IAS Reveals New Priorities for U.S. Consumers in Post-Pandemic Era
NEW YORK, July 19, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research, Pandemic Effects: What's Next in Shifting Consumer Priorities, that examines how consumer behavior and spending habits will change as COVID-19 restrictions ease, providing insights for marketers on how they can best engage consumers through digital channels.
"Our latest research offers an essential look into the current state of consumer behavior as the state of COVID-19 protocols evolve," said Tony Marlow, CMO, IAS. "The pandemic transformed many shopping and social habits to their core. Consumers will maintain some new behaviors adopted during quarantine, while returning to other pre-pandemic activities, especially around physical shopping. Digital marketers should take these major shifts into consideration when designing their future campaigns in order to make every impression count."
As consumers reassess their social activities and where they spend their money post-pandemic, IAS's research indicates the following:
New Consumer Shopping & Dining Habits Place Convenience Front and Center
The research shows consumers prioritized convenience above all else during the height of the pandemic by shifting to more online shopping (
The Return of Social Activities: Americans Ready to Head Back to Restaurants & More
IAS found that consumers are looking forward to getting out after a year of lockdown protocols, with 65 percent of respondents naming dining out at restaurants as the number one social activity that they're looking forward to resuming. Additionally, consumers ranked vacation/seeing friends (
Consumers Do Their Homework to Shop Smart Online & Support Small Businesses
Despite the readiness to resume in-person activities, consumers report they will maintain researching products online before purchasing, with 89 percent of consumers reporting their spending will increase or remain the same in the next year. Most Americans (
Brand Safety & Suitability Is a Must for Marketers Post-Pandemic
Brands can adapt to consumer preferences to make their digital ads even more effective as they engage key audiences post-pandemic. On average,
This new research from IAS surveyed 991 U.S. consumers to understand how consumer behavior has changed in the past year and what behaviors will continue to evolve in 2022.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
Media Contact
Julie Nicholson
jnicholson@integralads.com
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SOURCE Integral Ad Science, Inc.