pages and categorizes them, enabling brands to seamlessly identify inventory most desirable while avoiding content that is unsuitable.

"Brand suitability and contextual relevance are top priorities for programmatic buyers who are looking to avoid wasting ad spend on poor quality inventory such as MFA or ad clutter," said Srishti Gupta, Chief Product Officer, IAS. "IAS Curation gives programmatic buyers on Google Ad Manager a way to elevate their supply strategy and efficiently maximize returns on their media investments through AI-driven optimization."

IAS Curation for Google Ad Manager provides global advertisers with:

• Customizable Inventory: Advertisers running programmatic campaigns can now incorporate IAS enrichment to tailor supply before it reaches their buying platform.
• Precision Targeting: IAS's natural language processing-powered contextual classification enables advertisers to target only relevant, quality content so advertisers can avoid content their brand does not align with.
• Quality Inventory: With contextual avoidance, brand safety & suitability, and MFA filtration available before it reaches a bidder, advertisers can reduce waste and maximize ROI using AI-driven measurement & optimization.

The launch of IAS Curation with Google Ad Manager is the latest expansion of IAS's longstanging collaboration with Google. In June 2024, IAS announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns. In 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced Brand Safety and Suitability Measurement.

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Media Contact:
press@integralads.com

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SOURCE Integral Ad Science, Inc.

FAQ

What is IAS Curation with Google Ad Manager?

IAS Curation is a deal-based enrichment platform that helps advertisers curate inventory meeting benchmarks for context, brand safety, and viewability while optimizing performance through Google Ad Manager.

What features does IAS Curation (IAS) offer to advertisers?

IAS Curation offers customizable inventory, precision targeting through natural language processing, and quality inventory filtration with brand safety & suitability measures to help maximize ROI.

How does IAS Curation improve advertising efficiency?

IAS Curation pre-screens and categorizes pages using AI, allowing brands to identify desirable inventory while avoiding unsuitable content, reducing waste and maximizing return on media investments.

When did IAS launch its Curation service with Google Ad Manager?

IAS launched its Curation service with Google Ad Manager in November 2024.